It is interesting to review the known facts.
Wal-Mart DID threaten the studios.
The studios DID withhold participation in iTumes movie premiere.
Wal-Mart threatened Apple (via studios)
Apple offers concessions to Wal-Mart.
Given the hegemony of Wal-Mart, is this Apple not wanting to review the Microsoft battle from the 80's?
Notably Microsoft wanted Apple to become the default platform and Apple "did not believe them". That was a mistake grande.
The studios, having seen no Wal-Mart reprocussions against Disney, (which the FTC would likely take issue with), are putting a toe in the water. That will accelerate. Does Apple even have the bandwidth capacity to serve all that data? Comment please.
There is a competitive service that allows download to DVD on the assumption there are more DVD users than iPod users. That model has one little limitation, It requires an entire COMPUTER to use!! Just like iTunes. . .
What's with NFL? Are they whining because Apple dopes NOT offer ads? I predict Apple will offer ads on or affiliated with iTunes (Google CEO on Apple board) and this issue will go away.
Rocketman