Apple Announces App Store Changes, Including Expanded Pricing Up to $10,000

[MacRumors]

Apple today announced it is providing developers with an additional 700 price points for App Store apps, allowing apps to be priced as low as 29 cents, or as high as $10,000. Developers who want to price their app above $1,000 must submit a request to Apple to help prevent meaninglessly expensive apps from being released on the App Store.

In total, developers will have the ability to select from 900 price points, with the 100 highest price points available upon request only. The new price points will increase incrementally, including every 10 cents up to $10, every 50 cents between $10 and $50, and so forth. Rounded price endings will also be available (such as $0.90 or $1.00), along with prices that begin with two repeating digits (such as ₩110,000 in South Korea.)

In August 2021, Apple promised that it would expand the number of App Store price points as part of a $100 million settlement with developers.

Apple is also making it easier for developers to manage foreign exchange rate changes by allowing them to choose their preferred storefront as the basis for automatically generating prices across the App Store's other 174 storefronts and 44 currencies. For example, Apple says a Japanese game developer who receives most of their business from Japanese customers can set a price for the Japan storefront, and have their prices outside of the country automatically update as foreign exchange and tax rates change around the world. Developers will still be able to define prices per storefront if they desire.

Apple says the new price points and foreign exchange rate management option will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in "spring 2023."

Apple periodically updates prices in certain App Store regions based on changes in foreign exchange rates and taxes. Starting in 2023, the company says developers with paid apps and in-app purchases will be able to set local territory pricing, which will not be impacted by these automatic price adjustments from that point onwards.

Article Link: Apple Announces App Store Changes, Including Expanded Pricing Up to $10,000

 

[SwiftArtery]

I wonder what legitimate reasons there would be to price an app that is publicly available on the App Store at $1,000 USD, let alone 10x that.

 

[ghostface147]

What’s going to cost $10,000?

 

[salz4life]

I want to see a $10,000 app just for the lulz!

 

[mrfunnypenguin]

They should reduce the pricing of the Developer membership.

 

[now i see it]

$10,000 seems reasonable

 

[icanhazmac]

Odd that there are fixed price points to begin with, price apps at whatever you want. That being said approval for over $1000 makes sense to cut down on fraud.

 

[Breaking Good]

Anyone know what the most expensive app is on the app store currently?

 

[TheYayAreaLiving 🎗️]

$10,000 for an app. Wow! This must be reserved for iPhone 15 Ultra.

Update: How does it look?

Credit: Twitter @BasicAppleGuy

 

[mthomas184]

$10,000 will prob be the BMW app since they wanna nickel and dime everyone with their new subscriptions for things like heated seats etc.

 

[Spaceboi Scaphandre]

Cool. Now give me alternative app stores and sideloading.

I wonder what legitimate reasons there would be to price an app that is publicly available on the App Store at $1,000 USD, let alone 10x that.

Before TeamViewer got rid of perpetual licenses they costed $1000. Perpetual licenses for enterprise software are expensive since they want to discourage ownership and get passive income every month.

 

[contacos]

What’s going to cost $10,000?

A pack of Diamonds to unlock the latest Balmain* collection in the Kim Kardashian game or something like that. *Limited time only

 

[TheYayAreaLiving 🎗️]

Who remembers this app? Good times 🕰️

 

[antiprotest]

Submitting a request to charge $10,000 for my app OnlyScams.

 

[mthomas184]

Anyone know what the most expensive app is on the app store currently?

Cyber Tuner, currently $999 with IAP's

 

[mthomas184]

Who remembers this app?

View attachment 2124374

Thats what it was! I couldn't remember the name of that app for the life of me!

 

[till]

Something must have come up in their internal discussions, but I can't begin to imagine the use case of an app that costs north of $1k, where the developer would be willing to pay Apple 30%.

Maybe just terrible, exploitative "games".

 

[BootsWalking]

Fixed price points, needing approval to charge above a certain amount, not allowing alternate, non-Apple distribution to bypass these requirements. Nothing to see here DOJ.

 

[antiprotest]

You could buy a used car or make a down payment on a piece of land or jumpstart your kid's college fund. But nah, let's buy an app.

 

[DavidLeblond]

Can't wait to get $10,000 worth of in-game currency for the game I waste time on in lieu of working. I'll never lose another level!

 

[TheYayAreaLiving 🎗️]

What’s going to cost $10,000?

A lunch date with Tim Cook?

*disclaimer* Free lunch is not included.

 

[yellow8]

My apps won't cost $10,000, rest assured!

 

[jimothyGator]

Ooh, we need a new version of the I Am Rich app.

 

[purplerainpurplerain]

I want to see a $10,000 app just for the lulz!

Maya, Softimage, etc used to cost that much 20-25 years ago. Inflation adjusted that would be close to 20K today.

 

[jimothyGator]

Who remembers this app? Good times 🕰️

View attachment 2124379

Beat me to it! It's also interesting to see how the iPhone OS/iOS UI has evolved.