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macrumors bot
Original poster
Apr 12, 2001
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31,259


Apple today announced three further changes for developers in the European Union, allowing them to distribute apps directly from webpages, choose how to design in-app promotions, and more.

Apple-EU-iOS-Changes.jpg

Apple last week enabled alternative app stores in the EU in iOS 17.4, allowing third-party app stores to offer a catalog of other developers' apps as well as the marketplace developer's own apps. As of today, Apple is allowing third-party app stores to offer apps solely from their own catalog. For example, a games studio could create an app store on iOS that exclusively offers their own games.

When directing users to complete a transaction on their website, developers can also now choose how to design their in-app promotions, discounts, and deals. Apple's templates for designing these links out to websites are optional as of today.

In addition, developers will soon be able to distribute apps directly from their websites, providing they meet Apple's specific criteria, such as being a member of the Apple Developer Program for two continuous years or more and having an app with more than one million first installs on iOS in the EU in the prior year, and commit to ongoing requirements, such as publishing transparent data collection policies. Apps distributed in this way must meet Apple's notarization requirements like all other iOS apps and can only be installed from a web domain registered in App Store Connect.

Authorized developers will gain access to APIs to facilitate app distribution from the web, integration with system functionality, back up and restore, and more. Web distribution will become available following a software update later in the spring – allowing app downloads directly from a website for the first time on iOS.

The latest changes are part of Apple's Digital Markets Act (DMA) compliance plan and only apply within the European Union.

Article Link: Apple Announces Ability to Download iPhone Apps From Websites in EU
 
Last edited:

truthsteve

macrumors 6502a
Nov 3, 2023
855
2,521
sounds like a massive fail for the user experience

"hey you want our app?"

"yeah but I don't see it on the App Store"

"nah you gotta go to the website and download because we want more money"

"terrible"

"oh and type it correctly or else you might go to a scam site"

this is so stupid
 

User 6502

macrumors 65816
Mar 6, 2014
1,084
4,007
sounds like a massive fail for the user experience

"hey you want our app?"

"yeah but I don't see it on the App Store"

"nah you gotta go to the website and download because we want more money"

"terrible"

"oh and type it correctly or else you might go to a scam site"

this is so stupid
It has worked like that on Mac since forever and it has been just fine.
 

brofkand

macrumors 65816
Jun 11, 2006
1,352
3,450
sounds like a massive fail for the user experience

"hey you want our app?"

"yeah but I don't see it on the App Store"

"nah you gotta go to the website and download because we want more money"

"terrible"

"oh and type it correctly or else you might go to a scam site"

this is so stupid

Very few apps will be distributed like this because app developers know very few customers will be willing to jump through hoops. Let's be honest - most customers won't install an app from the app store to begin with unless they really want the app. But choice is good wouldn't you agree?
 

mvwoensel

macrumors member
Jan 23, 2024
49
552
Nice try, but "being a member of the Apple Developer Program for two continuous years or more and having an app with more than one million first installs on iOS in the EU in the prior year" isn't going to be accepted by the European Commission. These requirements still block new or small developers from exercising their rights under the DMA.
 
Last edited:

TimFL1

macrumors 68000
Jul 6, 2017
1,654
2,008
Germany
The writing was on the wall for these changes anyways. The proposed changes from February (that rolled out now) did not comply with the DMA, so we knew they‘d sooner or later add them (sideloading outside of App Stores and their ridiculous design guides for how to link out to external payment methods being canned for the EU).
 

nortonandreev

macrumors 68030
Jan 11, 2016
2,597
3,785
Europe
Nice try, but "being a member of the Apple Developer Program for two continuous years or more and having an app with more than one million first installs on iOS in the EU in the prior year" isn't going to be accepted by the European Commission. These requirements still block small or new developers from exercising their rights under the DMA.
Yeah, sounds good on paper, but the restrictions make it basically useless.
 

Ael_MR

macrumors member
Oct 6, 2018
59
264
sounds like a massive fail for the user experience

"hey you want our app?"

"yeah but I don't see it on the App Store"

"nah you gotta go to the website and download because we want more money"

"terrible"

"oh and type it correctly or else you might go to a scam site"

this is so stupid
People will downvote you but the reality for most users is anything that isn't nearly automatic will cause most people to freeze and not take the extra step to complete. I see this day in and out for 1000's of users for the most simplest of tasks. Anyone posting here does not understand the success of the app store is in this simplicity.
 

vakarpochui

Suspended
Mar 8, 2024
100
79
Nice try, but "being a member of the Apple Developer Program for two continuous years or more and having an app with more than one million first installs on iOS in the EU in the prior year" isn't going to be accepted by the European Commission. These requirements still block small or new developers from exercising their rights under the DMA.
Nobody cares about DMA. I’m not going to accept this joke when every scammer starts putting their Trojan horses on websites to download just because of DMA and “fairness”.
 
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