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Apple Appoints Deirdre O'Brien to New 'Vice President of People' Role

What this represents is the trend in organizations to turn HR into a strategic part of the organization.

Most companies have a head of HR, but they are not a "C" level kind of person, just someone to make sure they hire, fire, and pay people properly and legally.

The best companies realize that people are at the heart of their competitiveness and appoint someone to be an executive at the strategy table whose role is to make strategic decisions from a people perspective.

That's what this is.
 
rtomyj said:
Diversity - cool

Making up **** to fit a quota - not cool

I'm not one to know things about Apple - The Business Side, but this doesn't sound real.

Yo Apple, make me Vice President of Air. I'll make sure the campus' air quality is on par. I require 100K salary and stock though
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Microsoft has a similar role with a similar title, and after 30 years with the company it seems she’s earned it. If you’re unaware of these things in the tech industry then that’s on you, and that kind of snark will ensure you’ll likely never get these kinds of roles.
 
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Tim keeps elevating Ops people he's known for a long time. At least this is less bizarre than Jeff Williams leading Watch development. I don't know if it's good or bad, but it's certainly a flavor of nepotism.
 
Apple should focus less on politics and ******** liberalism, and focus more on products... not what gender, colour or sexual orientation people should be "allowed to express". I feel like this is another case here of more of the same political undertone. Seems like everything is these days
 
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Deirdre sounds like a name that was popular pre 1930. A name that you're <great> granny would be called.
 
This sounds like a made up title lol we got a "Director Operation of Excellence" at my company now and it makes my eyes roll. Giving it an english name doesnt make it any cooler haha in short it means "hes gonna look into who to kick out next"
 
Chupa Chupa said:
"Vice President of People"? Sounds like a position were a Mao suit is dress code.
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Yeah, I'm not keen on that title. I know what Apple is trying to get at, but I don't think that's the best title for it. I'm not sure what would be. I think the problem is the perception that employees are a corporate resource that has to be managed (thus the widely used "Office of Human Resources"). Employees are the reason a company functions (or doesn't), not a soulless part of the corporate machinery. I think that's what Apple intends. But that title needs a bit more tweaking....
 
jasnw said:
How about a Vice President for Computers?? Computers - remember those??
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You mean like the computers they announced at WWDC?
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Nunyabinez said:
What this represents is the trend in organizations to turn HR into a strategic part of the organization.

Most companies have a head of HR, but they are not a "C" level kind of person, just someone to make sure they hire, fire, and pay people properly and legally.

The best companies realize that people are at the heart of their competitiveness and appoint someone to be an executive at the strategy table whose role is to make strategic decisions from a people perspective.

That's what this is.
Click to expand...
She wasn’t made an SVP and as far as we know she’s not an executive officer of the company. Cook just moved Denise Young Smith into some bogus diversity & inclusion role and needed to backfill HR. Companies these days all come up with different names for HR functions, where I work it’s called Human Capital.
 
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