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Apple Announces $3 Billion Beats Acquisition, Jimmy Iovine and Dr. Dre Joining the Company

Tech198 said:
Look, Its the odd couple...

Maybe be the largest, but how many people actually listen to beats over all others ?

My guess is its not exactly top pf it's game.... unlike iTunes..

If beats makes itunes much better, what was it before ? a piece of crap ?

No way. i need proof to see what music is out there on beats, most other services DON"T have before i'm convinced.
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Whaaaaaa? How did you formulate that conclusion? Whether you like Beats or not, it's undeniable they are at the top of it's game... unlike iTunes.

MR posted earlier today about Apple's concerns regarding iTunes shrinking revenue. I also think general consensus is iTunes needs an overhaul. It has become a convoluted mess. Unlike their headphones, the Beats music service has gotten generally positive reviews. Your entire comment is umm, umm, uhhh... it doesn't make much sense.:confused:
 
nuckinfutz said:
Relax people! Google spent 3 Billion on a company that makes a thermostat and broken smoke detector. Beats headphones alone deliver more revenue/profit.

Sensible decision.
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I think the problem is.
Nest = where the puck is going
Beats = well .... I am sure it's a profitable business, but so is the lemonade stand down the street.
 
Benjamins said:
I think the problem is.
Nest = where the puck is going
Beats = well .... I am sure it's a profitable business, but so is the lemonade stand down the street.
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I'd like to believe that but i'm doubtful that Fadell and Rogers have their pulse on where Home Automation needs to go. We will have to see if Apple indeed is making a move at WWDC.
 
Somehow I feel most of the posts in this thread are hating on Dre for being black.....even in 2014....

I also watched the video of him, Tyrese and others celebrating, but thats normal, someone saying the F word a few times while being excited doesn't make them unprofessional.

Btw beats was already a billion dollar company (didn't say multibillion) so its always been on a good path since it launched.

Anyway I think apple bought beats because they already have licensing deals with record labels and artists which I'm sure cost millions if not billions on its own just to acquire and setup with all the legal issues involved. Buying a package deal included with beats, is only going to benefit apple's ecosystem.
 
Funny. Walk into any Apple Store tonight and you'll see Beats headphones at every iPhone and iPod Touch docking station for sample listening. Walk to the back of the store and you have the Beats Pill and Beats Pill XL speakers on display for sale. Never heard a peep out of anyone about it until Apple decides it'll take a cut of that revenue and their streaming service for chump change.
 
None of us have a clue what this deal really means for Apple, and the people involved in the acquisition know a lot more about it than any of us (IE, >0). The reactions being posted are simply brand whore drivel.

I will be interested to see both what becomes of Beats/Apple's music subscription intentions as well as what hardware improvements Apple could instill into the beats headphones. I'm sure they like the stereotype of them being stylish/trendy, but would want to improve the stereotype of them being overly bassy crap from the audio perspective.
 
PatriotInvasion said:
Oh my god, calm down dude. So they bought a company that will help their declining iTunes sales and breath a little life into their tired music business. The Mac is still the Mac. The iPad is still the iPad. The iPhone is still the iPhone. OS X is OS X. iOS is iOS. Aluminium is still silver. Jony Ive is still British. Relax. Apple will be fine and so will you.
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I know, right?

Some folk have got to get over their pre-conceived hangups and phobias.
 
chrmjenkins said:
Yes, why speculate on a message board, particularly when you're trying to comment on a company's culture, which as seen as one of the main reasons for their success.
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Certainly, the reason can't be because any of us actually knows what the real culture is at Apple. Because you know, we all work there, knew Jobs when he was alive, and know direction Apple is supposed to take. :)

Speculation is fine. Putting words in the mouth of a dead corpse isn't.


You're conflating content negotiations with business models, market decisions and corporate culture. Completely different.
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Historically, deals aren't made at Apple unless the partners are like-minded. As a result, business models, market decisions and cultures ARE conflated with deals at Apple, by design.



slash7844 said:
All Apple products are over-priced for what they deliver.
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if that were really true, people wouldn't buy them.
 
PatriotInvasion said:
Funny. Walk into any Apple Store tonight and you'll see Beats headphones at every iPhone and iPod Touch docking station for sample listening. Walk to the back of the store and you have the Beats Pill and Beats Pill XL speakers on display for sale. Never heard a peep out of anyone about it until Apple decides it'll take a cut of that revenue and their streaming service for chump change.
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People will be equally pissed if Apple decides to buy some random best selling iDevice case maker. It's dumb.
 
OS X Dude said:
So, Dre isn't really a billionaire like he said in his now infamous video, then? Another article on this site suggests he'll cop for $750m from this deal through his stake in the company, and I find it hard to believe he's presently worth the additional $250m.

OK, he'll never have money worries - but still, false advertising! :p
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He made 100 million dollars plus last year. Was listed as highest paid rapper. Most of the money came from profits made off beats.
 
Imaginator said:
I just don't understand what they mean to gain from this.
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At least you are good enough to admit not understanding is your issue.

This has been discussed in numerous threads in the past. One must assume you did not read any of them?
 
Tim putting beats hardware under Phil Schiller tells you all you need to know. It didn't go under the head of hardware engineering or design it went under the marketing chief. Apple is trying to buy cool while wanting you to believe they're after some amazing streaming service.
 
scaredpoet said:
Certainly, the reason can't be because any of us actually knows what the real culture is at Apple. Because you know, we all work there, knew Jobs when he was alive, and know direction Apple is supposed to take. :)

Speculation is fine. Putting words in the mouth of a dead corpse isn't.
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Next time I'll refrain from unequivocally stating that I know exactly what someone would do, rather than speculating from a third party's perspective on observed behavior.

Historically, deals aren't made at Apple unless the partners are like-minded. As a result, business models, market decisions and cultures ARE conflated with deals at Apple, by design.
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These media content deals were ones of necessity. They needed a large library for market share, so they negotiated with the content holders.
 
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