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Apr 12, 2001
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ModMyI reports that Apple has asked Toyota to remove a custom Scion theme pack they are offering to jailbroken iPhone users. The custom theme pack was part of a promotional effort by Toyota's advertising company Velti and was launched just a couple of days ago.
Scion, a brand of vehicles manufactured by Toyota, recently developed a custom iPhone theme specifically for jailbroken devices, submitting it to us for hosting in Cydia .
Many felt the move may help legitimize the jailbreak community and also place it in direct competition with Apple's own iAds network in some ways. Jailbreaking is the process by which users can gain complete control of their iOS device. It allows installation of applications outside the App Store as well as custom modifications. Jailbreaking has always been frowned upon by Apple and the process to jailbreak a device is a constantly changing cat-and-mouse game between the Jailbreak community and Apple's software updates.

Apple apparently heard about the campaign and has asked Toyota to pull it.
I received a call from our contact at Velti this evening as well as an email asking me to please take the theme out of Cydia. On the phone, he explained Apple had contacted Toyota and requested they remove the theme and stop the advertising campaign. They (Velti) in turn contacted me relaying the message. The reason Velti listed for the removal request of the theme emailed through our dev portal was "Toyota’s making us take it down…" Toyota had agreed to do so to "maintain their good relationship with Apple," our Velti contact told me on the phone.

Article Link: Apple Asks Toyota to Pull Jailbreak Ad Campaign
 

depaulsunny

macrumors member
Jul 1, 2008
71
42
Leave the jailbreak community alone Apple!! What is your ****ing problem??? Can't we just coexist???:mad:
 
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cere

macrumors 6502
Jun 3, 2008
465
52
"Toyota had agreed to do so to "maintain their good relationship with Apple," "

Toyota has a relationship with Apple, good or bad? Why? I don't see the connection.
 
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mdlooker

macrumors 65816
Mar 7, 2011
1,220
201
US
lol.. That's funny but it's the inevitable of how the iPhone is being used. If it's deemed legal, Apple shouldn't get involved in Toyota's marketing scheme. Maybe Jobs shouldn't have made a mockery of that CEO (I forget his name) in the unveil party of the iPad 2.
 
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s8film40

macrumors 6502
Aug 14, 2007
480
41
I can understand Apple's concern here it could give the impression to an uneducated user that it is OK to jailbreak their phone since they are being encouraged to by what would seem like a legitimate source. I don't think it's much of an issue for Scion owners though as they are probably used to sub-par performance.
 
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0815

macrumors 68000
Jul 9, 2010
1,766
938
here and there but not over there
lol.. That's funny but it's the inevitable of how the iPhone is being used. If it's deemed legal, Apple shouldn't get involved in Toyota's marketing scheme. Maybe Jobs shouldn't have made a mockery of that CEO (I forget his name) in the unveil party of the iPad 2.

I agree. While I thought it was an, lets say 'interesting' move by Toyota to do this - it is absolutely their decision to do so, since jailbreaking is not illegal.
Disclaimer: My iPhone is not jailbroken, did it a long time ago, toyed with it, didn't see the value for me and restored - but it is everyones decision to do what they want since it is not illegal. Of course there are apps that you could argue enable illegal stuff, but that is a different story.
 
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rdowns

macrumors Penryn
Jul 11, 2003
27,397
12,513
Honestly, I hope Toyota tells Apple to stuff it.

Lame. You can be sure Toyota will capitulate to the Apple strong arm.

Not surprised! Toyota should not take it!

+++

I love Apple for many reasons, but I also have a hard time with some of their ideology.

Don't give in Toyota!

Its our devices, and if we want to modify them for our own use, so be it.


Does anyone read the stories before commenting on them anymore? :rolleyes:

You didn't even need to click to read the full story.

Toyota had agreed to do so to "maintain their good relationship with Apple," our Velti contact told me on the phone.
 
Last edited by a moderator:
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Small White Car

macrumors G4
Aug 29, 2006
10,929
1,239
Washington DC
Don't give in Toyota!

Its our devices, and if we want to modify them for our own use, so be it.


How one big multinational company arguing with another affects your phone, I don't quite understand. Oh, wait...you're saying you WANT to make your homescreen a Toyota ad?

I tell you what, all you "I demand my freedom" folks confuse me more and more. The right to let Toyota advertise to you was never a big arguing point in the past for the radicals I used to read about.
 
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JeffLebowski41

macrumors regular
Jul 28, 2010
159
1
Don't give in Toyota!

Its our devices, and if we want to modify them for our own use, so be it.

That's not going to change. I'm fairly sure Apple wouldn't give a rip if some random Joe made a Scion theme. It's the fact that it's advertising that Apple won't get any part of. Certainly understandable that they would take this action. I really couldn't care less either way, though.
 
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