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Apple has held discussions with Meta about integrating the Facebook owner's AI model into iOS 18 as part of its Apple Intelligence feature set, according to a report over the weekend.

meta-ai.jpg

Meta launched Llama 2, its large language model, in July 2023, and in April, the company released the latest versions of its AI models, called Llama 3. The Wall Street Journal reports that the two longtime rivals have held talks about offering Meta's model as an additional option to OpenAI's ChatGPT. The paywalled report notes that the discussions haven't been finalized and could fall through.

As part of Apple Intelligence, Apple has announced a partnership with OpenAI that will allow Siri to access ChatGPT directly in iOS 18, iPadOS 18, and macOS Sequoia to provide better responses in relevant situations. Using ChatGPT will be optional, so users with concerns about the technology can abstain and still make use of Apple's own new AI features.

Speaking at WWDC 2024, Apple's senior VP of software engineering Craig Federighi said that the company eventually wants to give its users a choice between different AI models. Federighi also suggested that Google Gemini could be an option in the future.

Apple isn't paying OpenAI as part of the partnership, and WSJ reports that discussions with other AI companies have similarly taken place with the understanding that neither party will pay each other. Rather, pushing an AI model to hundreds of millions of Apple devices is considered to be of equal or greater value: AI companies get to sell premium subscriptions to their services through Apple Intelligence, while Apple is in a position to take a commission on sales.

However, it's still not clear how much of a financial windfall such deals will be for AI companies in the long term, given that a surge of users from Apple devices will undoubtedly require more of the companies' own compute power and budget.

Article Link: Apple and Meta Reportedly Discussed AI Partnership for iOS 18
 

Robert.Walter

macrumors 68040
Jul 10, 2012
3,148
4,522
I have great unease about anything AI.

Without a clear understanding on how AI can’t, not doesn’t, make me the product, I’ll be a cautious late adopter.

And meta? Big red flag. If Apple were to work with meta I’d def need an opt out switch in settings. Needed for all TBH.
 

neuropsychguy

macrumors 68030
Sep 29, 2008
2,506
6,120
Llama 3 is quite good. It runs quickly on Apple Silicon and is easy to use with LM Studio. Note that nothing goes to Meta when using the model.
 

PsykX

macrumors 68030
Sep 16, 2006
2,503
3,455
Hum, nope.
First their AI technology sucks, and then their policy regarding their users' data sucks.

Apple can convince me they're securing our data with OpenAI, but they'll never convince me they can do it with Meta.
 

Amazing Iceman

macrumors 603
Nov 8, 2008
5,526
4,270
Florida, U.S.A.
Hum, nope.
First their AI technology sucks, and then their policy regarding their users' data sucks.

Apple can convince me they're securing our data with OpenAI, but they'll never convince me they can do it with Meta.
Apple knows what Meta is all about. I find this rumor to be false, but if it is true, I’m sure Apple will create a privacy barrier between the users and Meta.
And here’s we here my doubts are: I don’t think Meta is interested in a deal that will not provide them with a source for Data Mining.
 

Harry Haller

macrumors 6502a
Oct 31, 2023
609
1,351
Titanic? As in sinking boat?
Generative AI is just the beginning and it's here to stay.

Depends on the quality and safety of what’s generated.
I’m sceptical of the virtues of AI.
Much is promised, but the potential pitfalls are numerous, imo.
We’ll see.
 
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chrono1081

macrumors G3
Jan 26, 2008
8,542
4,572
Isla Nublar
Apple desperately scrambling for an AI life raft on the generative Titanic.

I have to disagree with this take. What they're doing with Apple Intelligence is pretty revolutionary in the AI space as far as keeping everything completely private and inaccessible by even Apple and allowing security researchers to bug bounty any holes they find.

OpenAI is only used too with expressed permission from the user if it's something Siri can't do.

I'm not a fan of AI but I have to give credit where credit is due.
 

Biro

macrumors 6502a
Jan 11, 2012
665
1,097
If Apple strikes any deal with Meta, then I’m out of the ecosystem. I mean it. If no money is supposed to exchange hands then what would be Meta’s motivation? Information, that’s what. This is what happens when Apple realizes that it has fallen behind in the Wall Street-driven rush to AI.
 

Chrjy

macrumors 65816
May 19, 2010
1,102
2,119
UK
Really? I find that a little difficult to believe. I could be wrong but that would be disappointing if they did approach Meta.
 

Amazing Iceman

macrumors 603
Nov 8, 2008
5,526
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Depends on the quality and safety of what’s generated.
I’m sceptical of the virtues of AI.
Much is promised, but the potential pitfalls are numerous, imo.
We’ll see.
You must be a fan of The Terminator.
If kept under control AI could be a great assistant. Fill it with general knowledge but nothing personal about you.
Think of it as your Secretary; she could get greedy or mad at you, and use what she knows to drag you into the mud, or be a happy and efficient assistant. It’s a chance you took when you hired her.
 

Textime

macrumors regular
Jan 25, 2016
163
325
One of the main reasons why I will stay on iOS 17 and why I bought recently the iPhone 15 Pro 1 TB.

It should last for the next many years as it is the last flagship with iOS 17 and I have all the functions which I need on iOS 17.

Apple has changed it's philosophy and is going more to the direction of all other companies. Starting from "Android iOS 18" ending on those privacy vulnerabilities.

Yes, of course it's all optional and I don't have to agree to those AI partners. Still having a changed mindset of Apple since iOS 18 worries me a lot.
 

Amazing Iceman

macrumors 603
Nov 8, 2008
5,526
4,270
Florida, U.S.A.
If Apple strikes any deal with Meta, then I’m out of the ecosystem. I mean it. If no money is supposed to exchange hands then what would be Meta’s motivation? Information, that’s what. This is what happens when Apple realizes that it has fallen behind in the Wall Street-driven rush to AI.
Out of Meta to go where?
Alphabet (Google) is just like Meta.
Just wait and see. In the end, we may all be speculating over a false rumor or a click-bait post.
 

Amazing Iceman

macrumors 603
Nov 8, 2008
5,526
4,270
Florida, U.S.A.
One of the main reasons why I will stay on iOS 17 and why I bought recently the iPhone 15 Pro 1 TB.

It should last for the next many years as it is the last flagship with iOS 17 and I have all the functions which I need on iOS 17.

Apple has changed it's philosophy and is going more to the direction of all other companies. Starting from "Android iOS 18" ending on those privacy vulnerabilities.

Yes, of course it's all optional and I don't have to agree to those AI partners. Still having a changed mindset of Apple since iOS 18 worries me a lot.
Many people here are getting exposed to too many fake news or conspiracy theories.
Chill, don’t panic over something you don’t fully yet understand.
 
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