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Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV

I am not a musician. But I know the difference between digital and analog sound. And why it is important to have a high bitrate, to improve the quality of sound.
Can a digital sound be as nuanced as an instrument played by a really skilled artist? Perhaps. But then why are some musicians world renowned, while many aren't? So yeah. I found the ad tasteless, but I was not offended. Even if I chose that option in the poll.

If the ad had shown how the iPad Pro can be used to create music. With instruments, music, art, etc emerging from the iPad as holographic images. Then I would have had a very different lasting impression of the event.

Let Loose... not Crush 🤷‍♂️
 
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DEMinSoCAL said:
You two clearly have reading comprehension issues. I responded to someone who claimed people were feeling depressed, worthless and powerless, which anyone would tell you is more than just a negative emotion. Feelings of depression and worthlessness are serious issues, do you not agree? The ad wasn't that bad. If a normally mentally healthy person suddenly is depressed and has feelings of worthlessness after watching the ad, then yes, some help is suggested.

I might also point out that many people thought there was nothing wrong with the ad, probably more so than those who became depressed and felt worthless. Apple was wrong to cave in my opinion. Just another sign of the minority controlling the narrative.
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No I would not agree that these are more than negative emotions. Those literally are negative emotions. Without any indication those emotions were sustained or debilitating you're absolutely way off base diagnosing mental illness. Sometimes people watch something that makes them sad. Just deal with it, Apple messed up. If you don't believe me, take their word for it.
 
truthsteve said:
so you agree that people *are* offended and outraged.

many people on this forum are blasting one side because they thought certain people were strawmanning the argument.

now I bet they're just going to move the goal post to exclude X.
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As someone who moved the goalposts to include X, how does that make you feel?
 
DEMinSoCAL said:
You two clearly have reading comprehension issues. I responded to someone who claimed people were feeling depressed, worthless and powerless, which anyone would tell you is more than just a negative emotion. Feelings of depression and worthlessness are serious issues, do you not agree? The ad wasn't that bad. If a normally mentally healthy person suddenly is depressed and has feelings of worthlessness after watching the ad, then yes, some help is suggested.

I might also point out that many people thought there was nothing wrong with the ad, probably more so than those who became depressed and felt worthless. Apple was wrong to cave in my opinion. Just another sign of the minority controlling the narrative.
Click to expand...

Your statement about the minority comes without data. Which is ironic because the statement was made in an attempt by you to control the narrative. You have found truth in your lie.
 
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turbineseaplane said:
If they use shareholder sentiment as the primary guiding concern, they will turn back into the company Apple was when it almost died..

Which I do actually worry about

Feels like we are heading there ... and well down that road already
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Have you looked at Apple lately? They’re already in the process of doing that
- Declining software quality
- Confusing, bloated lineup
- Focus on profit over market share and user satisfaction
- Decisions aimed at making more money rather than user-focused benefits
- Refusal to compete with themselves, instead using old technology to reduce prices and differentiate more expensive options, which holds products back compared to competitors (Black and White Mac Classics as the low end until 1993 -> 8GB/256GB Macs)
- Steadfast reliance on iterating upon past hits, seemingly no vision for innovation
- Products that stick around for too long and/or are left without updates for years at a time (System 7 from 1991-1997 -> Aging Macs left not updated for years at a time, even after M1)
- Occasional big swings that don’t work out and aren’t improved so they wither (Mac TV, OpenDoc -> Touch Bar, Mac Pro, Vision)
- Massive behind-the-scenes failures that are canceled with no results (Copland -> Apple Car)
 
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grover5 said:
As someone who moved the goalposts to include X, how does that make you feel?
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Wrong. the goal post was "no one is offended/outraged" with zero qualifications to where. that goal post was moved to "no one on MacRumors is offended/outraged".

And your point is moot considering I already saw one person on here who literally said that they're offended, so even with their goalpost being moved, my point still stands.
 
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I recognize the plagiarized giant press as part of my own writing. 2015 rise of robots at the end of Terminator.
 
Other than feeling bad/mad about the money spent, if I saw my iPad being crushed like that I wouldn't shed a tear. I have had more happy memories with my Knipex plier than with it.
 
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maxoakland said:
Have you looked at Apple lately? They’re already in the process of doing that
- Declining software quality
Click to expand...

Forstall era had plenty of screwups.

maxoakland said:
- Confusing, bloated lineup
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Responding to user feedback (Ex: iPhone mini). I agree, clearly Apple should be ignoring user feedback from here on out as it is distracting. Cut out different size iPhones and just have 1 iPhone for example.

maxoakland said:
- Focus on profit over market share and user satisfaction
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over marketshare? no they're clearly focused on marketshare.

maxoakland said:
- Decisions aimed at making more money rather than user-focused benefits
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You mean like still providing 5-8+ years of software updates? Providing M4 instead of just reusing M3 for the new iPad Pro?
maxoakland said:
which holds products back compared to competitors (Black and White Mac Classics as the low end until 1993 -> 8GB/256GB Macs)
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What? Really I have no idea what you're saying here.

maxoakland said:
- Steadfast reliance on iterating upon past hits, seemingly no vision for innovation
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Watch, AirPods, AirTags

maxoakland said:
- Products that stick around for too long and/or are left without updates for years at a time (System 7 from 1991-1997 -> Aging Macs left not updated for years at a time, even after M1)
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I'm sure shifting to in house chips for clearly much better UX had nothing to do with it.

maxoakland said:
- Occasional big swings that don’t work out and aren’t improved so they wither (Mac TV, OpenDoc -> Touch Bar, Mac Pro, Vision)
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Remember MobileMe? G4 cube? 20th anniversary Mac?

maxoakland said:
- Massive behind-the-scenes failures that are canceled with no results (Copland -> Apple Car)
Click to expand...


Efforts to build a car started with Steve https://www.bloomberg.com/news/arti...jobs-considered-building-an-apple-car-in-2008
 
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maxoakland said:
Have you looked at Apple lately? They’re already in the process of doing that
- Declining software quality
- Confusing, bloated lineup
- Focus on profit over market share and user satisfaction
- Decisions aimed at making more money rather than user-focused benefits
- Refusal to compete with themselves, instead using old technology to reduce prices and differentiate more expensive options, which holds products back compared to competitors (Black and White Mac Classics as the low end until 1993 -> 8GB/256GB Macs)
- Steadfast reliance on iterating upon past hits, seemingly no vision for innovation
- Products that stick around for too long and/or are left without updates for years at a time (System 7 from 1991-1997 -> Aging Macs left not updated for years at a time, even after M1)
- Occasional big swings that don’t work out and aren’t improved so they wither (Mac TV, OpenDoc -> Touch Bar, Mac Pro, Vision)
- Massive behind-the-scenes failures that are canceled with no results (Copland -> Apple Car)
Click to expand...
Some of the accusations plain don't make sense.

1) Is anyone here actually preferring that Apple focus on profitless market share like what countless other Android competitors have done? It's a weird stance to want Apple to ape a strategy that clearly isn't working, and which hasn't really worked for anybody.

2) I have made my stand clear on why I feel 8gb ram suffices for the majority of Apple's user base. Let me know if you would like me to repeat it.

3) Apple's whole recipe for success is predicated on relentless iteration on past hits. You take a winning product category like the iPhone or Apple Watch, then improve on it year after year after year. The people who criticise this move clearly don't understand business in general, and they don't understand Apple.

4) 1 cancelled project (the Apple Car) and the sky is apparently falling at Apple. Countless cancelled projects at Google and Microsoft and it's met with a shrug of indifference.

I call double standards here.
 
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Abazigal said:
1) Is anyone here actually preferring that Apple focus on profitless market share like what countless other Android competitors have done? It's a weird stance to want Apple to ape a strategy that clearly isn't working, and which hasn't really worked for anybody.
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I never understood why people think market share is more valuable than profitability. Unless you can create lockin, chasing marketshare is a losing game since it usually results less profit, if any. Now, a startegy of capturing market share in a highly profitable segment is another story; one that doesn't involve churning out ever cheaper products to keep your market share in teh face of competition.

Abazigal said:
4) 1 cancelled project (the Apple Car) and the sky is apparently falling at Apple.
Click to expand...

Considering Apple spent less than 1% of its total profits, let alone revenue, over the 10 year period, cancelling it had no material impact on Apple's financials. Even without the car coming to market Apple probably developed tech that can be repurposed or adapted to other products, or licensed to other companies. Having a better knowledge of what it takes to build a car and integrate companents could be useful to expanding CarPlay's capabilites, for example.

It's not like the 10 billion simply disappeared; but like you said, "(some people) clearly don't understand business"

Abazigal said:
Countless cancelled projects at Google and Microsoft and it's met with a shrug of indifference.
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They never really became a lifestyle company for many people, they simply sell stuff.
 
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Hope the Apple stock continue to fall so Tim would resign or being fired.
I am so tired of him.
 
Apple could have done exactly the same Ad by nicely moving(not crushing) a pile of instruments or whatever were displayed in Ad and show easily replaced with new iPad. This way, the dramatic scene of crushing created uproar vs moving away sends the right message to audience.
 
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truthsteve said:
Efforts to build a car started with Steve https://www.bloomberg.com/news/arti...jobs-considered-building-an-apple-car-in-2008
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That’s the problem. The problem is not that they tried the car project, it’s that it was a long, expensive failure that lead to nothing and was canceled suddenly because Apple decided they had been wasting resources on it instead of investing that energy into AI

Which is another issue: they’re hopping on the latest tech trend in a desperate way I’ve never seen Apple do. Like they have no guiding vision

Another problem with the car project is it seems to have taken resources and management focus away from their existing products, along with the abysmal Vision which needed a lot more development time. So their real products like the Mac have been suffering with declining software quality. The only bright spot remains hardware, which has its own early-90s similarities with price gouging

The failure of management, the inability to juggle all their projects is the problem and it reminds me of Apple’s incompetence in the early-mid 90s

Is it that bad yet? No way, but we’re seeing warning signs that something needs to change or it could get there
 
jlc1978 said:
I never understood why people think market share is more valuable than profitability
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I don’t think it’s more important but it’s very important

Declining market share in the 90s is what almost killed Apple. They were very profitable… until they weren’t. Because their declining market share basically locked them out of the computer industry and that made it harder to gain customers

I’m not sure why you don’t get that

Profitability is obviously important but a company needs to balance that out and not focus so much on profit that they make their products inaccessible or unappealing because then people will look elsewhere and when you use your own operating systems, that makes it harder to get people to switch to you

Is it a problem for Apple now? No, but it could become a problem
 
I wasn't offended by the ad. I just thought it was in bad taste. Apple should be apologizing to the musical instruments.

I wonder what people's reactions would be if, instead of creative tools, it was tablets from competitors that were being crushed.
 
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