The prizes were awarded to phone models 7 up, or the current Apple line up.
Apple used the filename, which included the contestant name and phone model number, to exclude older phones from participating.
How can ten entries fail to include winners from at least any one of iPhone models 6, 5, 4?
Complete marketing exercise for Apple who had a tough end to 2018.
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It’s a little curious that Apple never explained what the license fee is. You’d agree.
You do realize that the cameras on the new phones blow away the older phone cameras, right? As one of the reviewers noted, you simply could not have taken that shot of the raccoon as presented on some older phones—on my old 6 it simply wouldn't have exposed well enough to be a decent shot. Not to mention you can do RAW corrections on newer hardware and not the old stuff, and it outputs in a nicer image format than JPEG by default. They've featured billboards with photos shot on old hardware before, but it's not hard to believe that they were drawn towards images from better cameras for this contest—especially since the difference would be magnified on large screens and without a lot of compression like we usually see a lot of images these days.