i'm not really a fan of this. I don't really think the beats product are that great. Form over function IMHO having tested many devices and compared to either cheaper to same price products.
I would have rather seen them buy aliph or something more worthy of the money.
3B is a lot of their free cash (in the USA) so domestic acquisitions are cut down considerably with this deal.
The later is not really true. As for the former, this is a common refrain and it doesn't hold any water. Beats outsells the entire rest of the industry by more than two to one in the high end segment and has close to 40% of the entire market.
They buy Beats and they can invest resources into improving and diversifying the products, from a position of dominant strength.
They buy any of the numerous companies suggested by audio nerds, who have tiny marketshare and zero mass market brand recognition and they would have to fight against Beats dominating presence the whole way. It would make little to no sense to do that. They would be better off doing it on their own then but that would still be much worse than buying into the dominant position in the market.
Beats has taken over the headphone industry precisely because they don't cater to audio nerds. Apple can bring value and support to Beats already dominating market position.
I keep saying it, but opportunities like this almost never come up. Both sides seem to have gotten pretty lucky with how this played out. Beats had just re acquired its outstanding shares owned by HTC. They were not likely looking to sell. The company has seen astronomical growth and high profitability. They had to believe Apple was capable of taking them places that they could not get to on their own and that no other buyer would have been able to make happen. From Apple's standpoint they got several huge pieces for an amazing price. The reason why you don't see deals like this happen is because it is such a good opportunity people want too much. Apple was able to sell themselves to close this deal. That Apple could carry the Beats brand beyond what they could have ever hoped for.
I know some people think that financially favorable opportunities to buy companies who dominate their industry, make a lot of money, offer unique personnel and emerging businesses in direct line of need come around every day. They do not.
People think the reason why Apple only stuck to modestly priced purchases was because of some kind of rule. And it was, but it was not a rule not to spend more than five hundred million dollars on a company. It was a rule not to make financially irresponsible acquisitions. This may be the only deal of this size that offered businesses tied to what apple does that was responsible in the past ten years and you may not see another one for ten more years.
A lot of things had to align for this to happen. Beats was not looking to sell to just anyone and just for the money. Apple was not looking to just buy a multi billion dollar company because. Apple has always been prudent with their acquisitions and this is no different. I suspect one would find it nearly impossible to find any Silicon Valley tech related acquisitions any time recently or even longer than that were over a billion dollars and were as financially sound.
You can count on zero fingers the number of financially sane, 10 figure tech acquisitions in the past five years. Most companies with the profitability and growth of Beats in its short existence are not looking to sell at all. Perhaps a public offering but that is a pain. The companies looking to sell are the ones bleeding cash and hoping to get a payday for their investors and founders. When your barely five year old business is spinning off nine figure profits, you don't really feel pressure to sell.
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I'm extremely excited for Dr. Dre. Talk about coming a long way.
I find it hilarious that so many here are saying this is the worst thing Apple has ever done/could do/etc... I also find it great that it pisses so many people off at the same time.
Don't worry. When they announce a spin off line called Wheats by Iovine the unruly mob will put down their pitchforks and return their spools of rope to their barns.
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So dumb.
Beats Audio really does suck. It's just a fact. Ask anyone who works with audio for a living.
Okay I will ask Dr. Dre. One of the most succesful music producers of all time.