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When it comes to screens, Apple sets up their own production lines in the factories of their suppliers. Every OEM has the option of purchasing straight off the shelf displays, or ones that have characteristics tuned to exactly what their specifications are. I expect Apple, given the MASSIVE investments they've made in several display makers to take the latter approach. So yes, Apple is not manufacturing the device, but when iFixit or Chipworks goes to do teardowns don't expect the OLED screens in Apple's devices to have the same model and production numbers of any other screens on the planet.
My comment has nothing to do with Apple getting off the shelf components. It was reply to Col4bin's comment about Apple perfecting OLED. It doesn't make sense. It's like saying Apple perfected NFC.
 
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My comment has nothing to do with Apple getting off the shelf components. It was reply to Col4bin's comment about Apple perfecting OLED. It doesn't make sense. It's like saying Apple perfected NFC.
You'd forgive me for making that assumption of the underlined based on "They're buying screens from Samsung, and after that, probably from Sharp".
 
I'm overjoyed beyond belief. Time for us to celebrate
Apple's new invention! OLED screen for smartphones! :apple:

Being Apple, they discovered that OLED screens are
way better than Samsung's AMOLED screens. It was
worth the wait. :)
 
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WTF is the complication, just do it now! Plenty of phones with OLED displays already...
And the world OLED supply chains are completely bound up. In order to supply the volume required for iPhones Apple would have to have invested years ago in the factories...which they did....which is why we're going to see the results of that this year.

Doing anything at this scale takes time, patience young grasshopper.
 
I'm overjoyed beyond belief. Time for us to celebrate
Apple's new invention! OLED screen for smartphones! :apple:

Being Apple, they discovered that OLED screens are
way better than Samsung's AMOLED screens. It was
worth the wait. :)
Haha, that's some quality sarcasm, friend.
 
One would hope they increase the screen resolution too on these OLED screens? It's a bit sad refusing to change resolutions for so long, I actually don't think they will though because it's part of what allows them to gloat those performance figures, because the resolutions are so low. Means they don't have to make their CPUs as powerful and make the phone thinner with smaller batteries.
.....I agree a lower resolution helps with performance, but the A series is still years ahead of the SoC's from Qualcomm and the like performance wise so what's with the underlined? o_O
 
This is unfortunate. I know OLED is thinner, etc. But it also brings in screen inconsistencies that have plagued even the latest/greatest from Samsung. I'm also absolutely convinced there are zero battery life benefits to it.

I have owned more than a few AMOLED phones and do not know of these screen inconsistencies you speak of. OLED screens do conserve battery life more than LCD and there is proof of that not just hear speak. For one, it is because OLED lights up only the necessary pixels that is needed rather than requiring back-lighting the whole screen to be on all the time to pass light thru the pixels as LCD does. This is where it saves on battery.

OLED to me and some others close to me I know prefer phones with OLED screens as opposed to LCD because it is easier on our eyes. But each to their own in that regard.
 
Apple is cheap is why they are taking so long to get OLED screens. They want to squeeze every penny but its ok to build a huge HQ that is not needed. The logic is beyond me lol
 
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Then why has Apple been ahead in both SoC design and software optimization for the CPUs and GPUs within them? It's up to consumers to decide which aspects of the device are more important to them and there's no one clearly ahead (at least not to anyone who is serious about understanding the tech).
Because lots of Apple consumers still think by buying Apple you buy the latest and the greatest. Anno 2017 this don't hold up.
 
Why is it taking Apple so long to do something the competition has been doing for years?

Because the competition lacks the kind of scale that Apple needs to manufacture at. Most other OEMs will only need to make a few millions units at most while Apple needs tens of millions for each model.
 
Apple is cheap is why they are taking so long to get OLED screens. They what to squeeze every penny but its ok to build a huge HQ that is not needed. The logic is beyond me lol

What does cheap have to do with anything with implementing OLED technology? Are you an engineer? Anybody that knows anything more Apple, knows they are never first to release the latest technology. They take their time and try to perfect it. And do something different The other manufacturers have not implemented. Furthermore, it's not always about Apple being late to the game with products, sometimes part manufacturers of players also put a constraint.

And your comment to disparage against building a new headquarters is only to hate against Apple. That has nothing to do with Apple releasing new technology.
 
Let's spell this out:
2017: iPhone SE: LCD, iPhone 7/7 Plus: LCD, iPhone 7s/7s Plus: LCD, iPhone 8: OLED
2018: iPhone SE: LCD, iPhone 7s/7s Plus: LCD, iPhone 8s/8s Plus: OLED
2019: iPhone 8s/8s Plus: OLED, iPhone 9/9 Plus OLED

If the SE got an update after 24 months on the market in spring 2018, but would be discontinued in 2019, that would be odd. Will the SE get an update after less than 24 months? Or will it be discontinued in 2019 after 36 months? Or will there be a completely new 4" phone (or 4.4" if the same area gain as in going from 4.7" to 5.15" happens) with OLED in 2018?
I will be very disappointed if the to be released SE only gets a RAM upgrade if you can believe the rumors. If the Galaxy S8 comes out the S7 will likely be similar priced as the SE. It ain't compete every anymore especially not in china or India.
[doublepost=1488832925][/doublepost]
Because the competition lacks the kind of scale that Apple needs to manufacture at. Most other OEMs will only need to make a few millions units at most while Apple needs tens of millions for each model.
Ermmm, huawei can do it, Samsung can do it, Oppo can do it... but Apple can't? Look at the fastest growing brands (Samsung had a misfortune with the note 7, luckily for Apple) in the world... they all sell Amoled by the millions.
 
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You'd forgive me for making that assumption of the underlined based on "They're buying screens from Samsung, and after that, probably from Sharp".
You're forgiven.:) Still not sure of the correlation between me stating they're buying screens from Samsung and Sharp (they are) and the assumption that it's off the shelf components. One doesn't necessarily have anything to do with the other.
 
Got to wait two more years until we see apple catch up completely
I hope I'm wrong but I can't see Apple staying on top for the foreseeable future. I think huawei, Samsung, oppo and other Chinese brands take over. The pace Apple innovates is like a snail traveling to weeds the last 4 years.
 
They're aiming for every phone they make to have an OLED display within two years? Is there another manufacturer that sells phones that retail for >$600.00 whose phones do not have an OLED display currently?

Well, this seems to be proof that if you want an OLED display in a 2017 iPhone, you're going to have to shell out extra cash for the top of the line model.

Two manufacturer's that I know of that use OLED and retail those phones for around $400. Huawei and Motorola (Lenovo).
 
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How long will you keep repeating the word Optimization, Forever?
How about this? Apple reaps 94% of the profits for cell phones because the optimization of
IOS is so good! HOWZAT?
[doublepost=1488834299][/doublepost]
Because lots of Apple consumers still think by buying Apple you buy the latest and the greatest. Anno 2017 this don't hold up.
94% of profits for Apple in the cell phone industry prove otherwise :)
 
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