Apple and Google Vying for Exclusive Games from Developers With Promotional Perks

Discussion in ' News Discussion' started by MacRumors, Apr 20, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    A new report from The Wall Street Journal today highlights the increasing competition between Apple and Google to gain exclusive games for their respective iOS and Android platforms. According to the report, both companies have been offering developers promotional perks, such as premium placement on their app store home pages, in exchange for the first rights to a title.

    For instance, the popular title Cut The Rope 2 was reportedly part of an exclusivity agreement between Apple and and developer ZeptoLab:
    The report also notes a promotional agreement between Apple and EA to launch Plants VS. Zombies 2 on iOS two months before its release on Android. This is in line with a story from Giant Bomb last September that shared similar details. However, while both companies denied the claims and stated that no money was exchanged as asserted by the original story, The Wall Street Journal notes that Apple doesn't offer money for game exclusives, but rather just marketing and promotional assistance.

    Plants VS. Zombies 2 was prominently featured by Apple during the week of its release, as it was mentioned on the App Store Facebook page and featured in top banners on the App Store itself.

    Amazon has also carried out similar practices, offering promotional spots on its Amazon Appstore in order for the rights to launch games on its Kindle family of devices. An Amazon spokeswoman corroborated these claims, stating that the company "works with many developers to bring their apps to the Amazon Appstore." The company's new Fire TV media streaming box, which was released earlier this month, contains dedicated support for games, even offering a $39 wireless Fire game controller.

    The news also comes as the amount of money spent by consumers on mobile content grows. According to the results of a study done by research firms IDC and App Annie, mobile games accounted for $16 billion of app sales, jumping 2.3x over the past year.

    Article Link: Apple and Google Vying for Exclusive Games from Developers With Promotional Perks
  2. TechGod macrumors 68040


    Feb 25, 2014
    New Zealand
    I hate exclusives.
    I hate it with the Xbone and PS4 and and I hate it here.
  3. sshambles macrumors 6502a


    Oct 19, 2005
    One would think that if there's no monetary gain for gaming companies from Apple or Google, it at least helps promote the game on that platform, hopefully enough so that when it is released on the rival platform, people are still interested.

    I don't see this helping either Apple or Google convert buyers into iOS or Android, but it may entice gaming companies to choose one over the other first.

    The question is, which has better marketing and promotional value for gaming companies?
  4. Ajones330 macrumors 6502a


    Jul 9, 2008
    SEC Country
  5. Traverse, Apr 20, 2014
    Last edited: Apr 20, 2014

    Traverse macrumors 603


    Mar 11, 2013
    This is actually very critical for Apple. With google, Amazon, and Microsoft competiting in the media and game industry, Apple's long term success could depend on having strong relations with developers and media companies for key content and deals. I hope Apple will stay on top of that and not let arrogance stop them.

    Plus, we need more variants of Angry Birds!
  6. taptic macrumors 65816


    Dec 5, 2012
    I realize they aren't the only ones doing this particular thing, but I am so tired of Google trying to take over the world... -_-
  7. lolkthxbai macrumors 65816


    May 7, 2011
    I'm tired of them taking over world by getting into everyone's business first, literally and figuratively.
  8. firedept macrumors 603


    Jul 8, 2011
    $16 billion of mobile app sales. I can certainly understand why. This can only be a win for the game developers for now. Not that Apple & Google won't be getting their share of the pie as well.
  9. Parasprite macrumors 68000


    Mar 5, 2013
    I don't usually get to see "vying" used very often; I like this MR writer! :cool:
  10. Pakaku macrumors 68000


    Aug 29, 2009
    Oh boy, I can't wait for those exclusive fremium apps to justify my iPhone ;)
  11. Traverse macrumors 603


    Mar 11, 2013
    It's not bad if you're the one getting the exclusive deal. :)


    And cost you $1,000s in coins and power ups. :p
  12. goobot macrumors 603


    Jun 26, 2009
    long island NY
    Lets be realistic, no one is going to swap platforms because of this. This is only going to piss everyone off.
  13. bdkennedy1 macrumors 65816

    Oct 24, 2002
    Having an exclusive game isn't going to make me go through the trouble of switching phones, I just won't play the game. A phone is an ecosystem, and anyone that has gone through the trouble of switching phones and carriers, know how much trouble this is.

    You don't invest thousands of dollars in an Xbox to buy a PS4 with an exclusive game unless you're rich.
  14. LordQ macrumors 68040


    Sep 22, 2012
    I'm getting a Wii U ONLY for Smash Bros :O
  15. MacLC macrumors 6502

    Oct 18, 2013
    Incredibly short-sighted to leave Mario Kart on the table, tsk tsk ;)

    My brother and 3 co-workers took a week off work to spend at a cabin with Mario Kart playing for drinks a couple years back... and a new Mario Kart is coming out soon... :eek:

    I don't get the desire for exclusivity. It ruined Halo because it hamstrung Bungie developers' freedom by adding one more level of bureaucracy between great game and player. Unless you are a very poor developer, the loss of freedom should outweigh the guaranteed upfront income.
  16. Illusion986 macrumors 6502


    Mar 12, 2009
    The only time i really care about games is when I'm stuck on a long flight and am bored out of my mind but by that time its too late anyways because i don't find it rational to buy wifi to download a new game. iPhone/iPad is such a great product that is ignored by so many companies that have apps for mac/pc for businesses related purposes but release only toy versions or none at all for iOS/android. Hope this will get more serious soon.
  17. mrsir2009 macrumors 604


    Sep 17, 2009
    Melbourne, Australia
    Consoles are a different matter, as people buy them for games and only games... But would having a few extra game titles on a phone really sway someone to buy it over a competitor? Especially seeing as there are so so many mobile games these days.
  18. joshisaboss macrumors member


    Oct 10, 2013
    But Smash Bros. is awesome and much better than most of Sony and Microsoft's exclusives any way you look at it (it's the only reason I'm keeping my 3DS.)
  19. taptic macrumors 65816


    Dec 5, 2012
    The iPhone justified itself when Samsung decided it was a threat that needed to be made fun of.
  20. The Doctor11 macrumors 603

    The Doctor11

    Dec 15, 2013
    New York
    I think apple is very smart to do that. It looks better when someone tells someone to get this awesome app and then them look and it's not there. It might get them thinking that iOS has the better apps
  21. TechGod macrumors 68040


    Feb 25, 2014
    New Zealand
    Yeah. They should just rely on one product and risk liquidation after eventually slowly people get sick of them and others start improving themselves.
  22. golf1410 macrumors 6502a


    May 7, 2012
    San Francisco, CA
    At Google, Inc in executive managers meeting,
    Executive manager A: Let us focus on Google glass this year.
    Executive manager B: Don't drop the ball on Project Ara and Google contact lens too.
    Executive manager C: We needs to make balloons internet work on those areas that Internet is unreachable guys.
    Meanwhile, At Apple, Inc.
    Executive manager D: We needs these games for couple months exclusive.
    Executive manager E: Let us get Cut of the Rope 2 too.
    Executive manager F: Guys, we also need to bring back Flappy Bird.
    Tim Cook: Yeah, Flappy Bird on a giant screen phone should be unbeatable. This is a breakthrough.
  23. poe diddley macrumors regular

    Jun 5, 2005
    greensboro nc
    x10 ####
  24. ghost of jobs macrumors regular

    Apr 4, 2014
    If they provide services for free that folk want in great numbers how is that a problem...

    Let me guess tho that you would be more than fine with every man, woman and child the world over carrying a small mobile.device with a fruit on the back..
  25. Tech198 macrumors G4

    Mar 21, 2011
    Australia, Perth

    they already have..... most people use Google for search. Live it, or lump it. No harm in this...

    Its competition. which gave will i get first and highlighted, front and center.

    What's wrong with that ? If everyone came out with apps cross platform at the same and nothing been "favored" it would be boring.

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