Apple and Samsung Reveal U.S. Mobile Device Sales in Court Case

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Apr 12, 2001
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The patent and design dispute between Apple and Samsung has continued to yield a treasure trove of information, with the latest revelations shared by AllThingsD revealing each company's United States sales of a number of their mobile devices.

While Apple reports its worldwide iPhone and iPad sales on a quarterly basis, the new document addresses Apple's U.S. sales specifically and includes number for the iPod touch, which Apple has traditionally referred to only generally as representing more than 50% of total iPod sales. Samsung's numbers are also of interest given that the company halted public disclosures of its device sales in mid-2010, citing competitive reasons.

Apple's numbers reveal that the company has sold nearly 86 million iPhones in the United States, or roughly a third of the company's total sales of nearly 250 million units worldwide. The data also reveals for the first time that Apple has sold 46.5 million iPod touch units in the U.S., having peaked in 2010 at over 13 million for the year. On the iPad side, Apple's sales of 34 million units in the United States represents approximately 40% of the company's total iPad sales of 84 million units worldwide.




Samsung's numbers include only those devices that are included in the lawsuit and thus omit a number of recent popular smartphones, as well as several tablet models, but they do reveal some interesting information on Samsung's sales patterns.

Perhaps most interesting are Samsung's tablet sales numbers, which include a total of just 1.4 million units sold through the second quarter of 2012 for the three devices included in the lawsuit: the original Galaxy Tab, the Galaxy Tab 10.1, and the Galaxy Tab 10.1 LTE. This is compared to a total of 34 million iPads sold in the United States since its original launch back in 2010.

On the smartphone side, Samsung's filing offers a complex picture of sales of two dozen models, although a number of them are simply carrier-specific versions of the same device. All told, the Samsung sold over 21 million of the smartphones included in the lawsuit, representing $7.5 billion in revenue.
Documents filed by Samsung lawyers on Thursday reveal that, from June 2010 through June 2012, Samsung sold 21.25 million phones, generating $7.5 billion in revenue. On the tablet side, the company sold 1.4 million Galaxy Tab and Galaxy Tab 10.1 devices, producing $644 million in revenue.

In terms of individual phone models, the largest in units were the Galaxy Prevail with 2.25 million phones sold, the Epic 4G with 1.89 million phones sold and the Epic 4G Touch variant of the Galaxy S II, which sold 1.67 million units in the U.S. All told, Samsung sold 4.1 million Galaxy S II devices, when all models are included.
The report notes that these sales numbers are just some of the key internal data that both Samsung and Apple have been fighting to keep private but which have been brought into the open as part of the ongoing dispute. Overall, the trial has yielded quite a bit of interesting information on the both Apple's and Samung's mobile businesses, including some insight into Apple's early development of the iPhone and iPad.

Article Link: Apple and Samsung Reveal U.S. Mobile Device Sales in Court Case
 

MkNuII

macrumors member
Jul 12, 2011
39
0
Portugal
Steve jobs would have never allowed confidential sales numbers to leak out to the public.
When Tim Cook steps down from CEO in the future, will people say "Tim Cook would have never allowed" too? :p

The "<insert name> would never allowed" trending power :p

But given the circumstances I hope you were using sarcasm :p
 

pgiguere1

macrumors 68020
May 28, 2009
2,157
1,081
Montreal, Canada
According to Samsung's sales numbers, the best-selling smartphone they list is the Galaxy Prevail, a cheap prepaid Android 2.2 phone.

I feel like Samsung's huge gain in market share lately is in part due to the fact that even prepaid phones are now considered smartphones since they run Android. "Dumbphones" are getting rare, it's cheaper for manufacturers to just put Android for free than maintain their own dumbphone OS.
 

8ate8

macrumors member
Nov 9, 2010
61
1
Central Jersey
I find it interesting that in some quarters the iPod Touch outsold the iPhone, in some cases almost 2:1. Considering the low volume of sales compared to the iPhone, you would figure the numbers would always be lower for the Touch.
 

pgiguere1

macrumors 68020
May 28, 2009
2,157
1,081
Montreal, Canada
Guys :

"Samsung's numbers include only those devices that are included in the lawsuit and thus omit a number of recent popular smartphones"
I know, that's why I said "the best-selling smartphone they list". It still looks like Android is gaining market share faster with cheap phones than with the high-end phones competing directly with the iPhone (Galaxy S line, Nexus line, Galaxy Note) though.
 

samcraig

macrumors P6
Jun 22, 2009
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I said this at the beginning of the trial with all the objections, etc - if nothing else and even if Apple wins - I don't believe they went into this realizing how much of their secrecy they would have to forfeit.
 

barryl85

macrumors regular
Jul 8, 2010
201
2
I just find it funny that people are so personal about the issue and feel they have got one over on other people dependent on whichever mobile phone they have. Or feel that Samsung or Apple any other company copying something is a personal insult.

I've had iPhone and Android - Ever heard of best of both worlds?
 

fertilized-egg

macrumors 68020
Dec 18, 2009
2,095
10
Guys :

"Samsung's numbers include only those devices that are included in the lawsuit and thus omit a number of recent popular smartphones"
Such as...? From what I can see it covers almost all the Galaxy S, S2 derivatives and the Nexus S. The big one missing is Nexus Galaxy but I don't know if it sold that many compared to what's listed.
 

Oletros

macrumors 603
Jul 27, 2009
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Premià de Mar
I know, that's why I said "the best-selling smartphone they list". It still looks like Android is gaining market share faster with cheap phones than with the high-end phones competing directly with the iPhone (Galaxy S line, Nexus line, Galaxy Note) though.
Well, in the list the best seller is the Galaxy II line. The problem is the different naming for every carrier that complicates the things in USA
 

alent1234

macrumors 603
Jun 19, 2009
5,659
122
I find it interesting that in some quarters the iPod Touch outsold the iPhone, in some cases almost 2:1. Considering the low volume of sales compared to the iPhone, you would figure the numbers would always be lower for the Touch.

i'm thinking of dumping smartphones in general and going ipad

ipad and ipod touch have no monthly payment and wifi is everywhere for me. at home, work and outside
 

gregwyattjr

macrumors regular
Oct 17, 2008
198
1
Um. Steve Jobs said he would launch an all-out thermonuclear war while spending every last penny of Apple's cash to destroy these stolen products. So I don't think he'd mind releasing a few documents of sales data to the public...
 

GoCubsGo

macrumors Nehalem
Feb 19, 2005
35,753
142
Steve jobs would have never allowed confidential sales numbers to leak out to the public.
Yeah right. If a court orders you to pony up docs you're going to pony up docs. Jobs, Cook, anyone. Unless you're absolutely stupid that is.