Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I was going to say the same thing, its all bull what they did. In any case, Hey will fail, most folks aint spending $99 per year for an email app. Hey will next appear in macrumors with the following news title and summary "Hey Mail app shuts down and asset purchased out of bankruptcy. Hey is the app that made a fuss in 2020 about avoiding Apple's 30% app store fee."

Actually, Hey is developed by the folks behind the very successful Basecamp app/platform, so Hey might go away at some point, but not in the way you describe.
 
The Imbox: It’s not a typo
Everyone hates their bloated inbox, so HEY has a focused Imbox instead. Your Imbox is where important, immediate emails go from people or services you care about. No random receipts, no “I rarely read these” newsletters, and no special offers crowding out the stuff you really care about.

Yes I know it's not a typo. Still sounds ridiculous though.
 
Phil has long since outlived his usefulness. Unfortunately his lieutenants are all loyalists, so even his departure probably wouldn't change anything at this point.

And to squelch Apple's song and dance a few years ago, Phil Schiller has owned 100% of app store policy and app review since its inception.
 
I’ve been using HEY for several days and I just don’t understand why everybody thinks it’s so amazing.

All of this drama about their App Store rejection has totally obscured the conversation about the value versus other paid options.

It’s an incredibly simplistic take on email that really is not going to be useful for a ton of people that are normally in the demographic of paying email customers/users.

It seems specifically geared towards people that perhaps are prominent or popular and just have an unbelievable massive firehose of email coming in every single day and Hey is built around helping triage that.

If that doesn’t fit your description I think you’re gonna notice a lot of missing features.

I’ve just been completely mesmerized by all these people online tripping over themselves to try to get an invite. It is not that revolutionary folks… Calm down…

Brian Chen had a very good balanced take
 
Last edited:
Just so it's clear, the version approved by Apple this morning was not the version with the new features, it was the bugfix version they rejected that started this whole debacle. Hey turned around and submitted the new version with the free trial period today but it hasn't been approved yet.
 
  • Like
Reactions: its93rc
Phil has long since outlived his usefulness. Unfortunately his lieutenants are all loyalists, so even his departure probably wouldn't change anything at this point.

And to squelch Apple's song and dance a few years ago, Phil Schiller has owned 100% of app store policy and app review since its inception.

And the App Store has been a huge failure, I guess?
 
  • Haha
Reactions: usagora
Apple does spend capital maintaining the store and conducting app reviews for which they should be paid.
Why is it the third party developers' responsibility to foot the bill for the App Store? You can only access the App Store by spending a premium on an Apple device and Apple is selling those devices based on the work these third-party developers have done ("there's an app for that" campaign for one).
 
Just so it's clear, the version approved by Apple this morning was not the version with the new features, it was the bugfix version they rejected that started this whole debacle. Hey turned around and submitted the new version with the free trial period today but it hasn't been approved yet.
Wait...so they approved the version they said last week wasn’t following the rules and wouldn’t be approved?
 
Shame. I thought they will finally finish this 30% cut wining. Apple created platform, tools, upgrades, security, verification process, easy and secure payment solutions. Every developer knows the rules before starts writing an app or inventing a service. I wonder why Best Buy is not sued by Samsung or LG for putting markup on the prices...? It's insane....everyone wants everything and for free. How this guy justifies paying a subscription for an email ??? and can't understand the cut for providing all tools to create, maintain and sell his product ???????
 
  • Disagree
Reactions: Mailia
If you read Fried's announcement on their site closely for the timeline (not a dig, it's not clearly stated) that yes, it was the previous version that was approved.
 
I think it should be 100% at Apples discretion to approve and reject whatever they want for any reason.
it’s their platform. They built it. That’s my opinion on the legal matter.

Morally, I think it’s good that developers speak up. 30% is a huge cut. Would be fair to take a little bit less. But that should be done voluntarily not forced.
I know, google charges a 30% cut. HUGE!
 
It's hard to believe we're still in a time where people assume their workflow is everyone's workflow.

We will always be in that time.

Wait...so they approved the version they said last week wasn’t following the rules and wouldn’t be approved?
Apparently, but only with a promise that there would be a new version that adds the free account. Apple’s done that in the past, too. They’ve let me by with that sort of warning a couple times - standard procedure for them.
 
  • Like
Reactions: CarlJ
Wait...so they approved the version they said last week wasn’t following the rules and wouldn’t be approved?
The App Store rules don't really matter since Apple doesn't enforce them properly and Apple will absolutely say anything to justify its actions. The whole "you download the app and it doesn't work" and "business apps are separate from consumer apps" are not actual App Store rules even though Apple has been floating them around.
 
Can you imagine the scrambling and email threads internally at Apple? More need to speak out so they realize because they are the 800 pound gorilla in the room they can just push anyone around. It’s amazing how near bankrupt 20 years ago company’s forget their past and where they are coming from.
Yah I know Google charges 30% for google play store tax. incredible, right?
 
I think it should be 100% at Apples discretion to approve and reject whatever they want for any reason.
it’s their platform. They built it. That’s my opinion on the legal matter.

Morally, I think it’s good that developers speak up. 30% is a huge cut. Would be fair to take a little bit less. But that should be done voluntarily not forced.

There are certain laws in place that prevent companies from discriminating against people and customers for *any* reason.
 
There are certain laws in place that prevent companies from discriminating against people and customers for *any* reason.

What laws are those? I mean, sure, there are certain protected classes of people you can’t discriminate against, but I’d be real interested to see what laws you are talking about.
 
I agree. I use Gmail and iCloud for email. I don't need to spend $99 a year. I am sure, this will disappear at some point :)

Gmail and iCloud, follow classic email, which has been going on for what... 30 or 40yrs? I saw the implementation they brought up and I like it, even though I wish they had a month-to-month option. The changes they brought forward were pretty significant, and with google spying on everything you send on gmail and the clunkyness of iCloud email I think this new way of sorting it is new and refreshing.

My biggest concern with the platform is that at this moment and time, they do not support custom domains, and their "team" strategy cost is not defined. I would change my business email to this format, if I knew the price but its a gamble.

I am still on the fence if I'm going to try it for the next year myself, but after navigating my email through the thousand email junk I receive in gmail myself I am very tempted to go for it.
 
So, on June 18th when Phil Shiller said that Apple would not change it’s decision on “Hey” - was that just “chin music”?
you read the article? Basecamp added a feature to comply with rules. Honestly, I don't know what all this whining is about 1) google charges the same "tax", 2) Companies with subscriptions (e.g. Spotify) allow sign up off App Store and customers sign up for free from google play or App Store.
 
Yah I know Google charges 30% for google play store tax. incredible, right?
The difference being that Google doesn't force you to distribute your application through the Play Store and Google doesn't force you to use their payment system for subscriptions.

You can take out an Android phone, download the Apple Music app from the Google Play Store, open it up and subscribe to Apple Music without an in-app purchase. Google will not see a cent from your subscription. I don't think Apple even has to pay a yearly fee to Google to keep using the Play Store.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.