Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Shares New 'The Underdogs' Video Focusing on Apple Products at Work

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
68,665
39,551



Apple this afternoon shared a humorous new video on its YouTube channel focusing on using Apple products at work.

The spot kicks off with a design team that has just a few days to come up with a round pizza box prototype for an important meeting, which they manage to pull off using Apple's iPhones, iPads, and laptops. The round pizza box in the video is the actual pizza box patented by Apple and used at the Caffé Macs cafeteria for Apple employees in Cupertino.


Features shown off include Continuity Camera for scanning a document from an iPhone right to a Mac, Group FaceTime, Hey Siri, AirDrop, iPad multitasking, and more.

The Apple Pencil is used for design purposes, as are the iWork apps on Macs and Microsoft's suite of apps. The video ends with the tagline "This is Apple at work," and the description links to Apple's business site with more information on the apps and services in the video.
Apple products help employees work more simply and productively, solve problems creatively, and collaborate with a shared purpose. And they're all designed to work together beautifully. When people have the power to work the way they want, with the tools they love, they can do their best work and change the future of their business.
Click to expand...
Apple has shared multiple iPad Pro videos in the past, but this is the first iPad and Mac focused video that's been aimed at Apple's enterprise customers.

Article Link: Apple Shares New 'The Underdogs' Video Focusing on Apple Products at Work
 
Article Link
https://www.macrumors.com/2019/04/02/apple-at-work-video/
  • Like
Reactions: fauxtog, DeepIn2U, AngerDanger and 2 others
Years ago, Apple used to have a Mac At Work site which featured case studies of how different customers used Macs in their business. They even had case studies about companies which most people assumed did not use Macs at all, but were revealed to have a significant Mac presence. Now Apple's business site is filled with nothing but fluffy Apple marketing copy as far as Mac is concerned, with no more real customer articles.
 
Last edited:
  • Like
Reactions: PlayUltimate, chilly willy, iSilas and 20 others
martyjmclean said:
Funny ad! But they forgot the parts where they couldn't work because their keyboards broke...
Click to expand...

Good comedians have fresh jokes

Williesleg said:
Glad they're spending time on that stuff rather than the Mac Pro or fixing these blasted butterfly keyboards.
Thanks Tim Apple, I feel better now!
Click to expand...

Yea, because they have such a limited budget overall that money gets re-appropriated like that... And his name is Tim Cook. It wasn't funny the first time, and less funny the millionth.
 
  • Like
Reactions: the johnmc, Classie, valleian and 3 others
this is a totally brilliant ad.
i loved it.

the ad works on so many levels.
- collaboration methods
- cloud
- design tools

- and most of all, describes the way that teams often do work together.
it added so many elements beyond the actual topic of work collaboration: the way colleagues (re)act; your life at home; and most of all, it reveals the ways we are both professionals and have private/personal sides dealing with each.

this ad makes me want to buy apple products.
 
  • Like
Reactions: Dave245, dL., infinitejest and 14 others
niji said:
this is a totally brilliant ad.
i loved it.

the ad works on so many levels.
- collaboration methods
- cloud
- design tools

- and most of all, describes the way that teams often do work together.
it added so many elements beyond the actual topic of work collaboration: the way colleagues (re)act; your life at home; and most of all, it reveals the ways we are both professionals and have private/personal sides dealing with each.

this ad makes me want to buy apple products.
Click to expand...
Apple needs more marketing like this. An enjoyable ad that makes you think about your workflow.
 
  • Like
Reactions: thefredelement, dL., keysofanxiety and 5 others
MacRumors said:



Apple this afternoon shared a humorous new video on its YouTube channel focusing on using Apple products at work.

The spot kicks off with a design team that has just a few days to come up with a round pizza box prototype for an important meeting, which they manage to pull off using Apple's iPhones, iPads, and laptops. The round pizza box in the video is the actual pizza box patented by Apple and used at the Caffé Macs cafeteria for Apple employees in Cupertino.


Features shown off include Continuity Camera for scanning a document from an iPhone right to a Mac, Group FaceTime, Hey Siri, AirDrop, iPad multitasking, and more.

The Apple Pencil is used for design purposes, as are the iWork apps on Macs and Microsoft's suite of apps. The video ends with the tagline "This is Apple at work," and the description links to Apple's business site with more information on the apps and services in the video.Apple has shared multiple iPad Pro videos in the past, but this is the first iPad and Mac focused video that's been aimed at Apple's enterprise customers.

Article Link: Apple Shares New 'The Underdogs' Video Focusing on Apple Products at Work
Click to expand...
[doublepost=1554248407][/doublepost]Did anyone else's heart skip a beat when you heard the standard alarm tone? I hate hearing that first think in the morning :)
 
  • Like
Reactions: Kiorr, the johnmc, Marekul and 1 other person
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back