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Absolutely see and respect your comments; But there no need to cancel it so I disagree on the last point entirely.

Should we cancel gambling, adult content, firearms, food or even products because they offend you?

No. Society is about diversity and choice.

Cancelling something because it offends a minority is cancerous to society, tolerance and learning.
I’m all about diversity and choice. But you’re never going to convince me that destroying art is good because people have a choice to do that. I have no issue with gambling or anything else in your list that I personally find objectionable. Destruction of beautiful artwork is bad and everyone should find it bad. Objectively bad.
 
Again, I’m not outraged or offended. And yes, that’s exactly what Apple did. Unintentionally, but it is what they did. Talking about “faux outrage” is the actual trollish thing people should avoid IMO.
No Apple did not do that, the faux outrage crowd created that narrative and you and others seem to have validated it. People need to grow up and not give in to the foolishness.
 
No Apple did not do that, the faux outrage crowd created that narrative and you and others seem to have validated it. People need to grow up and not give in to the foolishness.

Your contention is that Apple intended to alienate the target market for the device? Seems like a weird conclusion to reach if that is in fact what you’re saying.

Besides, your repetition of the false “faux outrage” smear gives your game away.
 
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I actually thought Hugh Grant cashing a paycheck to play an Oompa-Loompa (knocking Michael Caine's shark bounty into second place) was the destruction of the human experience so it shows how much I know.
Speaking of Hug Grant, I just watched Jerry Seinfeld’s Unfrosted on Netflix—silly movie but had a few laughs—and I thought Hugh Grant kind of stole the show. He was hilarious. Usually he plays more or less the same character, but in this one he was very different. I almost didn’t think it was him because of that and because I haven’t seen him in anything in ages. Anyway, I was impressed.
 
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Your contention is that Apple intended to alienate the target market for the device? Seems like a weird conclusion to reach if that is in fact what you’re saying.

Besides, your repetition of the false “faux outrage” smear gives your game away.
No, and I see you like to make up your own false narratives for the faux outrage to go with the trolling, or have comprehension issues.
 
No, and I see you like to make up your own false narratives for the faux outrage to go with the trolling, or have comprehension issues.

Opposite. I asked you a question based on what you wrote. You, on the other hand, continue to make direct and false claims about me in order, as far as I can tell, to deflect into lame partisan rhetoric. Since you’re clearly not interested in forthright conversation about the actual topic I’d say this dumb exchange is over.
 
It is unfortunate that someone had the poor taste to cause some wanton destruction of historical artefacts - because that is what it was. High value historical objects.

I do not care whether they want to show it or not. I care that they made it. It made me sad.

EDIT: Just saw the reply above mine - my dislike for this ad is by no means manufactured. It is a terrible ad that shows Apple as destructive. It is distasteful and shows a contempt for the history of computing.
 
Offense isn’t the issue.
But making the discussion about "offense" gives the keyboard warriors a way to avoid the bigger issues which those criticizing the commercial raise.

The tech-bro community has strongly tended towards narcissism (see: Elon Musk) and a great deal of isolation.

As such they don't show much if any concern about dehumanization.

The assertion (as in by Apple) that a smartphone/tablet is a replacement for real artists plays into an anti-human urge that lay deep inside the cubicles in modern corporations.
 
They could’ve played this ad in reverse and it would’ve been 100x more effective. From a thin device springs creativity eternal.

What people take issue with is how AI is destroying creatives around the world, and how this seems to embody that sense of anxiety we all share about it.
 
Wow, this is where we are now.
Political correctness has a use, to a point, but this is just ridiculous.
Apple don't care though and it shows in this comment in the original article;
Apple left the Crush video on its YouTube channel, but the ad won't be running on television.
Nuclear grade marketing department.
 
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See, here's my issue. The majority of the people in this thread are kicking up a massive fuss over something they don't understand. If you don't understand why some people found this advertisement in poor taste, that's fine - just accept that some others did, or perhaps try to understand why some creatives found it difficult to watch. Don't just shout at us that we're wrong.

There are a lot of things I have difficulty understanding, because it doesn't chime with my personal experience - why some people have difficulty with the gender they were born into, why some people enjoy throwing themselves out of airplanes (with a parachute!), why some people like marmite. That's fine - I accept that there are many different types of people, that there are some things that I don't need to understand. That doesn't prevent me from accepting, supporting and yes even celebrating those differences. The majority of people here are not trying to empathise or even understand where some of us are coming from, and that's the problem.

Apple pulling the ad doesn't mean they agree with those of us who didn't like it - it just means they recognise that continuing to run it would be a bad commercial decision. Sure, I would have preferred that they hadn't ever thought it might be ok to run in the first place, because it shows that a lot of the people in Apple don't have the same sentiments that I thought they did, but that's no longer what this thread is about.

This thread has turned into a whole lot of angry people typing "you're wrong for caring about something I don't care about". No, you're wrong for not accepting people have differing outlooks.
 
Apple makes an ad literally crushing art and creativity, and even our creative unique minds. People are offended and rightfully so. Who would buy an iPad after that? More precisely, does Apple realize they just took a dump on millions/billions of potential customers? Does Apple believe AI (artificial intelligence) can replace real and natural intelligence? One thing is certain: Apple saying sorry for their insensitivity and greed won't work anymore.
 
I like how people claim on here that no one was offended or outraged when it only takes a simple 5 second search online to prove that wrong. 🤣

And do your know why people are offended and outraged? Do you realize what Apple has done?
 
like a form of art, this ad is. viewers are mad for silliest reason
Are they though?

The narrative of big tech ruthlessly trawling the entire Internet for every piece artwork/text/image/sound known to man with no regard to artists, writers, musicians, etc., for the sole purpose of copying and replacing them all with apps and plugins is very real and has been a hot button issue for at least a year or so.

It's solely on Apple for being out of touch with public opinion and making a mockery out of art and craftsmanship just to sell its latest product.

The elite taking the tools out of the hands of the artists and replacing them with software is a valid reason to get "mad".

And if Apple can't take the heat for masterfully turning these fears into a one minute ad then maybe it should stick to its usual bland script of just showcasing its latest "best ever" consumer electronics products instead of trying to be artists themselves.

And it doesn't matter if they pull the ad or not, as Apple's public relations won't change anything about what Apple's true intentions are.

You can't backtrack when you hit a nerve this big, something relating to much more than just Apple. The cat isn't going into the bag again.
 
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