Hey, how about getting rid of all of the luxury brands at all, e.g. Giorgio Armani, Swarovski, Burberry, Louis Vuitton, etc.
Come on, there are people don't give a blink about spending hundreds or even thousands, but at the same time can be easily irritated by the slightest hassle. There are also people don't mind at all walking dozens of miles just to save several dollars.
False equivalency, dude guy. They don't exactly market those brands for kids, and don't make it so you can buy more of their expensive goods by clicking a couple of buttons without any prompts from your credit card beforehand.