Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
This is probably the one product that doesn’t need anything close to leading edge processes from TSMC.
For self driving? It will have its benefits. Tesla's chip requires liquid cooling and they went custom because they couldn't source good enough chips from Nvidia.

In a self-driving ICE car, they'll be limited to how much power they can throw at the computational resources. In a self-driving BEV, lower power usage will translate to higher range.
 
  • Like
Reactions: xmach
I wonder if Apple is working on a self-driving premium option, similar to Tesla's full autopilot option. If so, it would require close collaboration with auto makers, which would make it harder to keep secret.

If they are, they'd probably also have the ability to sell a universal "bolt on" option for most newer vehicles, but given Apple's design aesthetic I'm not sure if we'll ever see that.
 
There's no way it will cost less than $100,000. Then there's the extended warranty... Then obsolete in 5 years. I wonder if they'll glue the batteries in.
 
Price: US $15,000,0000,000,000,999.00.
And wheels are additional...

When the steering wheels starts sticking, they will tell you you are holding it wrong...

You can have any color you want, as long as it is blue, gray, rose gold or red...

Sire will be able to be a back seat driver if you drive it manually..."I'm sorry, i can't let you drive that fast...."
 
I can’t see a consumer vehicle being the play here, I suspect Apple would be more interested in the autonomous robotaxi market, pretty sure they invested in this market already in Asia.

Being captive in an Apple controlled bubble for 20/30mins that has the potential to sell their other products and services to you would be far more cost effective and easier to pull off than a consumer vehicle. If the Tesla competitor is the plan, they would have purchased them when they looked at it before.
Just my tencent
 
Still holding onto the dream that Apple is working behind the scenes with Tesla in a collaborative future line of vehicles where Telsa becomes the “Foxconn” of the physical cars and Apple is designing and building everything else, all the tech inside the car including the automation. It would be an unstoppable combination and whatever losses telsa would take as a company by stepping out of certain development areas they would make up for tenfold by being an exclusive designer and producer of the physical shells of Apples future vehicle (which would come to no doubt take over the market and squash the competition)
 
I am very skeptical of a self driving car, then again here I am using an interactive glass board that I use to talk to people on the other side of the planet completely wireless. Imagine a virus hitting the smartcar or being hacked but a terrorist group. They can wipe out a whole nation.

I don't think its a self driving car, I think maybe its more like a car OS that will be sold to car manufacturers to be installed in their cars like carplay. It will have super cool features but not self drive. Maybe stuff like adjusting speed based on upcoming traffic, auto park, auto brake...but I doubt I will ride my car hit a button and in 15min I will arrive to my work location.
 
At least it's possible that the M1 chip will be fast enough to correct its own driving mistakes before the accident.
 
The product aside, Apple could actually do some good here. It is the one company with enough clout and cash to fight the anti-direct sales dealership lobbyists.
 
  • Like
Reactions: xmach
After Apple's extended laptop keyboard problems, Apple should steer clear of anything involving mechanical engineering.
Maybe you should steer clear of commenting to any mechanics related issue since you obviously have no clue what you are talking about.
 
Just like the iPhone... Car design and features are commoditized. All cars rely heavily on computer. Room for innovation is tight among the big companies. High-end cars offer little more than midrange ones (comparing to 20-30 years ago). Then... those who master computer hardware come and take over. Tesla is the only computer-based car company, like Nokia and the phones in 2006.
 
  • Like
Reactions: 9927036
Tesla's chip is at 14nm and they claim the chip can do 73 trillion ops/sec. If Apple and TSMC can do a C1 chip at 5nm that focused on ML cores, it'd be really interesting to see how much more they can do. They've already started playing with Lidar and computational photography so they'll have lots of knowledge building up from current applications.
Apple has been fielding self driving cars for about three years already and also has millions of miles on simulators with its system so they are well advanced with LIDAR, etc
 
Not buying the Apple car... that is such a different space and at apples evolution of prices, a niche market... certain components, sure, but not an entire car
Apple has never been interested in or involved with supplying components to other manufacturers and there is zero chance they are spending billions to join the myriad of companies building auto components to sell to companies.
 
  • Like
Reactions: dasjati
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.