It is easy for an outsider to tell other people what to do with their money.
Why do you think is it that companies have to give anything at all?
Because they are nice or have money?
Please read up on the purpose of a business.
It is not to help everybody out there. Many charity cases due to government failed policies.
Apple employs a ton of people. They pay taxes (what is legally necessary), FICA, Social security unemployment., plus, plus plus.......
So, on a percentage basis how much of your income do you donate and how often?
What a narrow minded viewpoint without knowing all the stuff they do that isn't in their shareholders report.
By your standards they might as well take that matching money back.
Jeez!
Corporations have more power and more impact than an individual, thus they also have more responsibility. Also, corporations usually don't pay much taxes due to all the nice tax tricks that they have at their disposal - it's usually only the corporation's employees who pay taxes.
Apple has more cash reserves than the entire United States and they own more financial resources than many third world nations. I think it is the company's moral duty to give something back to the system that made that success possible.
And with more than 50 billion dollars IN THE BANK (according to quotes from Jobs and Cook), they could provide homes and free ****ing iPods for all the homeless kids in their home country without burning a hole in their wallet. They could actually put free iPads in all schools and they could make all school books available as free iBooks -- THAT would really give a boost to the inferior American education system and it would also help Apple to grow future customers who will have jobs that will allow them to buy more of Apple's luxury products.
They probably could even cure cancer for good if they threw a few of that billions into cancer research. Larry Ellison, the CEO and founder of Oracle, puts more money into cancer research from his private accounts than Apple gave away for charity in the last thirty years. And when you compare that to what Bill Gates does with his money, it all pales in comparison.
Apple could do unimaginable great and good things with a fraction of their cash reserve. Instead, they rather burn their money on foolish lawsuits against the competition that will never change the course of history.
The 1.3 million mentioned in the article are going to be used as a nice tax write-off. Apple will probably even increase their net income by giving some of their money away for charity. Donations of that tiny size (compared to Apple's turnover and net worth) are neither impressive nor actually philanthropic.
What a narrow minded viewpoint without knowing all the stuff they do that isn't in their shareholders report.
Get real. There is no such thing in a corporation. You do not move money in a company without a report. When it's not summarized in the shareholder report, it doesn't exist. Plain and simple.
By your standards they might as well take that matching money back.
When I hear things like this, I do not even have to look at your passport to know that you MUST be an American. Greed and unfiltered, unregulated capitalism are good and nobody is responsible for the side-effects and the collateral damage. Sure. You live in the hell that you created all by yourselves, and I actually wouldn't care if it wasn't for the annoyance that you try to spread that sick ideology all over the planet. And no, I am neither a socialist nor a communist. But I also do not believe in your cancerous glorification of pure greed.