Apple Announces Video Creation iOS App 'Clips'

[MacRumors]

Among announcements of a new 9.7-inch iPad and red iPhone 7, Apple today has unveiled a new first-party video creation app called "Clips." According to the company, with Clips users will be able to "create expressive videos" with ease on both an iPhone and iPad.

The app lets users combine videos, images, and music into one seamless video that can then be shared through iMessages, and on other social media platforms like Facebook and Instagram.

Users will be able to create animated captions called "Live Titles" using only their voice, and apply effects including comic book filters, speech bubbles, shapes and full-screen animated posters.

"Clips gives iPhone and iPad users a new way to express themselves through video, and it's incredibly easy to use," said Susan Prescott, Apple's vice president of Apps Product Marketing. "The effects, filters and amazing new Live Titles we've designed for Clips let anyone make great-looking, easily sharable videos with just a few taps."

Users can record content directly within Clips, or add in video and photos from the Photo Album. Clips isn't out just yet, but users will be able to get their hands on Apple's new app beginning this April on iOS devices running iOS 10.3.

Last summer, it was rumored that Apple was working on a new video-sharing social network app which would include shooting, editing, and uploading videos "in less than one minute." With today's reveal of Clips, it appears that Apple decided to nix the social network side of that app and focus instead on tools to fuel user creativity that can be shared elsewhere.

Article Link: Apple Announces Video Creation iOS App 'Clips'

 

[jmh600cbr]

joining in with the crowd i see

 

[dumastudetto]

Apps by Apple are a huge reason why you should own iOS devices versus the competition. Clips looks delightful and I'm sure it will be very popular with consumers.

 

[ouimetnick]

joining in with the crowd i see

"Why lead when you can follow"
-Tim Cook

 

[macduke]

Finally. Screw the iPad Pro, iMac, and all the other things I'm waiting to buy. This is what I've been waiting for! /s

 

[tigres]

Announcing before it's baked.
Sounds about right.

 

[GigabitEthernet]

AKA Photo Booth for iOS.

Is this what Apple spends their time doing now? How about some real innovation eh Tim?

 

[kissmo]

How is this different than iMovie?
It seems like a stripped version of it. Or they will cancel iMovie in the future?
That interface looks very lame in the screenshot.

 

[andy.ringwood]

AKA Photo Booth for iOS.

Is this what Apple spends their time doing now? How about some real innovation eh Tim?

You expect innovation at every announcement. Jeez. Give it time. Just wait until iPhone 8. It'll be innovation in abundance. That'll shut you up.

 

[alexcanton]

Has Apple forgotten what they are?

 

[rudychidiac]

I thought they'll implement this into FaceTime...

 

[LeonardXW]

what will happen to iMovie? Lol. What happen to Apple strategy

 

[DoctorDoctor]

Finally. Screw the iPad Pro, iMac, and all the other things I'm waiting to buy. This is what I've been waiting for! /s

Because software guys create hardware ? You do realize there are other divisions inside Apple right ?

 

[Clarky!]

So this is where life is heading, small sample videos of every day junk.

 

[Michaelgtrusa]

I think this is a good idea.

 

[jasonklee]

Puzzling. Average users don't care about what a device can do for their lives, especially communication-based tasks. Every day I overhear people on the train bemoaning the lack of Macs—these two girls were ridiculing the iMac's 5400 rpm drives.

 

[imronburgundy]

Apps by Apple are a huge reason why you should own iOS devices versus the competition. Clips looks delightful and I'm sure it will be very popular with consumers.

/s you dropped this

 

[iLoveDeveloping]

How is this different than iMovie?
It seems like a stripped version of it. Or they will cancel iMovie in the future?
That interface looks very lame in the screenshot.

And iMovie is so much better? It's so terrible, plus every time I add a movie into iMovie the app size goes up, iMovie on iPhone is now 1.3GBs what the actual hell??? I have to delete it every so often just to get my space back. iMovie sucks! So glad Apple is releasing sometime simple and clean...

 

[AppleFan91]

Apps by Apple are a huge reason why you should own iOS devices versus the competition. Clips looks delightful and I'm sure it will be very popular with consumers.

Hey Tim, any chance you could release the Product Red iPhone with a black front as well? Thanks!

 

[StevenPG]

This will launch at Apples April event that will show off their "Pro" line of products. iPad Pro. iPhone Pro. Updated MacBook Pros.

 

[Carlanga]

Meh following again I see.

 

[MR-LIZARD]

An interesting feature not mentioned in the article is that Clips will use facial recognition to make suggestions on who to send the video to.

www.apple.com/clips/


The app seems a nice simple way to smarten up videos in iOS.

 

[Bathplug]

Does it encourage more **** vertical videos?

 

[FSMBP]

AKA Photo Booth for iOS.

Is this what Apple spends their time doing now? How about some real innovation eh Tim?

Photo Booth has been on iOS for years (on iPad 2 and above).

 

[twinlight]

An interesting feature not mentioned in the article is that Clips will use facial recognition to make suggestions on who to send the video to.

www.apple.com/clips/


The app seems a nice simple way to smarten up videos in iOS.

Some of these features sounds really nice. To bad it will be copied by Instagram next week.