Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I think Apple certainly wanted a music subscription service, first and foremost, HOWEVER, I think this deal is equally important to Apple because it keeps BEATS being bought by Google or Microsoft. Sometimes you buy to keep the competition from having a shot at the company.

Somehow I doubt Google or Microsoft wanted to purchase Beats. They are probably both laughing the image hit Apple will cope from having Dr Dre join apple, no amount of money they have could have achieved that.

----------

I suspect some people hope Ive could design a lighter colored version of Dr. Dre.

Less unapologetic plastic, more aluminium, and 50% more expansive :) though same crap sound quality
 
Why is it only Dre who is laughing all the way to the bank? And why is there only resentment for him? Iovine didn't make just as much if not more? I don't see anything close to this level of resentment for him. Is he more deserving?

Yep just as much..He probably put it together, typical Record company middle man..getting as much money as possible. Good luck to them if Apple are foolish enough to pay them.
 
This is it for me.

I don't care if this is a good deal for Apple or not. Apple used to be a company I wanted to follow because it was exciting to see what innovations they would come up with in hardware or software, if they made an acquisition it would be an interesting new tech or a creative idea.

Buying Beats is of no interest to me, I'm don't care about music licensing.

Google increasingly feels like a company I want to follow. I know Apple still makes great products, I'm just losing interest and for me this is pretty sad.

You should educate yourself on google's core business. The one that generates all the money that allows them to spend money on all this stuff that doesn't make money. It is not nice. Google is a pretty crappy company to do business with. Just so you know, you are google's content they sell to others. And while they are very succesful they fun it with extremely poor ethics, consideration and just common decency. This is like the opposite of how apple treats its customers. If I were going to weirdly fetishize large companies as a hobby, I think I would favor the one that actually treated the customers well.

Almost nobody here is a customer of google and most people have no idea how google operates their core business. It is nothing anyone should be proud of. So while you may enjoy watching their little side projects, realize that almost all of google's income comes from selling online advertising. Having worked with them and spent very large sums of money with them and knowing many others as well, they do a crappy job. They also do a lot of things that are at best borderline ethical.

But yeah I could see apple buying a headphone company is comparable. If you really are intent on making google your new hobby it would not hurt to educate yourself on the part of the company that generates all the money to pay for all the money losing things you enjoy so much. Google is not held in high regard by a very large percentage of their customers.

Probably the best advice would be scrapping the public corporate love affair hobby altogether. It is a requisite that public companies earnestly pursue growth and profits.
 
There are too many upset neckbeards in this thread. Apple is in both the electronics and music business. This is an exciting acquisition for the latter.
 
i'm not really a fan of this. I don't really think the beats product are that great. Form over function IMHO having tested many devices and compared to either cheaper to same price products.

I would have rather seen them buy aliph or something more worthy of the money.

3B is a lot of their free cash (in the USA) so domestic acquisitions are cut down considerably with this deal.

The later is not really true. As for the former, this is a common refrain and it doesn't hold any water. Beats outsells the entire rest of the industry by more than two to one in the high end segment and has close to 40% of the entire market.

They buy Beats and they can invest resources into improving and diversifying the products, from a position of dominant strength.

They buy any of the numerous companies suggested by audio nerds, who have tiny marketshare and zero mass market brand recognition and they would have to fight against Beats dominating presence the whole way. It would make little to no sense to do that. They would be better off doing it on their own then but that would still be much worse than buying into the dominant position in the market.

Beats has taken over the headphone industry precisely because they don't cater to audio nerds. Apple can bring value and support to Beats already dominating market position.

I keep saying it, but opportunities like this almost never come up. Both sides seem to have gotten pretty lucky with how this played out. Beats had just re acquired its outstanding shares owned by HTC. They were not likely looking to sell. The company has seen astronomical growth and high profitability. They had to believe Apple was capable of taking them places that they could not get to on their own and that no other buyer would have been able to make happen. From Apple's standpoint they got several huge pieces for an amazing price. The reason why you don't see deals like this happen is because it is such a good opportunity people want too much. Apple was able to sell themselves to close this deal. That Apple could carry the Beats brand beyond what they could have ever hoped for.

I know some people think that financially favorable opportunities to buy companies who dominate their industry, make a lot of money, offer unique personnel and emerging businesses in direct line of need come around every day. They do not.

People think the reason why Apple only stuck to modestly priced purchases was because of some kind of rule. And it was, but it was not a rule not to spend more than five hundred million dollars on a company. It was a rule not to make financially irresponsible acquisitions. This may be the only deal of this size that offered businesses tied to what apple does that was responsible in the past ten years and you may not see another one for ten more years.

A lot of things had to align for this to happen. Beats was not looking to sell to just anyone and just for the money. Apple was not looking to just buy a multi billion dollar company because. Apple has always been prudent with their acquisitions and this is no different. I suspect one would find it nearly impossible to find any Silicon Valley tech related acquisitions any time recently or even longer than that were over a billion dollars and were as financially sound.

You can count on zero fingers the number of financially sane, 10 figure tech acquisitions in the past five years. Most companies with the profitability and growth of Beats in its short existence are not looking to sell at all. Perhaps a public offering but that is a pain. The companies looking to sell are the ones bleeding cash and hoping to get a payday for their investors and founders. When your barely five year old business is spinning off nine figure profits, you don't really feel pressure to sell.

----------

I'm extremely excited for Dr. Dre. Talk about coming a long way.

I find it hilarious that so many here are saying this is the worst thing Apple has ever done/could do/etc... I also find it great that it pisses so many people off at the same time.

Don't worry. When they announce a spin off line called Wheats by Iovine the unruly mob will put down their pitchforks and return their spools of rope to their barns.

----------

So dumb.

Beats Audio really does suck. It's just a fact. Ask anyone who works with audio for a living.

Okay I will ask Dr. Dre. One of the most succesful music producers of all time.
 
You should educate yourself on google's core business. The one that generates all the money that allows them to spend money on all this stuff that doesn't make money. It is not nice. Google is a pretty crappy company to do business with
.

have you had bad experience doing business with google? i know a translator agency that worked with google and didnt hear any complaints.

Just so you know, you are google's content they sell to others. And while they are very succesful they fun it with extremely poor ethics, consideration and just common decency. This is like the opposite of how apple treats its customers. If I were going to weirdly fetishize large companies as a hobby, I think I would favor the one that actually treated the customers well.

somehow i do think that you "weirdly fetishize about apple but there are lots of apple customers that get treated and have been treated absolutely horribly and their clueless support staff have never been anything but a waste of minutes for me personally.
 
I just don't understand what they mean to gain from this.

Apple gets:
- A music subscription service without having to create one from scratch to integrate into the iTunes ecosystem.
- Iovine's contacts
- The Monster patents (that went from Monster to Beats and now to Apple). Everything from headphone tech to music subscription tech is there.
- Dre's Beats cans (which were developed from tech totally made/patented by Monster). Beats are garbage but maybe Apple could turn them into something good.
- Apple's own MTV/Rage styled music video TV channel possibly?

Who knows what else? Worth 3 Bees? I dunno. Probably not, but Apple think it's worth that.
 
There are too many upset neckbeards in this thread. Apple is in both the electronics and music business. This is an exciting acquisition for the latter.

Its a shame all the sensible posts come towards the end of the thread.

All these "up voted" posts at the beginning are embarrassing.
 
Speaking of ignorance, you realize there is a difference between revenue and profit, right? It will take $3B in profit to break even.

All I can say is 'good luck Apple'. I hope your shareholders get their 3 BILLION dollars worth out of this deal.

Yeah and since this deal is probably around 10-15 times profit it is a great deal. So yeah you had to correct the people who were confusing revenue, you still didn't have a valid point because a 15x earnings multiple is a good deal.

----------

Sorry to see a class act like Apple hook up with a piece of crap like Dre. Along with many others I've been waiting for a new mini with current-gen technology and Apple is spending three billion on a ghettophone company.

That really says a lot about whether Apple considers desktop users like me to be real customers. Maybe Apple is suggesting it's time to move on.

I am pretty sure if you asked Tim Cook this directly he would politely tell you that your bigotry is not appreciated and they don't want you as a customer.

Apple has fired you as a customer. They do not approve of you any longer buying their products.

----------

Please quote your source for this statement about a P/E Ratio of 15

The source is how much money the principles have made as recently as last year. Dre earned about 100 million dollars last year with the bulk of that coming from Beats profits. Given his ownership stake it is fairly easy to work out the numbers. By the way the 15 P/E ratio is a hyper conservative estimation. It is likely lower than that.

All of this information is easily found in one google search. The first time the story was reported it was pretty easy to get an overall picture of Beats based on published information. If you do the math based on 2013 the p/e is closer to 10.
 
Excellent. What a great guy to add to the company: a thug, murderer, gangsta who promotes violence against police officers.

But, they made SURE that a cannabis growing app was pulled right away for being indecent. WOW. What a sham. :(
 
I appreciate the points that you made in the full post (only a portion of which is quoted above). However, if it was such "a great deal" where was the competition in this one? Where was Google? Where was Amazon? Microsoft? Maybe even Sony or Samsung? As people are spinning in this thread, if Google could pay huge for a smart thermostat why wouldn't they pay up for this "bargain"? Aren't they in need of Iovine, streaming knowledge, industry contact leverage too? How about Amazon? Don't they need the same talent & tools to chase the very same opportunities? I didn't see a word about any competitors for this "bargain" which could mean that Beats only was interested in selling to Apple or it could mean that only Apple was interested in paying that much for Beats.

I know "we" feel compelled to spin anything Apple would do- good or bad- as positively as possible and I've witnessed it 1000 times over how "we" will always try to spin lemon into lemonade. To me, this looks just like another one of those.

However, as usual and within this very thread, we're seeing the endorsement effect in action. The rumor has become reality so the passionate anti-Beats bashing in threads from recent days is evolving into "wait & see what Apple does with this" and will soon be replaced by "best headphones ever". As late as yesterday, it was probably about 95% against. In this thread, it looks like that's probably sliding toward 60%:40% and I bet by the time this thread is dead, it may even flip to the crowd becoming mostly positive… or at least in the ever-popular hedge of "I'll wait & see" which bridges the passion from steep negative through acceptance and then strongly favoring.

A few days ago, the call was on for Apple to scrap this deal and buy one of the established quality brands instead. But now that Apple had endorsed this brand by buying it, we'll soon be bashing those quality brands as inferior to Beats even if nothing changes in the hardware itself. First it's "wait & see". Soon it's "I finally gave them a listen and wow!.." and then it's "shut up and take my money" and "best headphones ever".

I agree that Apple is run by smart people and there must be something in this that motivates $3B beyond what we can see as consumers on the outside looking in. I hope it's not trying to "buy cool" and I hope it's not just a "they have high margins too and we would like to further pad our margins" play. Like many though, if there is little more to it than just buying positive profitability in fat margins and trying to buy some "cool", I wish they had some other acquisition of size that delivered a sense of inspiration & "next big thing is coming" excitement.

Shareholders get excited about fat margin acquisitions. Consumers are hungry for Apple to deliver another world-shaker on par with iPod, iPhone and then iPad. I think the wave of negative about this is that the latter group is starving for innovation leadership from Apple. Headphones, streaming expertise and music industry insider deal-making doesn't feel like it can lead to some "next big thing" that blows us all away. Instead, that feels like something probably needed in about 2008.

For one Beats wasn't trying to sell their highly succesful business. It wasn't in play. Seems like personal relationships lead to this deal being made.

Are you really asking why the people who paid three billion for nest did not see this great deal sitting there and go after it? I think that kind of answers itself. When it was first reported many refused to believe it was even possible.

Not to mention the deal doesn't make nearly as much sense for google, other than it being a worthwhile financial investment. Something Google does not worry much about.
 
Tis refreshing news for Apple.......

haters-gonna-hate-comb.gif
 
- Dre's Beats cans (which were developed from tech totally made/patented by Monster). Beats are garbage but maybe Apple could turn them into something good.

Slap an Apple logo on them and the job is done.

Just like people gladly pay more for the markup for Apple rechargeable batteries even though they are just Eneloops in a different wrapper, the majority of Apple consumers now look only for the logo. They don't care what item it's on.
 
Apple gets:
- A music subscription service without having to create one from scratch to integrate into the iTunes ecosystem.
- Iovine's contacts
- The Monster patents (that went from Monster to Beats and now to Apple). Everything from headphone tech to music subscription tech is there.
- Dre's Beats cans (which were developed from tech totally made/patented by Monster). Beats are garbage but maybe Apple could turn them into something good.
- Apple's own MTV/Rage styled music video TV channel possibly?

Who knows what else? Worth 3 Bees? I dunno. Probably not, but Apple think it's worth that.
Why are Beats Garbage??
 
Maybe an easier start would have been by just introducing iTunes Radio somewhere outside the U.S. or Canada... :eek:
 
First Steve Job is dead (unfortunately)
Second - You have no clue how important Germany is in the technology industry and as an innovative country. I don't live in Germany. But you are plain wrong if you think that innovation only occurs in the USA.

3rd - I never said innovation only occurs in the USA
4th -Your the ignorant one who bashed the USA for hiring a high school graduate (a highly successfully one at that).
 
Slap an Apple logo on them and the job is done.

Just like people gladly pay more for the markup for Apple rechargeable batteries even though they are just Eneloops in a different wrapper, the majority of Apple consumers now look only for the logo. They don't care what item it's on.

I think this is one of the issues. Great for Apple. But I'd rather people buy Apple because it's good or because they want it for X feature, and not just see the Apple and buy cause it's Apple.

----------

Maybe an easier start would have been by just introducing iTunes Radio somewhere outside the U.S. or Canada... :eek:

Australia has it now. Has for a while now. I've used it.
 
Beats headphones for free with the new iPhone 6 ? (...Who said that...)

I agree, that would be nice :)
 
Cook: "Sorry Dre! I can't approve your leave request for Friday and Monday. For the amount of money I paid you I need you in your cubicle at least 60 hours a week."
:D
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.