Its the publishers choice... if they don't want to do business with Apple then so be it... fairness has nothing to do with it. Should the publishers be *forced* to accept Apple's terms? Of course not.
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Apple and Magazine Publishers Yet to Agree on Subscription Terms
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Its the publishers choice... if they don't want to do business with Apple then so be it... fairness has nothing to do with it. Should the publishers be *forced* to accept Apple's terms? Of course not.
Something like the old Zino reader? Which was a fun app on the mac. I used to get MacWorld on it. It was a bit ahead of its time though, and computers at the time choked turning the pages. I always thought a touch screen would be great for it.
As long as Apple isn't trying something in the back end that would interrupt ad revenue for the publishers, I don't see the fuss. A magazine subscription doesn't cover the cost of producing the magazines and mailing them. The ads inside the pages do. I can't imagine that the 30% cut would hurt them. It should make them more money, or at least remove the loss on the paper versions. (Don't forget too that all the issues on a newstand that don't sell they eat... digital there are no left overs.) They need to adapt eventually.
Steve Jobs just needs to stop getting a hard on for control. I mean he needs therapy. "We have a great mobile ad platform, but you pay us more then everyone else and we get to tell you what you can do with it." Really?
*And with that, I can see why the publishers would want to control distribution. I could see Steve wanting to play editor and police content in magazines like they do with the apps.
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Don't forget Richard Branson's (Virgin) approach to the iPad magazine.
http://statenisland.ny1.com/content...onaire-branson-launches-ipad-only-publication
Someone will fill the gap whether the aging news corps. of the world do it or not.
What's with the fanboy ****? Apple build a model and is offering to publishers. They can accept or reject it and either build their own or find someone else willing to build it. Spare me the Jobs control BS.
People will be driving petrol based cars for a long time, the foreseeable future. Not everyone, but everyone that needs a car for more than simple commuting: trucks, transport, ect. Same with planes. Oil is used because it is a fantastic source of energy - the energy density is unrivaled. A hybrid carries hundreds of pounds of batteries to replace 20 pounds of gasoline!
Newspapers are history though. They have no inherent advantages to the internet and lots of negatives. We will still need a WSJ for culture and business reporting, and a NYT for science reporting, but in another form.
Right now, when I subscribe, the magazine only knows my name and address. If they know anything else about me, they get it from other sources. Here we have Apple offering them the same information, but only if the subscriber opts in.
If you really want to offer your favorite magazine a helping hand, you can opt-in. I guess many people would not and the publishers are holding out until this is not optional. You can go ahead and imagine the publishers as the good guys locked into a a struggle against Apple, but I cannot see it that way. Do you want my address? Give me a discount or something...
If you really want to offer your favorite magazine a helping hand, you can opt-in. I guess many people would not and the publishers are holding out until this is not optional. You can go ahead and imagine the publishers as the good guys locked into a a struggle against Apple, but I cannot see it that way. Do you want my address? Give me a discount or something...
Windows 7 Ultimate: ~ $300
Mac OSX Snow Leopard with iLife & iWork: $129
Unless you know of any computers sold by Microsoft, of course.
Please, go start a service at no cost to you and start selling digital magazines. You have everyone's permission to charge the publisher what you think is fair. Seriously, what is stopping you?
Subscribers will be purchasing magazines with their iTunes account not their Time Warner account. And I have a sneaking suspicion that the most successful online digital media retailer in the world has a far more valuable customer base than that of any magazine publisher. Magazines would benefit from it greatly.
Because customers want to read your publications on iPad.... or, any other publication that makes it there first. Not to mention, you could easily increase your readership with millions of potential iTunes shoppers.
Because it will make you mad. That's the only reason I can think of.
A magazine normally only knows your address. They have to integrate this info with other sources to charge a premium to advertisers. This integration does not come for free, publishers either pay for it or share revenue with other companies. When they sell advertising, they usually do it through advertising agencies for at least some of it. What Apple is doing through iAds is not much different, except for it being a one stop shop. Magazines would still get more revenue if they get more subscribers.
30% is irrelevant; most magazines actually make their money from advertising. Even so, how much of the cover price on a newsstand do you think the publisher actually gets? (Hint: less than 70%.) Even subscription prices have to include printing and postage costs, which vanish with electronic distribution.
--Eric
--Eric
Apple wouldn't interfere with the content of the magazine because it does not have Apple written on it. The only thing they would have a say in is how the app looks and performs. If Apple filtered and changed things in another person's magazine it would become an Apple magazine aka not what you paid for. It is not going to be a fanboy war, it is just a simple way of organising magazines on your iPad. Why wouldn't Apple push this if it is going to make their product look more attractive?
This ^ so sick of hearing strange people that just want to dig at anything successful. Face it. If you can't create, don't discriminate. Fanboy is such an overused and overrated term.
If you mean, killing cats or worshipping satan or whatever in games then yah why would they wanna promote that stuff. I am pretty sure there is no satanist magazines on shelves.
I read a lot of magazines....Outside, Bicycling, Playboy, Esquire, etc. and if they all go digital I will follow.....on one condition....it has to have the same look and feel as the print edition. You can add all the extra videos, content, etc. you want but, if you don't have the print content that brought me to the magazine in the first place I won't buy it.
Hello? Any publishers listening? Add all you want but you better keep the original stuff too....
Hello? Any publishers listening? Add all you want but you better keep the original stuff too....
Apple has interfered to a far greater extent than killing cats and worshipping satan.
And what happens when say Wired magazine does a story on how great Android is?
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Apple has interfered to a far greater extent than killing cats and worshipping satan.
And what happens when Say Wired magazine does a story on how great Android is?
touche. I think that would come down to the fineprint in the contracts the companies sign.
here's a crazy idea...
How about we have NO advertisements and just pay for the articles? What would be wrong with this? You're only going to get readership on good content anyway... why on earth would I pay for an iPad edition of a magazine if it offers no advantages over the print edition? In actuality, odds are that Ads are going to be worse on iPad... more intrusive.
I hope we'll see new media pop up to fill this gap.
How about we have NO advertisements and just pay for the articles? What would be wrong with this? You're only going to get readership on good content anyway... why on earth would I pay for an iPad edition of a magazine if it offers no advantages over the print edition? In actuality, odds are that Ads are going to be worse on iPad... more intrusive.
I hope we'll see new media pop up to fill this gap.