Apple Aims to Make Every iPhone With an OLED Display by 2019

[69Mustang]

ugh. yeah? so?

You were severely betrayed by your inner monologue. That may be why you have questions.

sure, throw some stupid numbers at me, try to argue. the fact remains: apple's cameras, screens and apps are all industry-leading in terms of customer satisfaction and real world performance.

Argue what, that you didn't understand what you read? That's self evident in your reply to my quote. There's nothing in my quote that argues whether Apple's tech is or isn't industry leading. I invite you to try to find it. Spoiler alert: you can't... cuz I made no such assertion. Not even sure where you got that idea.

to say apple lags behind samsung in display tech is ludicrous.

Maybe you should re-read what I wrote. Nothing in my quote says apple lags behind samsung... in anything. The only mention of Samsung in my quote relates to Android not Apple. What mental gymnastics were you using to come to the conclusion that I said Apple lags behind Samsung in display tech? Again, I invite you to try to find that as well. You're going to get the same result; I didn't.

the words 'superior hardware/software integration optimization' never did sell a product, probably true; but the FACT of superior hardware/software integration [and] optimization is responsible for the best-selling, industry-leading, landscape-changing product that is the iPhone. so. yeah. it does sell some ****. get it straight.

This is the closest you've gotten to actually replying to my post with something related to what I actually wrote. Congrats. You still didn't seem to understand it, but at least you were in the ballbark.

 

[NT1440]

This is unfortunate. I know OLED is thinner, etc. But it also brings in screen inconsistencies that have plagued even the latest/greatest from Samsung.

See post #47, Apple has been pouring R&D resources into OLED's weaknesses since at least 2014.

 

[nburwell]

Still really not a fan of there being a premium "pro" model iPhone, but it's not a make or break for me from a personal perspective because of the fact that I'm more of a fan of the 4.7" model iPhone. So waiting another year for Apple to adapt OLED for the smaller iPhone is not going to be the end of the world.

 

[Zoddino]

Apple can you please stop making so many models with only one having the truest innovative soul like in the past? This thing reminds me of last year's MBP with touchbar, so innovative yet not standard on all product line until probably this year. Obviously the "exclusivity" will have a pretty big cost, i bet.

 

[alpha076]

current 4.7 inch phone has width of 67.1mm and length of 138.3. If it uses about 2 mm top and bottom bezel and no side bezel, length to width ratio will be 2:1. What all it needs to do to display 16:9 movies/videos? Pixel size and pixel numbers?

 

[Radon87000]

Hahaha , the forum's gonna be full of backpedalling once the LCD guys try to justify how Apple's OLED wont have burn in

 

[69Mustang]

Did you say that about the iPad Pro's as well?

What's pro about the iPad Pro? Stylus support? The Mac Pro - designed for professional use. Makes sense. Even the MBP, with it's perceived shortcomings, is designed more for professional use. The iPad is still just a tablet. It's a great tablet imo, but just a tablet nonetheless. What makes it more professional than the previous gen?

As for the term iPhone Pro... that's just stupid marketing at it's worst.

 

[NT1440]

Hahaha , the forum's gonna be full of backpedalling once the LCD guys try to justify how Apple's OLED wont have burn in

Post #47. Apple has been researching how to resolve OLED's weaknesses for at lest 3 years now, including fading blue pixels and screen burn in. PatentlyApple.com is a treasure trove of patents on topics such as these.

Why is Apple "behind the rest" when it comes to OLED? Because they don't want to use OLED in its current state.

 

[jntdroid]

See post #47, Apple has been pouring R&D resources into OLED's weaknesses since at least 2014.

Yes I saw that, and I hope they're successful. But what I'm referring to are inconsistencies (namely pink fading) that come inherent from the factory, before they're even cut up for the devices - making it a complete crap shoot as to whether or not your phone will have it. I'm hoping Apple knows this and is taking steps to mitigate and/or get rid of it completely.

 

[nordique]

Why is it taking Apple so long to do something the competition has been doing for years?

It's a mix of several things - waiting for the tech to mature, being content with current profit margins with cheaper costing LCD displays and there not being enough production lines to accomodate their needs.

All their iPhones this year would have OLED if it were possible but there just aren't enough screens for Apples needs (apple needs a lot of them, and a specific size)

What makes OLED better than the current iPhones?

Everything. There is not one advantage LCD has over modern day OLED tech, Except that from a manufacturing perspective, it is cheaper to purchase, cheaper to repair, and LCD tech is more tested.

But OLED isn't exactly new any more. It has matured so much over the last several years.

 

[atikalz]

No matter the tech they use, I hope they don't use the 'Pro' moniker. Pro has been devalued so much it no longer connotes professional. It's just marketing speak now. I mean seriously, what would make a phone 'Pro'?

As to mLED, I think the first appearance of that particular tech will be in the Apple Watch. Just like they did with OLED, the watch provides a perfect test platform to gauge the viability of mLED.

Its just three letters, relax! What makes a PS4 Pro? What makes a GoPro Pro? Ist just a Word for "better".

 

[djlythium]

Lose the camera bump, and the concept pic is great!

 

[nordique]

But LCD is way better than OLED.

No, it really isn't.

There's a reason Apple is moving toward OLED.

Apple didn't put an LCD screen in the apple watch for the same reasons. They aren't superior in terms of display quality, among other things

 

[truthertech]

Sorry, I think you mean iPhone 6sss and iPhone 6sss Plus

Gotta work on your material. That line was dated and discredited when the iPhone 7 came out with:

• new incredibly fast and powerful processor,
• new speaker system with two stereo speakers,
• new water resistance,
• double the base memory,
• double the max memory,
• new screen (25% brighter and Wide Color gamut),
• new larger Taptic engine,
• new larger battery,
• new low light cameras,
• optical image stabilization,
• new duo camera lens system with industry leading portrait mode,
• new front facing camera,
• new color choices, etc.,

But hey it was still a rectangle, so I'm bored.

 

[nordique]

Hahaha , the forum's gonna be full of backpedalling once the LCD guys try to justify how Apple's OLED wont have burn in

Just don't tell them Apple already bragged about OLED's superiority when they revealed the apple watch

 

[PlainviewX]

Did you say that about the iPad Pro's as well?

iPad Pro can be used for design, 3d modeling, office productivity, can be hooked up to midi devices, etc. A phone is not a productivity tool. An iPad is. A phone is a communications device.

 

[jntdroid]

Gotta work on your material. That line was dated and discredited when the iPhone 7 came out with:

• new incredibly fast and powerful processor - no real difference in day to day usability
• new speaker system with two stereo speakers - "stereo" is nice, but lacks the depth of the 6S speaker
• new water resistance - yes!
• double the base memory - yes!
• double the max memory - yes!
• new screen (25% brighter and Wide Color gamut) - yes! but arguably too warm compared to prior gen
• new larger Taptic engine - no pragmatic value over 6S
• new larger battery - no pragmatic difference in day to day use
• new low light cameras - worse cameras in good light
• optical image stabilization - slower shutter speed too often
• new duo camera lens system with industry leading portrait mode - portrait mode is inconsistent and not new, though yes, good when it works
• new front facing camera - subtle improvement
• new color choices, etc. - yes!

But hey it was still a rectangle, so I'm bored.

Corrected a couple of those for you. And yes, while I do believe some of that, I'm simply trolling you.

 

[truthertech]

Apple can you please stop making so many models with only one having the truest innovative soul like in the past? This thing reminds me of last year's MBP with touchbar, so innovative yet not standard on all product line until probably this year. Obviously the "exclusivity" will have a pretty big cost, i bet.

Let's put your concern into a letter to Tim Cook.

"Dear Tim, please stop introducing new innovations unless you can incorporate them into every model you sell. If your suppliers can't produce two hundred million or so in time for the next series of iPhones, hold off until you have enough in the warehouse. We don't mind waiting a couple of years for the technology. It's also not fair that some people get to have something that others can't afford, so please hold back on introducing whatever technology you might have put into a top end model if that is what you were thinking of doing. Either we all get it, or no one get's it, OK?

Best,

Zoldino


PS. If it's not too late, can you pull the wireless headphones that have the new W-1 chip until you have enough for all of the models?

 

[69Mustang]

Its just three letters, relax! What makes a PS4 Pro? What makes a GoPro Pro? Ist just a Word for "better".

Nothing makes them pro. That's why I said this: "Pro has been devalued so much it no longer connotes professional. It's just marketing speak now." Saying it's just a word for better is not a refutation of my assertion that it no longer connotes 'professional'. It's actually more of an agreement.

It's marketing speak for most things it's attached to these days. Oh, I'm drinking scotch. So I'm pretty relaxed.

 

[WatchFromAfar]

This is all well and good but what features will the 7s/7s+ have this year?

 

[DUIduckSAUCE]

Why is it taking Apple so long to do something the competition has been doing for years?

I don't understand this either. They waited way too long to jump on the oled train. I think Apple bet against oled and lost. They should have been tooling up for oled years ago. Why are they just starting now?

 

[jonnysods]

Beauty. I'm looking forward to what can be done with an OLED in terms of just lighting up certain pixels. Should be awesome for notifications.

 

[DUIduckSAUCE]

Post #47. Apple has been researching how to resolve OLED's weaknesses for at lest 3 years now, including fading blue pixels and screen burn in. PatentlyApple.com is a treasure trove of patents on topics such as these.

Why is Apple "behind the rest" when it comes to OLED? Because they don't want to use OLED in its current state.

More like because it is cheaper and good enough.

 

[TechGeek76]

More like because it is cheaper and good enough.

What the post you quoted fails to mention is that everyone who is working on OLED is working to make it better. Not just Apple.
[doublepost=1488821597][/doublepost]

See post #47, Apple has been pouring R&D resources into OLED's weaknesses since at least 2014.

So have other companies. What's your point?

 

[avanpelt]

They're aiming for every phone they make to have an OLED display within two years? Is there another manufacturer that sells phones that retail for >$600.00 whose phones do not have an OLED display currently?

Well, this seems to be proof that if you want an OLED display in a 2017 iPhone, you're going to have to shell out extra cash for the top of the line model.