I'm Italian.
In the commentary someone is talking about an old photo which is widely considered to be a fake:
http://xoomer.virgilio.it/alexsz
And someone confirms that some hours ago it was possible to get macbook price at 999 simply tipying macboog in google search form (as it is said in the article).
And I have personally read in other forums about it: it's not a fake, it's sure.
Many people have been able to see that page, before it was changed by google... too bad i wasn't home this afternoon!