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was canceled suddenly because Apple decided they had been wasting resources on it instead of investing that energy into AI

which could have easily happened with Steve Jobs at the helm. you're talking as if this outcome is specifically a Tim Cook problem when Steve Jobs could have been even more stubborn and continued the project only to cancel much later.

a car project is naturally a long process and you won't know when to stop until it get too big. see: all the EV efforts happening today.
 
People are just upset that Apple was pointing out the truth in this ad like it or not. None of those things are necessary anymore as a device as tiny as an iPad gets more and more processing power. Add in AI and everything that was crushed can be replaced. For example, why have a big old expensive piano when the power of iPad and AI can make it sound even better with much less skill involved in playing it. Apple is pointing out that it’s time to trash these antiquated things because the iPad can replace them and do a better job.

I played a trumpet in high school. It took me a long time to get halfway decent at it and it took a lot of blowing air to play. Now you can do the same just by touching the screen of an iPad. Everyone wants progress until it happens and then they want to go back to the old way.

I understand nostalgia because I have a vinyl record collection, I enjoy it, but with modern tech it's really a pointless hobby.
 
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The only soon-to-become-obsolete thing I noticed in this ad was the iPad.

Some call it technological evolution and progress, I call it a regression. Apple has a business to run and profit to be made, it is easier for them if they can manage to transform generations of people into mindless consumers. I will do my part to educate whomever I can about resisting over-consumerism and about benefiting from classical education. Why ? Just because.
 
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People are just upset that Apple was pointing out the truth in this ad like it or not. None of those things are necessary anymore as a device as tiny as an iPad gets more and more processing power. Add in AI and everything that was crushed can be replaced. For example, why have a big old expensive piano when the power of iPad and AI can make it sound even better with much less skill involved in playing it. Apple is pointing out that it’s time to trash these antiquated things because the iPad can replace them and do a better job.

I played a trumpet in high school. It took me a long time to get halfway decent at it and it took a lot of blowing air to play. Now you can do the same just by touching the screen of an iPad. Everyone wants progress until it happens and then they want to go back to the old way.

I understand nostalgia because I have a vinyl record collection, I enjoy it, but with modern tech it's really a pointless hobby.
Without wishing to cast aspersions on your trumpet playing, may I venture that there is a significant difference between a high-school trumpeter and a professional? And, no, the iPad doesn't give you the control that you can have over even a crappy upright piano, let alone a Steinway model D, Bosendorfer Imperial or Fazioli F308...
 
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Without wishing to cast aspersions on your trumpet playing, may I venture that there is a significant difference between a high-school trumpeter and a professional? And, no, the iPad doesn't give you the control that you can have over even a crappy upright piano, let alone a Steinway model D, Bosendorfer Imperial or Fazioli F308...
Possibly today, but think about the processing power and the ability of AI in say 10 years... 20 years? It's hard to imagine what will be left for humans to even do especially when it comes to the arts.
 
Possibly today, but think about the processing power and the ability of AI in say 10 years... 20 years? It's hard to imagine what will be left for humans to even do especially when it comes to the arts.
So let's imagine for a second that the iPad or some other computer manages in the future to replicate the literally infinite soundscape of a violin etc. It'll still need to be programmed, or told what to do through a controller. And at that point, the complexity of the controller will be such that I would question the value of using it over the original. The only possible gain I can see is greater accessibility in terms of cost.
 
Kind of harsh, but I can see why. If someone did that to all my stuff, smashing them into an iPad Pro, I'd be really furious and upset! Plus, I remember with this Honeycomb and Tang MP3 player sweepstakes commercial...
When it aired during the premiere of the Rugrats "All Growed Up!" pilot special, it happened to be my younger brother's 11th birthday that day, and so as part of the excitement he went and imitated this commercial shortly after it aired by breaking a few of my records! (And believe me, vinyl records are pretty hard to break, compared to this commercial and in other media.) I was so mad and upset at him I couldn't enjoy the rest of the special. (At least he didn't break my record player, either!)
At least I got an amusing YTP out of it, though. (Edited on Final Cut Pro using my M1 MacBook Air, of course!)
 
I think if the instruments (in particular) had stayed in one piece as they were squashed into an iPad, which was then itself pressed into a thinner shape, this advert concept would've worked much better.

I'm not buying one though because £££ rather than an advert lol
 
So let's imagine for a second that the iPad or some other computer manages in the future to replicate the literally infinite soundscape of a violin etc. It'll still need to be programmed, or told what to do through a controller. And at that point, the complexity of the controller will be such that I would question the value of using it over the original. The only possible gain I can see is greater accessibility in terms of cost.
All I’m saying is that we haven’t even scratched the surface on AI and considering how powerful processors have become in the past 20 years imagine the next 20 years. In the United States, there is a classic country music singer named Randy Travis. He had a stroke many years ago and can no longer sing. They just released a new song from him a few days ago called “Where That Came From.” The only problem is it’s not him. He hasn’t been able to sing for the past 10 years since his stroke. It’s all AI. I would challenge anyone to listen to his old human sang songs and the new AI one and try to tell the difference. It’s almost scary how well it emulates him. If you can copy a human voice that well today it won’t be hard to do so with every musical instrument.

I see that you’re a music teacher and as a teacher myself I value what you do. I believe the arts including music are very important for human worth and expression. However AI is definitely here and as it improves it’ll likely have computational power way beyond what humans can deliver. Sure people have to program it, but as the code build upon itself many times over it’ll become so powerful we as humans just can’t compete. Unless people just flatly refuse artificially made art it’s going to happen. As I said before, Apple is just pointing out the hard truth in this ad. Nobody has to like it especially talented musicians as yourself, but it is what it is.
 
So let's imagine for a second that the iPad or some other computer manages in the future to replicate the literally infinite soundscape of a violin etc. It'll still need to be programmed, or told what to do through a controller. And at that point, the complexity of the controller will be such that I would question the value of using it over the original. The only possible gain I can see is greater accessibility in terms of cost.
https://www.embertone.com/instruments/joshuabellviolin.php

We've been able to replicate the sound of violins in recordings for a century and through digital orchestral libraries for years. These simulations are often good enough for TV show soundtracks etc. Joshua Bell even developed a series of arpeggios and legatos that can be "played" digitally, and with proper programming sounds superficially convincing. Despite this, people still play live instruments and attend concerts to experience real performances. Commercial music transitioned to synthesizers long ago because they sound sufficient, and most listeners can't discern the difference.

The concerns about AI in music follow the same pattern—while it's a familiar worry, it's somewhat exaggerated given our history with musical technology.
 
Does this that in the future we'll be getting dressed up and going downtown to a concert hall to listen to iPads instead of real instruments?

ipad-orchestra.jpg
 
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Why apologize? What's happening to our world? It seems like nowadays, someone can get offended by just about anything, even a simple commercial.
Are you an artist or a creative who makes a living with art? If not, then I suggest you don’t tell us what we should or shouldn’t be offended by.
 
I wonder why folks are being so sensitive about this? I got it, I play instruments, I wasn't offended.

probably from creatives who's livlihood come from their artistic/musical skills.
Seeing an ad that highlight's the fact that your entire life's work could eventually be replaced with a 99c app probably is a bit uncomfortable for some people. Not that banning the ad changes that fact; they probably just don't like the reminder.
 
While I didn't feel anything negative about the ad, telling everyone (or younger generations) are "snowflakes" and "offended by everything" is a stretch and IMO kind of ironic as well. Some people felt discomfort and voiced it online.

I don't think people are becoming "more sensitive"; social media just made it easier for everyone to share their opinion on anything. From my personal (and very subjective) experience, this backlash started in Japan. Most of the people I talked to who didn't like the ad where above 30.

I think that if you get offended because someone voiced their subjective opinion...that speaks a lot a about you too.
 
It looks more like someone’s 1984 fan art project got the green light by idiots. its a creepy ad with head crushing and eye popping. Brutalist architecture destroying art, instruments, and everything with color? Yea no..
 
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I wasn't offended by the ad. I just thought it was in bad taste. Apple should be apologizing to the musical instruments.

I wonder what people's reactions would be if, instead of creative tools, it was tablets from competitors that were being crushed.
I'd be unmoved if a truckload of old tablets got crushed live, on-air. Tech is inherently disposable. No one really bonds with their tablet.

Someone's guitar, piano or trumpet on the other hand... Those get passed down from generation to generation.
 
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The complaints are free advertising for the new iPads. Can't buy this kind of publicity.
Totally inaccurate and naive. It suggests that Apple intentionally provoked backlash for publicity; such a strategy would be highly uncharacteristic for a brand that values its reputation. Moreover, Apple certainly has the means to buy all kinds of publicity…. What they can't afford is to tarnish their brand image. Despite the old adage that "all publicity is good publicity," for a company as prominent as Apple, negative attention is genuinely detrimental. Bad publicity is just that—bad.
 
Are you an artist or a creative who makes a living with art? If not, then I suggest you don’t tell us what we should or shouldn’t be offended by.

Apple's commercial is created by artists. Most, if not, all artists would agree that they wouldn't be cancelled by their own art.
 
I think that if you get offended because someone voiced their subjective opinion...that speaks a lot a about you too.

There will always be people voicing their opinion about being offended by XYZ. It's just sad that we're in a world where the climate forces companies to apologize as a preventative measure.
 
Apple should just release a new version where they play it in reverse.
- all that creativity growing from the flat device.

done, fixed it.
 
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