I've been reading your posts for a long time now and I do appreciate your endearing levels of enthusiasm for Apple products, since this place can get too negative at times. But I am starting to wonder if you're Tim Cook.

I can't remember seeing you be critical of an Apple release, ever.
I can see this being a very useful app for social media. I have no criticism of the app itself and will probably use it for my own amusement. I'm thrilled any time Apple gets down to releasing new software of any kind. Anything is better than news of another new reality show from them.
The problem is that social media grows more clogged and onerous with each update, according to friends who are still using it. I left all of that crap behind several months ago. At some point I'm hoping the powers that be will streamline all of this stuff so it's not so obnoxious.
iMessage has gotten some kitschy add-ons in the past year. I wonder how popular they are. Fortunately iMessage still looks decently streamlined for regular texting and we have choices about how we want our messages to come across.