Indeed! Their skill in capturing the details of destruction is evident. They vividly depicted trumpets bending, pianos being crushed, guitars and old arcade games splintering, mannequins and toys with their eyes popping out under the pressure of a gigantic hydraulic press.
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Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV
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Apple’s decision to pull the ad isn't about yielding to a mob; it's about responsibly responding to feedback. Insisting that Apple ignore criticism and continue running a controversial ad doesn't make sense. Being outraged by the ad’s withdrawal is itself a form of sensitivity.
What's concerning is that they initially failed to see the ad's issues, which suggests a lack of taste at the executive level. Once it was clear the ad was in poor taste, they acknowledged this and acted accordingly. The initial oversight is troubling for a company that has carefully cultivated its image and is known for its marketing prowess. It represents a significant misstep as they take pride in avoiding such errors.
This I agree with. It’s an odd mistake. And not a small one.
LOL YEAH cause thats the type of feedback they need to be focusing on.
Not their crappy OS that keeps getting worse at each release and their changelogs which make no sense, and not the fact that they keep removing useful features that people need. Not the keyboard that won't work decently until you disable auto correct and spend half your time correcting spelling mistakes yourself because their hypocrisy with swear words and their stubborness with not implementing a decent vocabulary or system that actually learns from your own corrections keep making the UX a nightmare.
Yeah, that's exactly the feedback they need to listen to. People going boohoo over an ad.
No I don't think it was intentional, which is why I said you can't buy this kind of publicity. New iPads come out, it tops tech blogs like MacRumors and TechCrunch and Wallstreet Journal technology section. But the "outcry" over the ad gives the iPads mainstream coverage. The iPad being a threat to the sum total of human creativity and endeavour is hardly a slight at the capabilities of the iPad. The flow on of positive attention over the "outcry" far outweighs the negative parts about it.
It's not just nostalgia but about some things being better. Old does not always mean better but many times it does. I'd rather play these old arcade games because they are better and more fun to play than the majority of current era's games, as much as I (and many others) believe the original Star Wars are better. Listen to music of the past is better and I am not alone. I'd rather listen to Mozart or Miles Davis instead of a boring AI composition and I would definitely prefer to hear a real trumpet or at least have a proper hifi system instead of an iPad with AirPods. And while I find it practical to quick-read academic papers in PDF on the tablet, for something longer, literature, etc, I'd rather have a book. Maybe one day technology will truly be better, right now it feels like overhyped vapourware.
Tablets can be nice complementary tools and iPads are good tablets. They can not replace everything. The ad is annoying but the agenda behind it is dangerous. As if the younger generations were not already victims of fake trends and fashion.
As for the publicity due to negativity, I don't see any. iPad is not a product that needs introduction and tablets are a commodity. The ad does not make them look cooler and any negativity doesn't make them look revolutionary and groundbreaking to teenagers and won't break any social norms. It feels stupid rather naive and stupid than provocative. The people that needed, wanted, or intended to buy one the same people will do so, as much as people used to buy walkmans or AA batteries every while.
Tablets can be nice complementary tools and iPads are good tablets. They can not replace everything. The ad is annoying but the agenda behind it is dangerous. As if the younger generations were not already victims of fake trends and fashion.
As for the publicity due to negativity, I don't see any. iPad is not a product that needs introduction and tablets are a commodity. The ad does not make them look cooler and any negativity doesn't make them look revolutionary and groundbreaking to teenagers and won't break any social norms. It feels stupid rather naive and stupid than provocative. The people that needed, wanted, or intended to buy one the same people will do so, as much as people used to buy walkmans or AA batteries every while.
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The focus and objective of the "new" machine learning research and development (i.e. Neural Networks + Big Data + Cloud) is not about training or tuning the model according to the end-users but train=brainwash the users so that they can accept recommendations averaged from popularity/majority opinions as true and optimal.
The "ultra advanced" Google Assistant on Android Auto keeps getting confused with my non-native English accent and keeps playing stupid songs liked by many people instead of the ones I am asking for.
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I totally agree with you. We have become too busy being offended and complaining elsewhere instead of working on ourselves and getti Rid of the things we deem unnecessary.
Using the word ‘apology’ in this article title was the wrong move, it brought out the stereo typical ‘our society is too easily offended’ argument. I dont think that’s what this is all actually about, although I agree that we all are too easily offended. I think this was all actually just about a stupid ad that apple was dumb to make. As a maxed out M2 iPad owner I just wish Apple would make a better OS.
When Apple acknowledged the mistake and retracted the ad, the correction itself was met with a wave of outrage. Critics of the decision labeled those who had initially voiced concerns as overly sensitive, thus igniting a secondary cycle of backlash. Instead of fostering closure or enabling constructive dialogue, this reaction tends to overshadow the original issue, deepening divisions and overshadowing any potential learning opportunities.
This recurring pattern reveals a the dynamic: those who frequently decry "outrage" are themselves caught in a cycle of outrage about the outrage. Often, this reaction is so intense that it prevents them from listening, learning, or engaging in meaningful thought, choosing instead to lash out against what they perceive as "the haters." This not only stifles productive discourse but also blocks the path to understanding and resolving underlying issues.
Cancel culture due to fake outrages, well summarized. If you’d just have the courage to take your money where your mouth is instead of acting like victims of a corporation that somehow needs to cater to your agenda specifically.
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Depending on the market.
If you looked at my full quote, I said:
I never understood why people think market share is more valuable than profitability. Unless you can create lockin, chasing marketshare is a losing game since it usually results less profit, if any. Now, a startegy of capturing market share in a highly profitable segment is another story; one that doesn't involve churning out ever cheaper products to keep your market share in teh face of competition.
My point was some poster seem to think if there is a market Apple should chase it; but some markets simply aren't worth it. 990's Apple was churning out a confusing array of products and trying things such as software licensing to gain market share. As you point out, it wasn't working. Perhaps Job's biggest move was realizing Apple was a software, not hardware company and using that to carve out positions in highly profitable market segments.
true, but you do that in the markets that are valuable, not any and all. Marketshare does not solve profitability problems, and often acerbates them.
Sure, as with any company.
I, too, found that ad slightly disturbing... the idea itself wasn't bad, but very poorly executed... The idea was obviously pressing all that stuff into a small device... makes sense so far, but what it showed was primarily (unnecessary) destruction. Destruction or waste of objects that (especially various creative) people hold dear... Whoever is responsible for that ad IMHO should be removed from any leading position in a marketing department as that person clearly has little to no idea of how things are likely perceived by the target audience, which is an essential skill for that position...
Doing that in first place would have sent a completely different message...
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I don't, but it's about the feeling I got. It felt painful.
Perhaps the ad should have used a shrinking ray, instead of a hydraulic press, to show that all those means of creativity were replicated inside an iPad. Even if the instruments, cameras, etc. disappeared into a singularity, it wouldn't feel like they were wantonly destroyed.
Of course projects were cancelled under Steve Jobs. Successful, innovate, and industry-changing products were also released
The same is not true for Apple today. That’s why people keep saying Apple is running off Steve Jobs’ inertia
That’s why I brought it up as a similarity between 90s Apple and today’s Apple
Watch/AirPods changed the industry actually and were very innovative + successful.
Don't wonder as it'll lead to you asking questions, then a debate will ensue. And as per your signature ...
“Never argue with an idiot. They will drag you down to their level and beat you with experience.” ― Mark Twain
Right?!
LMAO my thoughts exactly. Poor Mr hair his vanity spray won't allow a lick of hair to sit every so neatly lol.
LOL that will not happen under Apple's watch - we already see the beginnings of that before this ad began.
I'm in full agreement with you all. The ad complainers and evne the apology is just ridiculous. I didn't even SEE nor HEAR of 1 complainer before this thread even began so how did Apple even hear about them and their complaints?
Wait until w eall see a mass production Apple Vision Pro become the standard; do you think anyone whom uses it goes outside? Eeeesh.
oh yeah, I did forget that one. So that’s one big success. Not super great but it’s something I guess