Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

Apple Announces Chinese New Year Event Featuring Free Beats Solo3 Headphones With Mac or iPhone Purchase

MacRumors

macrumors bot
Original poster
Apr 12, 2001
50,983
12,512



Apple today announced an upcoming one-day sale in celebration of Chinese New Year, where the company will provide free Beats Solo3 Wireless On-Ear Headphones in red to all customers who purchase a select Mac or iPhone in various countries around the world.

The sale will kick off on January 6 at 8:00 a.m. local time and will be available in China, Hong Kong, Singapore, and Taiwan. A Chinese New Year announcement is available in Malaysia, but the country is not included in the free headphone offer.


To get the free Beats headphones, customers in eligible countries will need to purchase an iMac, MacBook, MacBook Pro, MacBook Air, or Mac Pro, but the late 2016 MacBook Pro with a Touch Bar is excluded from the sale. Eligible iPhones include the iPhone 7, iPhone 7 Plus, iPhone 6s, and iPhone 6s Plus.

Apple's sale announcement is accompanied by a New Year's gift guide featuring a range of New Year's-themed products in red and gold, including a lion dance LionBot kit, a limited edition DJI Phantom 4 drone, and a Chinese New Year iPhone 7 case from Tech21.


Last year, Apple celebrated Chinese New Year by introducing two exclusive Apple Watch Sport models featuring (PRODUCT)RED Sport Bands.

Article Link: Apple Announces Chinese New Year Event Featuring Free Beats Solo3 Headphones With Mac or iPhone Purchase
 

Quu

macrumors 68040
Apr 2, 2007
3,021
5,061
Seems weird to me that they only do this for these select Asian countries. What about America their home turf? Nothing special at all? - We did just celebrate Christmas and our own new year.

EDIT: You can stop quoting me guys, I get it ^.^
 
Last edited:
Comment

Dwalls90

Contributor
Feb 5, 2009
5,001
2,932
Seems weird to me that they only do this for these select Asian countries. What about America their home turf? Nothing special at all? - We did just celebrate Christmas and our own new year.

It's clearly a strategic move to bolster iPhone presence in Asia, where Apple has faced tougher competition.

Apple already strongly dominates profits and has a healthy chunk of marketshare in North America.
 
Comment

Dwalls90

Contributor
Feb 5, 2009
5,001
2,932
Why is the tbMBP excluded from the offer? Shouldn't the people dropping the most $$ be included in the offer?

Because I think Apple is trying to clear out older Mac inventory (e.g. Macs that haven't been updated in about a year or much longer) to make way for the overdue new Macs.
 
Comment

iMcLovin

macrumors 68000
Feb 11, 2009
1,963
898
I'm not from asia, not that it matters. Allready have beats bluetooth headphones. Never gonna buy it again. Laggy bluetooth, bad quality, glued ear puffs that goes apart after 1.5 year of gentle usage, and sound isnt all that good. Only thing above normal on those headphones are price. And, currently no macs are tempting either since they are all massively overpriced and outdated,... so time for apple to make some better products than start making discounts if they want to grow their market share. Even my iphone 7 upgrade from 6s was a pointless investment, IMO
 
Comment

solipsism

macrumors 6502a
Jan 13, 2008
511
296
Why is the tbMBP excluded from the offer? Shouldn't the people dropping the most $$ be included in the offer?

There are lots of reasons, and all of them are financial. As Dwalls90 states, they are clearing out old inventory. To move these seasoned products not only means that they won't have them taking up warehouse space being unsold, but have also made plenty of profit. The same can't be said for the products with the Touch Bar which is a huge investment that will take time to pay off. While Apple did raise the price because of the increased cost, it doesn't mean that these new MacBook Pros are just raping customers with a higher profit margin despite what many posters here want to believe. Finally, those new Macs are already outstripping demand so to offer a sale to push future sales will just cause even more delays worldwide, which could have a net negative effect on their revenue, profits, marketshare, and/or mindshare.

tl;dr: No need to discount a product that's already selling faster than you can make them.
 
Comment

Glassed Silver

macrumors 68020
Mar 10, 2007
2,096
2,561
Kassel, Germany
These sales have been a tradition for Apple in Asia for a while now and are merely an adaption to national traditions.

If you want this tradition to come to the West there needs to be the needed cultural exchange.

We didn't get Black Friday and Cyber Monday in Europe by mere chance, it's because we are culturally rather close to the US whilst the bonds to Asia are still mostly "exotic".

I assume Apple wouldn't mind bringing a sale-booster to the US and elsewhere, but they can't just yell "Happy New Year!" when nobody gets it.

I mean they could, but there needs to be SOME basis for this.

One way to gently introduce it could be to offer this sale in cities with big Chinese communities and even China Towns at first and then let it spread.

Glassed Silver:ios
 
Comment

nick42983

macrumors 6502
May 18, 2009
440
344
California
Seems weird to me that they only do this for these select Asian countries. What about America their home turf? Nothing special at all? - We did just celebrate Christmas and our own new year.

Red is more popular in Asia. They're getting rid of excess stock.
 
Comment

okboy

macrumors regular
Oct 9, 2010
243
452
Seems weird to me that they only do this for these select Asian countries. What about America their home turf? Nothing special at all? - We did just celebrate Christmas and our own new year.

They had Black Friday specials in the West, as well as free shipping over the holidays. Entitled much?
 
Comment

rob.james.arias

macrumors regular
Apr 20, 2015
247
296
Seems weird to me that they only do this for these select Asian countries. What about America their home turf? Nothing special at all? - We did just celebrate Christmas and our own new year.

In 12 months I have purchased a rMB, two iPad pros, an apple watch, an iPhone 7, and 7+. Not one single promotion like this. Oh well, I am not gonna get worked up, however this would have been nice...
 
Last edited:
Comment

jonnysods

macrumors 604
Sep 20, 2006
6,720
3,590
There & Back Again
Seems weird to me that they only do this for these select Asian countries. What about America their home turf? Nothing special at all? - We did just celebrate Christmas and our own new year.

They've already secured the American market, this is to grease the wheels in China and get that bigger marketshare. Sure beats the heck out of releasing new products.
 
Comment

twocents

macrumors 6502
Mar 31, 2016
301
1,592
California, USA
Don't wanna come off as a troll, but they couldn't pay me to wear those ugly, generically designed headphones that look like a blown up kid's set. Would much rather be wearing my AirPods, but still got till February for them to ship!
 
Comment

Gudi

macrumors 68030
May 3, 2013
2,731
1,385
Berlin, Berlin
Seems weird to me that they only do this for these select Asian countries. What about America their home turf? Nothing special at all? - We did just celebrate Christmas and our own new year.
America is probably the only country in the world where Beats is a brand for which people pay good money. Everywhere else they're good enough as a free gift for purchasing a real Apple device. Actually I wouldn't want them for free, I want a cheaper MacBook Pro instead. Thanks!
 
  • Like
Reactions: mkeeley
Comment

iansumuk

macrumors newbie
Mar 4, 2015
12
18



Apple today announced an upcoming one-day sale in celebration of Chinese New Year, where the company will provide free Beats Solo3 Wireless On-Ear Headphones in red to all customers who purchase a select Mac or iPhone in various countries around the world.

The sale will kick off on January 6 at 8:00 a.m. local time and will be available in China, Hong Kong, Singapore, and Taiwan. A Chinese New Year announcement is available in Malaysia, but the country is not included in the free headphone offer.


To get the free Beats headphones, customers in eligible countries will need to purchase an iMac, MacBook, MacBook Pro, MacBook Air, or Mac Pro, but the late 2016 MacBook Pro with a Touch Bar is excluded from the sale. Eligible iPhones include the iPhone 7, iPhone 7 Plus, iPhone 6s, and iPhone 6s Plus.

Apple's sale announcement is accompanied by a New Year's gift guide featuring a range of New Year's-themed products in red and gold, including a lion dance LionBot kit, a limited edition DJI Phantom 4 drone, and a Chinese New Year iPhone 7 case from Tech21.


Last year, Apple celebrated Chinese New Year by introducing two exclusive Apple Watch Sport models featuring (PRODUCT)RED Sport Bands.

Article Link: Apple Announces Chinese New Year Event Featuring Free Beats Solo3 Headphones With Mac or iPhone Purchase
[doublepost=1483405898][/doublepost]It's a good deal but here in China they're not doing enough to compete with Huawei. Having just purchased the Mate Pro 9 (I'm in Southern China) and loving all the things it can do that an iPhone can't, I don't see they're ever going to compete. WeChat is the important app in China, everyone uses it, Apple need to focus on that. My phone lets me run two copies of WeChat and split the screen so I can see each copy at once - which means two people can stay in touch on one phone. Or I can run two different apps. It's well made too, and costs less. It's got twin Leica lenses and pictures I've taken at night are 100% clear compared to the iPhone 7 poor results (the missus has the iPhone 7). It's acting as a universal TV remote too, learning from other remotes. The battery life is very good. I can't see how Apple will persuade Chinese people to pay more to do less, they can't play the quality card as Huawei has that card too. Anyway, I came to China 3 years ago, everyone seemed to have iPhone, 2 years ago a few less iPhones, and now - iPhone is getting harder to spot. In this area of China, people like to buy Chinese product, it seems Huawei is winning here. I'm in Nanning.
 
  • Like
Reactions: big-ted
Comment

businezguy

macrumors 6502
Jun 23, 2003
389
455
Seems weird to me that they only do this for these select Asian countries. What about America their home turf? Nothing special at all? - We did just celebrate Christmas and our own new year.

EDIT: You can stop quoting me guys, I get it ^.^

Bro, it sucks all those people quoting you.
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.