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What’s the pro’s of being tracked across apps and websites? 🙂
Tonmischa does not refer to tracking, I believe. They refer to the pro’s and con’s of the revised wordings as they will be drafted in the coming four months. That is how I read it.

“As I understand it, Apple and App Developers are asked to clarify the wording on the dialog(s) and explain all the possible pro's and con's.
So the user is properly informed about what he is about to consent to (or not).

Is that a bad thing?”
 
The idea that they are aligning prompts is nothing but obfuscation. Apple doesn’t track across third parties, so there’s no need for a prompt to track across third parties.

When you look at the described changes, this is about trying to make it more likely that people will consent. They are removing negative language about tracking and adding positive language about tracking and pretending that’s “neutral”.
Speculation at best. Wait four months until the final version is done. Then compare with today’s words by the president of the GER federal Kartellamt office:

Andreas Mundt: “It is expressly not our aim to help achieve the highest possible levels of consent to personalised advertising. We want to ensure that users can make a free and informed decision. Users who do not wish to allow their data to be used for personalised advertising must be able to make an equally free and informed decision as users who intend to consent to such data use. The new consent requests are aimed at better enabling users to make this decision.”
 
Speculation at best. Wait four months until the final version is done. Then compare with today’s words by the president of the GER federal Kartellamt office:

Andreas Mundt: “It is expressly not our aim to help achieve the highest possible levels of consent to personalised advertising. We want to ensure that users can make a free and informed decision. Users who do not wish to allow their data to be used for personalised advertising must be able to make an equally free and informed decision as users who intend to consent to such data use. The new consent requests are aimed at better enabling users to make this decision.”
You’re repeating yourself. No speculation. I’m going by what they said. Apple’s text must be neutral and the developer can add a pro-tracking message.

And waiting 4 months doesn’t change the fact that Apple hasn’t been giving user data to third parties for tracking purposes.
 
My thoughts are as i wrote: The document proves that poster #3 is jumping to conclusions for which there is absolutely no basis.

Be patient and wait until the changes are finalized in 4 months, then compare them against this excerpt*** from today’s GER Federal Competition Regulatory Office document quoting the agency”s president:

Andreas Mundt: “It is expressly not our aim to help achieve the highest possible levels of consent to personalised advertising. We want to ensure that users can make a free and informed decision. Users who do not wish to allow their data to be used for personalised advertising must be able to make an equally free and informed decision as users who intend to consent to such data use. The new consent requests are aimed at better enabling users to make this decision.”

*** Third paragraph in section Apple will modify consent prompt and simplify consent requests

To my ears, everything Mundt says after the first sentence directly contradicts the first sentence…sort of like when FIFA President Gianni Infantino says “Nobody is selling football” and then proceeds to lay out a plan for FIFA to sell football to private investors…

To me that paragraph is clearly - and with absolutely no ambiguity - stating they want more users to consent to personalized advertising. When you combine that with the false rationale that Apple has an unfair advantage in selling personalized advertising - when Apple doesn’t sell personalized advertising to third parties - makes the whole thing scream “corruption”.

But I am happy to wait a few years, until we see a studying showing if more or less German iPhone users have opted into giving away their privacy after this court ruling. Remember to check back in with me in 2030.
 
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Definitely will be interesting to see how the final & approved version will be worded. Hopefully better than the existing original and not ambiguously (i.e. no gray area).
Oh, it absoLUTEly will be ambiguous. And, for users, worse than GDPR. Their goal is “track more people” and there’s no honest rewriting of the facts of what’s being done that will yield more people being tracked.
 
I never said that.
You were writing like you were in favor of the wording being changed such that more users will be more likely to be tricked or confused into choosing to be tracked instead of the current process where most people see the text, decide they don’t want to be tracked by third parties, then click no. Apologies if I misunderstood.

Again: I never said that.
Personally I strongly disagree with any kind of tracking
You’re against tracking, a company has a system in place that effectively prevents mass tracking of users by third-parties. And, it’s SO effective that profits from their third-party tracking schemes is down. And you want the process that is REDUCING tracking to be curtailed? That runs counter to your “Personally I strongly disagree with any kind of tracking,” statement. Just because I like to be consistent in my thoughts and writings, I can’t expect everyone else to feel as I do about that. And that’s totally fine.
 
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There are some people in this thread already who are speculating —obviously without having read the original press release and before AATF wording changes are finalized— that German regulators will favor industry interests over user data protection. And this is
b efore
i mplementation
a ctually
s tarts

And that’s even WILDER!
German regulators (and the advertisers they support) don’t like that the wording is scary even though it just clearly indicates when a company has configured their application to track the user with third-party tracking tools. (And to reiterate, there are plenty of companies that do NOT track users via third-party tracking and, for those applications, no popup is required nor is one shown) In the data protection side of this, the data is being effectively protected by users saying no. If they do ANYTHING that means more users click yes (which is the goal of the advertisers they support), then they will have chosen industry interests over user protection. And this is How Advertisers Do Business. They did business like that for YEARS on the App Store before ATT was implemented and their fortunes dropped due to losing the ability to track users with no input from the user.

Again, the CURRENT system protects user data. If that’s what TRULY what they were interested in, no changes are required. Actually, they’d make the text even scarier so that even fewer people willingly give up their data, protecting even MORE data from the advertisers which would profile and profit from. You’ll notice that’s not what they’re focusing on. 🙂
 
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You’re repeating yourself. No speculation. I’m going by what they said. Apple’s text must be neutral and the developer can add a pro-tracking message.

And waiting 4 months doesn’t change the fact that Apple hasn’t been giving user data to third parties for tracking purposes.
And, it doesn’t change that Apple effectively and dramatically reduced third-party tracking via third-party tracking in apps. Of the parties involved in this case, only ONE has proven that they have a high regard for customer privacy and will take steps to give users choice.
 
Tonmischa does not refer to tracking, I believe. They refer to the pro’s and con’s of the revised wordings as they will be drafted in the coming four months. That is how I read it.

“As I understand it, Apple and App Developers are asked to clarify the wording on the dialog(s) and explain all the possible pro's and con's.
So the user is properly informed about what he is about to consent to (or not).

Is that a bad thing?”
Tonmischa is referring to the wording having “pro’s” for being tracked by third-party tools across apps and websites. We all know the con’s, just wondering how they would try to define the “pro’s” of something most are not in favor of.
 
There are people who actually like targeted and personalized ads, so tracking doesn't bother them. It's wild.
Absolutely wild. Otherwise, Apple could just do away with dialogues completely. “Ask Not to Track” should be hard-coded amongst all Apple & 3rd party apps.
 
Absolutely wild. Otherwise, Apple could just do away with dialogues completely. “Ask Not to Track” should be hard-coded amongst all Apple & 3rd party apps.
They HAVE done away with dialogues. There’s a setting in iOS/iPadOS that automatically says no to tracking. You never see the popup anymore because it automatically chooses “No” for you every time. That’s not defaulted on for obvious reasons. 🙂 These companies are getting their governments engaged just for ASKING if folks want to be tracked. If they defaulted that on, so that those that want to be tracked have to choose it, they’d probably have the devices banned until Apple made the change opt-out the way it is now!
 
It’s vague because there is absolutely nothing Apple can do that can prevent someone on a device using multiple different apps with ads in them from being tracked.
Then shouldn’t Apple disclose to the end user that they cannot guarantee 100% privacy protection? They have a tendency to misrepresent the degree of protection they can offer. For example, Block All Cookies in the Privacy section of Safari advanced settings in reality is often ignored when active. Why pretend 100% = All when it should say Block Most Cookies? Why should I believe their claims such as “Our advertising platform doesn’t share personal data with third parties.”?
 
The good news is that there’s an easy way for Apple to NOT have any data on a given user. And, that’s for that user to get rid of their AppleID. And, submit a request to have their history deleted from Apple’s servers. And, unlike the data brokers, they will collect no more data on that user unless that user voluntarily creates a new AppleID.
The bad news about the good news is that that user will no longer be able to install updates for their devices not associated with an Apple ID.
 
If Apple even tried to do anything like that, the same companies that got their governments to go against a simple, non-binding ATT would ABSOLUTELY have their government go after Apple for an actual blocking solution. No one should forget that these deep pocketed organizations have their governments in their back pocket.
We’ll see if that theory will have proven ABSOLUTELY true when the dust has settled in Germany in 4 months from now …
 
Why should I believe their claims such as “Our advertising platform doesn’t share personal data with third parties.”?

If Apple was selling targeted advertising, you would see it on the marketplace….Data brokers are not buying and selling information in secret…they might be collecting it in secret, but they are very upfront with what data they can provide to their clients…

And if you believe Apple is secretly lying to users, and hiding that revenue from public reporting laws, then why would you believe any option they gave you to turn off targeted advertising was real anyway? This sounds like some deep conspiracy type stuff.


That all said, it will be interesting to see how Apple goes with their upcoming plan to sell ads in Apple Maps.
 
The Bundeskartellamt says:
When Apple asks for consent for tracking in their own apps, it has to be the same popup, then when a non-Apple App asks for consent for tracking.
The Bundeskartellamt didn’t read the popup then. 🙂 Which is par for the course for politicians, even in Germany!
You didn’t read all of the GER press release then. 🙂 Which is par for the course for relentless Apple advocates …
 
Same here:

To be fair, we have direct evidence of companies wanting to profit more off the iPhone and so they go file a DMA compliant. The actions of Fortnite quickly comes to mind.

As far as I am aware, we have no evidence of Apple ever selling iOS app data to third party trackers. If I am wrong about that, I am happy to be corrected.
 
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And you want the process that is REDUCING tracking to be curtailed? That runs counter to your “Personally I strongly disagree with any kind of tracking,” statement.
You still don't get it. And that's fine.
I will explain it to you again:

1. Apple was asked by Kartellamt to use the SAME popup for their apps, that they use on 3rd-party apps.
2. Apple then CHOSE to change the wording because they don't want to have that strong language on their own apps.
It is this second paragraph that I find "wild" (you seem to like that word.)

If it were up to me, Apple should have been ORDERED to use the SAME "bad" wording for their own apps.
But instead of waiting for a court order, Apple did a settlement, that profited them. By agreeing to use the same popup for all apps, but also having the chance to make the wording more neutral.

The Macrumors article fails to mention almost all of these facts, but makes it look like the Kartellamt asked Apple to change the wording. Which is FALSE. <-- that was my original point.

Just because I like to be consistent in my thoughts and writings, I can’t expect everyone else to feel as I do about that.
I honestly don't know how to make myself any clearer?
 
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You still don't get it. And that's fine.
I will explain it to you again:

1. Apple was asked by Kartellamt to use the SAME popup for their apps, that they use on 3rd-party apps.
2. Apple then CHOSE to change the wording because they don't want to have that strong language on their own apps.
It is this second paragraph that I find "wild" (you seem to like that word.)

If it were up to me, Apple should have been ORDERED to use the SAME "bad" wording for their own apps.
But instead of waiting for a court order, Apple did a settlement, that profited them. By agreeing to use the same popup for all apps, but also having the chance to make the wording more neutral.

The Macrumors article fails to mention almost all of these facts, but makes it look like the Kartellamt asked Apple to change the wording. Which is FALSE. <-- that was my original point.


I honestly don't know how to make myself any clearer?
You still don’t get it and that’s fine. Apple’s apps already followed the same rules as other apps.

Why should they have the same popup if they’re not doing the same thing?

Then shouldn’t Apple disclose to the end user that they cannot guarantee 100% privacy protection?
They do. That’s why it says “Ask not to track” instead of “Deny”.
 
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You still don’t get it and that’s fine. Apple’s apps already followed the same rules as other apps.
On the contrary. I absolutely get that you think of Apple as one big company which is able to do its own tracking. So they should not be subjected to a pop-up about third party tracking. Correct?

Unfortunately the Kartellamt disagreed with you. They did not care about that distinction between first-party and third-party tracking.
Not because they did not understand that distinction.
They simply found Apple‘s (and your) argument not strong enough.
Instead they saw it as a loophole that Apple had built for itself and its own Apps.

You are free to disagree with this point of view of course.
But please don’t assume incompetence on Kartellamt‘s part. On the contrary: they were able to look through this weak argument.

Unfortunately they gave Apple the opportunity to settle this in a way that - again - profits Apple.
 
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On the contrary. I absolutely get that you think of Apple as one big company which is able to do its own tracking. So they should not be subjected to a pop-up about third party tracking. Correct?
Every app that maintains user data “is able to do its own tracking.” It’s not unique to Apple.

Unfortunately the Kartellamt disagreed with you. They did not care about that distinction between first-party and third-party tracking.
Not because they did not understand that distinction.
They simply found Apple‘s (and your) argument not strong enough.

You are free to disagree with this point of view of course.
But please don’t assume incompetence on Kartellamt‘s part. On the contrary: they were able to look through this weak argument.

Unfortunately they gave Apple the opportunity to settle this in a way that - again - profits Apple.
Again, they can disagree all they want. Your fallacy is an appeal to authority. It doesn’t make those two things the same. And therefore they shouldn’t be described the same. I do believe this decision is incompetent based on the lies that they push to justify it.

Lie 1: Apple doesn’t treat themselves the same. That’s clearly untrue. Any developer can create personalized ads without the popup as long as they don’t share user data with a third party. In fact, Apple asks for permission for personalized ads despite not requiring it for any developer as long as they don’t share user data with third parties.

Lie 2: The popup must be neutral. In the same paragraph they say that the developer can add text to justify tracking. That’s not neutral.
 
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