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Apple Advertising the Mac Online
- Thread starter starnox
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Here's the full size ad from Wired :
Clicking on it from wired.com takes you http://www.apple.com/hardware
Clicking on it from wired.com takes you http://www.apple.com/hardware
Back to the topic,,,, good to see apple marketing.
They got something nice to share with the world.
They should take a page from the beer adverts and have scantily clad women laughing and using macs...
They got something nice to share with the world.
They should take a page from the beer adverts and have scantily clad women laughing and using macs...
autrefois
macrumors 65816
I don't think Apple should have gone ahead with this campaign without Intel being aware of it. Especially since what's-his-face was on the stage with Steve, it makes it seem like (at least to the casual viewer) that the whole campaign was okay with both Apple and Intel, when it was Apple all the way.
I was rather surprised at the commercial. I wondered why Intel would okay that commercial since it could alienate the millions upon millions of people still using Intel processors inside PCs, as well as everyone else besides Apple who still orders from Intel. Now I found out they didn't even know about the commercial in advance.
It's a very clever, very likable ad, don't get me wrong. And I certainly hope the Apple-Intel relationship goes well. But I guess we can see why Apple's not accepting Intel money for advertising like most PC manufacturers do...
I was rather surprised at the commercial. I wondered why Intel would okay that commercial since it could alienate the millions upon millions of people still using Intel processors inside PCs, as well as everyone else besides Apple who still orders from Intel. Now I found out they didn't even know about the commercial in advance.
It's a very clever, very likable ad, don't get me wrong. And I certainly hope the Apple-Intel relationship goes well. But I guess we can see why Apple's not accepting Intel money for advertising like most PC manufacturers do...
Meh
I honestly think they can do better than this.
Having a banner with a flash dock to play with would be better than this ad.
I honestly think they can do better than this.
Having a banner with a flash dock to play with would be better than this ad.
disappointing commercial
I was disappointed with the commercial. It was fun for the keynote crowd but I wonder how it played with a general audience? Apple ads for computers the last few years have seemed sort of childish. The thing is, that's not why most people use Macs. It's not a matter of playground taunting over GHz or wattage. It is the overall smoothness of running a machine that lets you get things done.
Some of the old ads were better at this. One of my favorites showed a guy trying to give a presentation with a laptop. He'd just installed a new version of windows and it was falling apart on him. People were shouting all sorts of suggestions "edit c:\...", "no change bat.c...". Eventually someone shouts "Get a Macintosh."
Another good one showed a woman executive at home editing a video presentation for work. At the time, Macs were a bit slow and HDs were too small. Today, with some updating that could work very well.
How about a kid and his grandparent making a DVD in a few keystrokes with Magic DVD? Or an iPhoto book?
How about teens coming back from a school trip collecting digital photos and assembling an iPhoto book?
How about a teen making a very nice presentation for school with Keynote or Pages?
How about a single Mac at home being used during the day to make presentations, calendars, flyers for church and school, homework, finances, etc. They could do speeded up video with a bell ringing and a symbol appearing on the video each time a project was done.
There is lots they could show working well for everyday people without lots of tech support or study. I think that would fly better than this taunting.
I was disappointed with the commercial. It was fun for the keynote crowd but I wonder how it played with a general audience? Apple ads for computers the last few years have seemed sort of childish. The thing is, that's not why most people use Macs. It's not a matter of playground taunting over GHz or wattage. It is the overall smoothness of running a machine that lets you get things done.
Some of the old ads were better at this. One of my favorites showed a guy trying to give a presentation with a laptop. He'd just installed a new version of windows and it was falling apart on him. People were shouting all sorts of suggestions "edit c:\...", "no change bat.c...". Eventually someone shouts "Get a Macintosh."
Another good one showed a woman executive at home editing a video presentation for work. At the time, Macs were a bit slow and HDs were too small. Today, with some updating that could work very well.
How about a kid and his grandparent making a DVD in a few keystrokes with Magic DVD? Or an iPhoto book?
How about teens coming back from a school trip collecting digital photos and assembling an iPhoto book?
How about a teen making a very nice presentation for school with Keynote or Pages?
How about a single Mac at home being used during the day to make presentations, calendars, flyers for church and school, homework, finances, etc. They could do speeded up video with a bell ringing and a symbol appearing on the video each time a project was done.
There is lots they could show working well for everyday people without lots of tech support or study. I think that would fly better than this taunting.
neutrino23 said:
It is very likely, that, as other people in this thread have pointed out, Apple will be making ads like this once the Intel switch is done, and everything is running smoothly.
ITASOR said:
afraid it is legit, I have also seen this ad (in addition to a smaller version) while checking a yahoo account.
Well said. Nothing like a bit of organic growth to push up the share price. Word of mouth is the best form of marketing because it doesnt cost you anything.Blue Velvet said:
My wife-to-be does the same thing when I highlight a song track on TV as coming from a previous iPod commercial. We havent had any Apple/Intel ads down here yetDTphonehome said:Your parents are right.
She actually mentioned to me about what computer I was going to buy when recently watching an ad on TV for a Dell PC until I gave her a weird look. So she asked me when do Apple have sales? I had to tell her that they are the only computer company that don't have computer sales - unless they are selling the old line at a reduced price to make way for the updated model. She was a bit shocked at how much I said I would be paying for a new G5 iMac though
I loved the Intel/iMac commercial. My little sister (future Mac user) showed it to me on TV, and I was excited to see a Mac commercial, rather than just one for the iPod. I do remember a PowerMac G5 commercial, where it like blew a hole through the house. I also remember the one with Yao Ming and Vern ,but I wasn't a Mac suer then , so I just took those commercials for granted.
I'm a hippy.I'm a democrat.I have no morals..
But I DO have a really nice O/S.No matter what it runs on!
And space chicks rock!
But I DO have a really nice O/S.No matter what it runs on!
And space chicks rock!
Ad is semi lame
Who cares about the hardware? It's all about OSX. My last PC I had was an Athlon64 3500+. I 'switched' to a 1.42 GHz mini. Besides being quiet and aesthetically pleasing I sure didn't switch because of the processor.
It's all about the software... it's all about OSX.
Beyond that, isn't it goofy to spend all that money basically singing the praises of another company's product when you have a superior product of your own that very few people know about?
Who cares about the hardware? It's all about OSX. My last PC I had was an Athlon64 3500+. I 'switched' to a 1.42 GHz mini. Besides being quiet and aesthetically pleasing I sure didn't switch because of the processor.
It's all about the software... it's all about OSX.
Beyond that, isn't it goofy to spend all that money basically singing the praises of another company's product when you have a superior product of your own that very few people know about?
What they're adds need to do is focus on the OS. To me, the biggest selling points of the Mac is the OS and these adds need to show people sitting @ their computer using Spotlight, iPhoto, Exposé, Dashboard fast User Switching, iMovie, iDVD,...you get the picture.
Was anyone else disappointed that Jobs didn't preview Leopard? That was the number one thing I wanted to see.
Was anyone else disappointed that Jobs didn't preview Leopard? That was the number one thing I wanted to see.
Getting back on topic... I was at MacWorld and the Keynote. When Steve Jobs ran the new ad there was lots of laughter and applause. Later he ran the ad again for our extended pleasure. I'm not much of a TV watcher so I haven't seen the ad on TV yet, but I'm glad to hear that it's showing up in a lot of places.
The day I arrived in SF (Sunday the 8th) I was delighted to see ads all over the place: billboards, posts, sides of buses....they were all for the iPod, though. The day of the Keynote, about the last thing I saw before entering the Moscone Center in the darkness of 6:00 AM was one of those iPod ads. Later in the afternoon, coming back out into the sunshine after a happy day of Keynote and exhibits, the first thing which caught my eye was the new blue-and-white ad that was now replacing the orange iPod one. Everywhere one went in SF this past week there were reminders that Apple was in town: 32,000+ of us with our MacWorld badges and our iBooks or PBs tucked under our arms, those adverts everywhere... I'd say Apple was putting its advertising budget to good use.
To briefly address the other issue which has been a part of this thread, I'll just say that when I bought my iMac, I wasn't terribly concerned about the processor that runs it, I was far more interested in the OS and if the machine would do what I required it to do. Yes, of course, it's important to have a good processor in there. Just as in the days when I was a Windows user, when it came time to buy a new computer, I'd look for a Pentium chip ("Intel Inside") as opposed to a lesser one such as Intel's Celeron, which of course also can boast "Intel Inside." I knew that the Pentium chips were supposed to be pretty good and that they were faster than a Celeron chip. That was as far as my concern went regarding the processor. When I bought my Macs, I had done enough reading ahead of time to know that the PPC chip residing in my iMac as well as the one in my PB is more than adequate for what I need, especially when accompanied by plenty of RAM. End of story. Sure, the new machines with the faster new Intel chip are going to be speedier than the machines with PPC, and that's all very well and good, but....the most important factor here is not only that there is a speedy little chip in these machines, it's how it will work with the operating system. It's going to be really interesting to see how smoothly there becomes synergy between the chip and the OS platform. I have a feeling that the theme of the new ad is hitting upon an important point. Chances are that a Mac will be able to do all kinds of wonderful things with an intel chip inside, things which were or are not possible with a Windows-based machine...
I didn't switch from PC to Mac because of the processor; I switched because I was good and tired of Windows and all the hassles that are so unfortunately inherent in a machine with the Windows OS. When I came home from my week-long trip to SF, I fired up my iMac and was able to get right to checking my email and doing some other things. If I were to fire up my old PC, first thing I'd have to do is wrestle with the inevitable demands that I immediately upgrade this and upgrade that so that the machine would be able to run safely. Virus updates, firewall updates.... No, thanks!
When I was out in SF, I spent a little time with a friend who is a computer engineer working for a start-up software company. Most all of their clients are corporations and companies which are on the Windows platform, so the company's products are all designed for Windows. She has an employer-issued IBM laptop which she uses for both work and personal stuff. She has thought about getting a Mac for personal use, but was a bit hesitant as she hadn't really experienced a hands-on interaction with a Mac. I handed her my PB and let her play around with it. After using Finder and looking through some programs and paying particular attention to those which might be used in a work environment, her comments were along the lines of: "this is really nice! Very intuitive, very nicely organized, so easy to use!" She had several windows open simultaneously without any crashes or freezing, she played with Dashboard and admired the widgets, she simply had fun with my PB. She was already seeing the smoothness of the integration between hardware and software in a Mac. I won't be surprised if one day I get an email from her announcing that she's just bought a new Mac!
OTB
The day I arrived in SF (Sunday the 8th) I was delighted to see ads all over the place: billboards, posts, sides of buses....they were all for the iPod, though. The day of the Keynote, about the last thing I saw before entering the Moscone Center in the darkness of 6:00 AM was one of those iPod ads. Later in the afternoon, coming back out into the sunshine after a happy day of Keynote and exhibits, the first thing which caught my eye was the new blue-and-white ad that was now replacing the orange iPod one. Everywhere one went in SF this past week there were reminders that Apple was in town: 32,000+ of us with our MacWorld badges and our iBooks or PBs tucked under our arms, those adverts everywhere... I'd say Apple was putting its advertising budget to good use.
To briefly address the other issue which has been a part of this thread, I'll just say that when I bought my iMac, I wasn't terribly concerned about the processor that runs it, I was far more interested in the OS and if the machine would do what I required it to do. Yes, of course, it's important to have a good processor in there. Just as in the days when I was a Windows user, when it came time to buy a new computer, I'd look for a Pentium chip ("Intel Inside") as opposed to a lesser one such as Intel's Celeron, which of course also can boast "Intel Inside." I knew that the Pentium chips were supposed to be pretty good and that they were faster than a Celeron chip. That was as far as my concern went regarding the processor. When I bought my Macs, I had done enough reading ahead of time to know that the PPC chip residing in my iMac as well as the one in my PB is more than adequate for what I need, especially when accompanied by plenty of RAM. End of story. Sure, the new machines with the faster new Intel chip are going to be speedier than the machines with PPC, and that's all very well and good, but....the most important factor here is not only that there is a speedy little chip in these machines, it's how it will work with the operating system. It's going to be really interesting to see how smoothly there becomes synergy between the chip and the OS platform. I have a feeling that the theme of the new ad is hitting upon an important point. Chances are that a Mac will be able to do all kinds of wonderful things with an intel chip inside, things which were or are not possible with a Windows-based machine...
I didn't switch from PC to Mac because of the processor; I switched because I was good and tired of Windows and all the hassles that are so unfortunately inherent in a machine with the Windows OS. When I came home from my week-long trip to SF, I fired up my iMac and was able to get right to checking my email and doing some other things. If I were to fire up my old PC, first thing I'd have to do is wrestle with the inevitable demands that I immediately upgrade this and upgrade that so that the machine would be able to run safely. Virus updates, firewall updates.... No, thanks!
When I was out in SF, I spent a little time with a friend who is a computer engineer working for a start-up software company. Most all of their clients are corporations and companies which are on the Windows platform, so the company's products are all designed for Windows. She has an employer-issued IBM laptop which she uses for both work and personal stuff. She has thought about getting a Mac for personal use, but was a bit hesitant as she hadn't really experienced a hands-on interaction with a Mac. I handed her my PB and let her play around with it. After using Finder and looking through some programs and paying particular attention to those which might be used in a work environment, her comments were along the lines of: "this is really nice! Very intuitive, very nicely organized, so easy to use!" She had several windows open simultaneously without any crashes or freezing, she played with Dashboard and admired the widgets, she simply had fun with my PB. She was already seeing the smoothness of the integration between hardware and software in a Mac. I won't be surprised if one day I get an email from her announcing that she's just bought a new Mac!
OTB
Rocket850 said:Was anyone else disappointed that Jobs didn't preview Leopard? That was the number one thing I wanted to see.
No, because us veteran Mac users know that Jobs always demos the next version of the Mac operating system in June at WWDC.