What? Can I just… hold on a second… what? Tesla? Why in the ever-loving cheese-wads would Apple buy a car company? Tesla makes a great car, sure, but what would the Model S bring to my next consumer electronic device?
I don’t have anything approaching a business degree and I can see that buying Tesla would have been a terrible idea. Why would you even suggest that?
At the rate $3B per two employees
I'm not sure what most of you guys are smoking thinking that this is a bad deal. Let me bring in some facts....
Beats Music has the largest selection of music outside of Spotify. And as we know, Pandora is very limited. Beats music is a lot like Google Play Music in terms of the features like radio, creating playlists, libraries, off-line listening, etc. Google Play music offers you to upload 20000 songs (regardless of bitrate) which is the one major benefit that it has. But more and more record labels have been going to Beats first over any of the other services.
Now, combine that with the capabilities of iTunes, and you have one massively powerful music service.
What? Can I just hold on a second what? Tesla? Why in the ever-loving cheese-wads would Apple buy a car company? Tesla makes a great car, sure, but what would the Model S bring to my next consumer electronic device?
I dont have anything approaching a business degree and I can see that buying Tesla would have been a terrible idea. Why would you even suggest that?
This. Completely, Absolutely this.
Everyone seems to forget that people have a weird habit of growing up. Yeah, we get it: Dre, Cube, and for that matter, Queen Latifah were harsh. They were thugged, pissed off, and militant. In short, they were the product of their neighbourhood and upbringing.
But they grew up, realized that they have families to take care of, and that they can't continue that thug way of life. Case in point: look at Tupac.
So they bunkered down in their labs with pen and paper to figure out how to build themselves a brand to last.
Cube came up with a production company (you have to admit, the Friday series is funny stuff).
Latifah: Grammy and Oscar nominated, Jazz singer, own record label, Cover Girl model.
Dre: his own record label, Beats, and now this.
Everyone wants to harp on how bad of a deal this is, whether it's from the zealots not knowing what the true vision coming out of this is, or think they know better. We don't, so we should sit back, shut up, and let time and history tell us if this was a good deal or not. Either way, you can't take away the fact that Dre has come a long way from his street thug life from Compton. He's built himself a better life, and none of us can take that away from him.
BL.
There was a rumor a year ago that Apple was talking about buying Tesla, and the Tesla founder even said he had discussions with Apple but not about selling. I think it had something to do with battery technology if I recall correctly. I can't remember it all.
I just *hate* it when you go into shop to buy a few groceries and come out with a $50,000 impulse purchase.It makes sense. Sell an iPhone for $600, but sell an electric car for $50,000!
Nice to see a well thought out post on the subject.I'm not sure what most of you guys are smoking thinking that this is a bad deal. Let me bring in some facts....
Beats Music has the largest selection of music outside of Spotify. And as we know, Pandora is very limited. Beats music is a lot like Google Play Music in terms of the features like radio, creating playlists, libraries, off-line listening, etc. Google Play music offers you to upload 20000 songs (regardless of bitrate) which is the one major benefit that it has. But more and more record labels have been going to Beats first over any of the other services.
Now, combine that with the capabilities of iTunes, and you have one massively powerful music service.
Well, Jobs is dead, and neither you nor I can really say what he would've done. Fortunately, he made it clear before he passed away that "what would Steve do?" shouldn't be the order of the day at Apple. Jobs understood this and made clear he wanted others to understand this. So should you.
In any case, BOTH Iovine and Dre have had dealings with Apple before, particularly when Jobs was actively involved in launching iTunes and signing the initial distribution deals. Jobs spoke to them both, personally, back then. So to say this is a huge culture shift isn't exactly right. These guys have been around before. They're just much, much closer to the fold now.
I will say this though: Beats headphones are horribly overpriced for what they deliver. Apple needs to fix that.
Fur sure, the thing that has gotten me irate for years is not 200 dollar headphones. It's that people spend 200 dollars for bass heavy, unbalanced headphones when they could get some damn nice sennheiser's for the price.
In the Times, Cook promised new features for Beats that will "blow your mind" as well as "products you haven't thought of yet". He promised the team would "take music to an even higher level than it is now."
Obscene amount of money.