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Didn't the AW1 originally start at $450? Now it's down to $369 for the latest AW2. This is proof that no one is buying these things. Apple flop.
Looks like the Edition must not have sold either since they don't appear to have updated it unless I'm missing something.
 
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Even the original Apple Watch had an OLED display. I'm guessing that's a big part of the reason it doesn't leave the display on all the time: as mom always says, "you keep [using] that [watch] face, it'll get stuck like that!"

Mom was right ;)

That's why other watches have always-on faces that use thinner lines than the active face, and the OS subtly moves the face around by a few pixels every few minutes.
 
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Meh, I'll wait for the Watch 3, nothing worth caring about in this upgrade.

So Apple Watch detractors said it needed more battery life, speed, water resistance and GPS.

Apple added exactly that.

Now what's the excuse now?

If there's "nothing worth caring about this upgrade", then you should have bought the OG.
 
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I'm also surprised the display wasn't larger, reducing the bezels and giving the watch more area for information display. Looks like equivalent diameter round watches still have the edge for at least another year.
 
Didn't the AW1 originally start at $450? Now it's down to $369 for the latest AW2. This is proof that no one is buying these things. Apple flop.
Apple comes out with a watch, everybody cries, "too expensive!" Apple lowers the price, "proof it's a flop!" Was there any scenario deemed worthy of a positive response?

And no, the original AW started at $349 for 38mm, $399 for 42mm. The price drop to $369 happened some time ago.
 
I'm interested but battery life hasn't been mentioned yet -- which seems odd.

Indeed yes, Given we have seen how much larger the battery is, in that pre release teardown a few days ago, I was waiting for the new info on the new larger battery, but he said nothing whatsoever.

Oddly, he did not even say "Even with all these new features, it still has the same great battery life"

Which in itself is strange.

Logically, is the battery life was better, he would of said so, as a extra selling point.
If the battery life was the same (despite the new features) then again that's something to be proud of.

So kinda makes you wonder, what would be the reason to say nothing at all?
One could suggest there is/was only 1 reason to say nothing.
 
i'm updating! gps and water proof is great. no need to use iphone when running anymore - a great relief! and now i will go iphone plus. because apple watch takes care of most micro-activities :)
 
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Thinking out loud here is I had blogged about this but don't allow comments.

I received my SS SB 42MM Link Apple Watch May 21st, 2015. I paid $1099 + $99 for AppleCare. I'm looking on sold listings on eBay and lowest is $420, highest is $570. Did I really lose 50% of the watch value after 14 months of ownership?

This is completely unlike any other Apple Product I've ever owned. I generally lose 25% of the value in 1 year, 35% in 2 years, 40% in 3 years like my 3 year old iMac that I bought for $2500 selling for $1600.

I usually only lose $200 on iPhones when I upgrade once a year.

I was going to upgrade to the series 2 SS SB Link bracelet but I'm not spending $500 a year to have the latest and greatest Apple Watch.
 



Apple today announced the second generation Apple Watch, which it's calling "Series 2," confirming a handful of previously rumored features on the wearable device. Series 2 is swimproof and water resistant up to 50 meters, so users can "wear their watch with confidence in the water." The company also confirmed that Series 2 has built-in GPS so users can get more accurate pace and distance readouts during running workouts.

Apple's announcement was focused on the fitness features of Apple Watch Series 2, particularly attempting to craft intelligent and user-friendly swimming workouts on the wearable device. The new algorithims it has developed are for pool and open water swimming sessions, with Series 2 able to "count laps, track average lap pace and auto-detect stroke type to accurately measure active calorie burn."

apple-watch-series-2--800x471.jpg
Thanks to the built-in GPS, Apple Watch Series 2 can record precise distance, pace, and speed readouts during outdoor runs and bike rides, all without needing to take an iPhone along during the workout. The connected iPhone Activity app will allow users to delve into even more detailed information about their workout session after they're finished.

With a dual-core processor and all-new second-generation S2 chip, Apple Watch Series 2 is up to 50 percent faster than the first generation. A new GPU also improves the device's overall graphics performance, allowing for a display that's 2x brighter (ranked at 1,000 nits) than the first Apple Watch, so it's easier to read in bright sunlight.


In addition to aluminum and stainless steel models, the company is introducing a new ceramic Apple Watch Edition in Series 2, which has a pearl-like, smooth white color. Apple briefly touched upon a new set of Hermès bands, as well, including versions of Single Tour, Double Tour, Cuff, and Double Buckle Cuff.

Although specific casing prices and band collections have yet to be divulged, the company did confirm that Apple Watch Series 2 will start at $369, and the ceramic Apple Watch Edition will start at $1249, with pre-orders taking place on September 9 and an official launch on September 16. Apple Watch Hermès starts at $1149, and Apple Watch Nike+ starts at $369, but ships in October.

apple-watch-series-2-2-800x395.jpg

Beginning Friday, September 16, Apple Watch Series 2 will be available in: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK and the US.

As a side note, the company is also now calling generation one "Series 1," and will have models starting at $269, with a processor upgrade to put it on the level of Series 2. The same order and launch dates of September 9 and September 16 apply for Series 1.

Article Link: Apple Announces Swimproof 'Apple Watch Series 2' With Built-In GPS and New Ceramic Edition
 
I'm also surprised the display wasn't larger, reducing the bezels and giving the watch more area for information display. Looks like equivalent diameter round watches still have the edge for at least another year.

I will agree.
I thought exactly the same. The nastiest thing about the whole look of the product is the MASSIVE (in percentage terms) of the black bezel.
Without a doubt this NEEDS to be made smaller, unlike a phone or tablet, you don't hold onto the screen, so there is no need for it to be that big.

We can only hope as models move on and perhaps new screen tech, the bezel with shrink down to almost nothing.
 
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Finally a sports watch. Now we need waterproof wireless ear buds/plugs
 
Is the Space Black Stainless Steel on the series 2 have DLC? I have had my DLC coated watch since they were available and its scratch resistance is crazy. Even accidentally rubbing up against a brick wall doesn't seem to do anything. My wife's Stainless Steel is covered in scratches.
 
Nice Watch updates, we're definitely in for two new ones, probably just sport editions again (especially now with the sport rose gold for the wife). The water resistance is _huge_ for us (we're in/around water all the time, pool/surf/boat ... our weekend hot tub parties ...)
 
Thinking out loud here is I had blogged about this but don't allow comments.

I received my SS SB 42MM Link Apple Watch May 21st, 2015. I paid $1099 + $99 for AppleCare. I'm looking on sold listings on eBay and lowest is $420, highest is $570. Did I really lose 50% of the watch value after 14 months of ownership?

This is completely unlike any other Apple Product I've ever owned. I generally lose 25% of the value in 1 year, 35% in 2 years, 40% in 3 years like my 3 year old iMac that I bought for $2500 selling for $1600.

I usually only lose $200 on iPhones when I upgrade once a year.

I was going to upgrade to the series 2 SS SB Link bracelet but I'm not spending $500 a year to have the latest and greatest Apple Watch.

I don't see any reason to pay for another link bracelet. Buy the Series 2 with sport band, put the sport band on your original watch, and sell it. Of course it will sell for less than if you included the link bracelet, but I'd think you'd come out way ahead ... I could see the band lasting through several watch upgrade cycles.
 
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