You can thank Google's Android for this. Android has Apple p*ssing their pants scared.
Ya right. Honestly, I don't think apple cares all that much about android. There have always been several manufactures and several mobile phone OS. Android is a great OS for people who want to build a mobile phone and aren't Apple. Anyone that wants to make a phone can use the Android OS, so why not? Android is getting all the mix and match hardware venders making phones, and Android has come a long way. It's a great OS for a lot of things. It's better than Motrola's proprietary junk I had used for sooo many years.
So really, think about it, who cares. Other vendors will exist, and they're all leaning towards an android solution because it's better than starting from scratch with their own proprietary OS or buying Palm for a few cool billion.
Apple has entered the smart phone business, basically establishing a successful app store for mobile apps, creating a viable tablet market which had always floundered, has the iPod touches going out there like mad. Apple is very successful in the smart phone, tablet, and mobile device markets. Android and Apple can both exist and everyone wins....
Once apple is out of the AT&T exclusive contract we'll really see what is real. Until then, it's hard to say what people really want. People really want a phone on their favorite carrier, not just on AT&T. And other vendors (like motrola) want to sell phones. If Apple wins majority of the smartphone business, that means that ALL the other vendors have failed to capitalize. So I don't see it as "apple vs android". I see it as Apple vs Motrola, HTC, Samsung, Sony Ericsson, LG, HP and Blackberry.
All those companies want to make money and have marketing budgets to sell their phones. Not everyone cares for a smart phone. Not everyone wants an iPhone. Some people buy things because it fits in their hand a specific way, and just want to make calls.... so Motrola or samsung should have something for them. Sure, it might run android, and might have the android marketplace on the phone... but they might never check that out at all.