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Ahead of when the company is expected to reveal an updated iPad mini featuring an iPad Air-inspired redesign, Apple is out asking some existing iPad mini customers about whether the iPad mini's screen size is too big, too small, or whether it's "just right."

ipad-mini-5-apple-pencil.jpg

Apple often sends out surveys to customers. While they aren't always entirely indicative of the company's plans, it offers a glimpse into what Apple's teams are trying to gauge regarding customer's wants and needs. The latest survey, initially reported by ITHome, is an apparent attempt by the Cupertino tech-giant to understand the iPad mini's customers' base and demographic ahead of a significant redesign.

The first question Apple pitches in the survey is, "What do you think of the size of the iPad mini 4's display? Is it too small, just right, or too big?" The options include the display is "too small," "a little bit too small," "just the right size," "a bit too large," and "too large."

As the new iPad mini is expected to be just weeks away from launch, it is unlikely that the responses from the surveys will influence the iPad's screen size as it has already been finalized. However, Apple could use the responses from the survey for marketing purposes.

One of the most credible reports for the upcoming 6th-generation iPad mini indicate that it could feature a screen size upwards of 8.5 to 9-inches. Anywhere around that ballpark would place the new iPad on the lower end of the iPad spectrum, as the current smallest iPad after the iPad mini 5 is the baseline iPad with a 10.2-inch display.

Apple also interestingly asks customers to specify which activities they do on their iPad mini in portrait and landscape orientation. Specifically, Apple asks customers to specify whether they use landscape or portrait orientation to take notes, view photos and videos, and listen to music.

Bloomberg's reliable Mark Gurman has previously stated that the upcoming iPad mini will feature a redesign inspired by the iPad Air. Like the iPad Pro, the iPad Air features no Home Button, making it easier to use the iPad in whichever orientation users prefer due to the gesture-based navigation system, rather than having to find the Home Button physically.

The two remaining questions Apple asks are more generic, asking customers to state alongside their iPad mini, what other devices they own such as laptops, other tablets, smartphones, smartwatches, and so on. Finally, Apple asks customers to single out what accessories they use with their current iPad mini. Apple lists the following accessories for customers to choose from:
  • Power adapters/chargers (not included in the box)
  • Charging base
  • Stylus
  • Wireless keyboard
  • Headphones or earphones
  • External speaker
  • Screen protector
  • Protective cover or case made by Apple or a third-party (seperate choices)
  • iPad cover or case with a built-in keyboard and trackpad made by a third-party
  • iPad cover or case with a built-in keyboard made by a third-party
  • iPad protective bag/holder made by Apple or a third-party (seperate choices)
  • Car accessories such as a car charger, cable, and so on...
  • Game controller

While it may seem like a random selection of choices for Apple to provide, it could offer some hints towards the next iPad mini. Currently, unlike the latest iPhones, all iPads come with a USB power adapter in the box. Apple asking customers whether they use power adapters and chargers not included in the box could be its way of determining whether its iPad mini customer base uses the power adapter in the box or if it's being disregarded.

Eventually, it's safe to assume that as part of the company's environmental pledge, iPads may subsequently no longer include USB power adapters in the box. Apple has yet to make that move, however.

The baseline iPad and iPad mini are the only two remaining iPads in Apple's lineup to feature a 3.5mm headphone jack, which was famously removed from the iPhone with the iPhone 7. The survey asking customers about their use of external speakers and headphones/earphones could be interpreted that the 6th-generation iPad mini will remove with the headphone jack. Regardless of the survey, though, reports of an iPad Air-inspired redesign coincides with the expected removal of the jack.

Finally, Apple's surveys could add credibility to a report that the upcoming iPad mini will feature a Smart Connector, which would open up an entirely new class of iPad mini accessories capable of using the connector, such as keyboards and more.

The new iPad mini is expected to launch later this fall, alongside a slew of new product releases including new iPhones, Apple Watches, AirPods, and MacBook Pros.

Article Link: Apple Asks iPad Mini Users' Opinions About Screen Size Ahead of Expected Redesign
 
Last edited:

LFC2020

macrumors P6
Apr 4, 2020
16,875
38,006
This survey can’t be for the upcoming iPad mini. It’s not like they can change the size on the fly. The next gen is already set in stone if it’s due this fall.
The survey is most likely gathering feedback for the years ahead.
 
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timmyh

Contributing Editor
Mar 18, 2016
208
691
Edinburgh, UK
This survey can’t be for the upcoming iPad mini. It’s not like they can change the size on the fly. The next gen is already set in stone if it’s due this fall.

Indeed. From the article:

As the new iPad mini is expected to be just weeks away from launch, it is unlikely that the responses from the surveys will influence the iPad's screen size as it has already been finalized. However, Apple could use the responses from the survey for marketing purposes.
 

xxray

macrumors 68020
Jul 27, 2013
2,051
4,874
I got a survey from Apple about my iPad Pro 10.5 a couple of days ago. Some of the questions were notably focused on the camera, how often it’s used, what features I would add to it. Then there were more general questions about what I use the iPad for, what’s the one thing I would change about it, my satisfaction with different aspects of the iPad.
 

tuckerjj

macrumors member
Jan 6, 2010
57
82
WTF. If they’re asking these questions about the mini now then a redesigned version isn’t “just weeks away from launch”.
 

SirAnthonyHopkins

macrumors 6502a
Sep 29, 2020
772
1,442
WTF. If they’re asking these questions about the mini now then a redesigned version isn’t “just weeks away from launch”.
Now I'm concerned that we're just getting a spec bump and keeping the same mini design, which is ridiculous considering how long that has been around.
 

TVreporter

macrumors 65816
Mar 11, 2012
1,118
1,325
Near Toronto
Still have the first iPad mini in use with the kids’ Osmo kit. Battery doesn’t last long but otherwise it works smoothly.

Am I the only person who never uses the camera on any iPad to take photos? Too awkward to use and the quality is never as good.
 

H3LL5P4WN

macrumors 68040
Jun 19, 2010
3,150
3,678
Pittsburgh PA
Honestly after having owned a couple Minis over the years, I feel like the physical size overall is just right. Not narrow like an android table, not a perfect square.

Now, if they want to fill that same physical size with larger screen that's still of a high DPI... that would be quite nice.
 

H3LL5P4WN

macrumors 68040
Jun 19, 2010
3,150
3,678
Pittsburgh PA
Still have the first iPad mini in use with the kids’ Osmo kit. Battery doesn’t last long but otherwise it works smoothly.

Am I the only person who never uses the camera on any iPad to take photos? Too awkward to use and the quality is never as good.

I use it every now and then. Usually to take a picture of new iPhone gear. ?
 
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ScooterComputer

macrumors regular
Jul 28, 2011
210
218
Indeed. From the article:
It could be that Apple is looking to ship two iPad mini models, ala iPad and iPad Air. I don't know that, but I do know that the iPad mini 2 sold like hot cakes at holiday time and, in my circles, the mini was (when it was $199-$299) an extremely popular size for younger children.

I've said for a long time that Apple would do well putting an iPhone/iPod touch motherboard directly into the base iPad/mini. Given the rumors of a forthcoming SE update, would be perfect timing. At that price point, don't need Face ID, or even OLED/full chassis display. But then take the same chassis and put on a full chassis display with the new iPad Air Touch ID and sell it for $499… would still sell like crazy, there absolutely is a pent-up demand for an updated mini. (I know a least a dozen folks, plus myself, that would buy that device Day 1.) And given that the mini 2 - 5 all mimic'd the performance and (initial) price of the iPad Air, and we're expecting a new Air this fall too, having a bifurcated pricing structure wouldn't be outlandish. (Though, I think the "Air" nomenclature is… well… I sure don't understand it… the iPad Air isn't significantly lighter than the iPad. Apple's marketing folks need to step it up.)
 

fwmireault

Contributor
Jul 4, 2019
1,216
5,056
Montreal, Canada
No survey question about the pricing? The mini have a really weird pricing point, more expensive that the bigger entry iPad. Hardware on the mini used to be better than on the regular iPad, but the specs between the two devices today are pretty similar. Apple should lower the price or offers a decent spec and design bump to justify this price
 

skaertus

macrumors 601
Feb 23, 2009
4,191
1,295
Brazil
WTF. If they’re asking these questions about the mini now then a redesigned version isn’t “just weeks away from launch”.

Now I'm concerned that we're just getting a spec bump and keeping the same mini design, which is ridiculous considering how long that has been around.
Yes, this may mean that the iPad mini is not getting a redesign any time soon.

The closest the iPad mini got to a redesign was its 4th generation, which was released in 2015, almost six years ago. And since the original release, in 2012, the iPad mini had only five versions. The regular iPad, with all its name changes (iPad/iPad Air/iPad Pro) basically got a new version every year.

Now, a survey may also mean that Apple has no idea what to do with the iPad mini, as the company has a history of not asking consumers about what they want.
 

Spock

macrumors 68030
Jan 6, 2002
2,888
5,145
Vulcan
Apple isn't really getting in a hurry to release new hardware this year are they?
 
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