Apple Shares New 'The Underdogs' Video Focusing on Apple Products at Work

[jpn]

You are so easily sold. 99% of computer users don’t work like this nor do they have the need to. They need solid fast machines at excellent prices, which these are not. But glad u loved the ad. Was well done in an artful style. They are going after people who want to spend money based on creative albeit unrealistic commercials.

thanks. i appreciate your comments.
oh, by the way, the ad was brilliant.
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Plsss... They probably patented it as ‘Apple box’ an hour before they even ran the Ad.

so true.
but you left out Step 1 before apple patents it / trademarks it: some small company somewhere in the world that has been using that box and named already for 3 years, and apple just sort of forces its way through the process.

 

[Mr. Dee]

Not feeling this ad at all. Feels so forced.

 

[unclemax]

[doublepost=1554248407][/doublepost]Did anyone else's heart skip a beat when you heard the standard alarm tone? I hate hearing that first think in the morning

I recommend the tone called "Chimes".

 

[Kai Wang]

Then the elevator breaks, they get stuck in it for 6 hours, miss the meeting and miss their dreams

 

[unclemax]

The underdogs who pay 2x for a product that does half of what the competitors does and breaks in the most obvious ways, but comes with extra emojis

When I read the description similar things came to mind. I hope they did not actually intend this ad to have a veiled message along the lines of "you might be a loser, but just purchase Apple products and it will all work out", that would be very sinister.

 

[mrex]

The ad is 2min 45 second too long. After 15sec i skipped to the end and didnt see the point if the ad had any. If i ever see that on tv, it is the kitchen time to make a sandwich.

So was it an ad or explaining and reassuring..?for what? 2min 45min too long.

 

[QCassidy352]

It was cute but far too long, even on the first watching (when interest is highest).

 

[Harvey Zoltan]

This is brilliant.

 

[jpn]

Great ad. But how does it end?!

I say make an entire series out of this and stick it in tv+!

wow. yes. of course. there it is.

the characters in this ad, reprise themselves in a year long series.
using apple products, etc etc, etc.
yes. yes. yes.

Office Space with iCloud.

 

[MrBat]

Odd. I only see windows workstations at work while a few years ago I'd see plenty MacBook. Somehow Apple devices were banned by the in-house IT department. Butterflies, irreparable iMacs no replacement parts and other weird stuff like that

Wouldn't know what's wrong with it.

 

[Roger67]

Looks like a workup of ad idea prepared to show at a marketing department meeting. Something fun to share but it's off. The characters are scruffy middle aged folks working all hours and making trips to cardboard warehouses as if their careers depended on it . The hot woman in glasses is unnecessary eye candy. An effort so genuinely unaware of what Apple represents that it's a self-parody - apple copying its own ads.

 

[Vjosullivan]

You may not understand that Apple's marketing and media production specialists are not the same designers/engineers/techs/coders/etc who are developing the new Mac Pro. Those are two different groups.

Given the relative lack of attention given to the entire macOS range in the last seven or eight years, I wouldn't be so sure.
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So that's where the CafeMacs pizza boxes come from...

It would be a lot more interesting to see the real development process and to see just how much iOS hardware was really used.

 

[kalsta]

Wait, they patented a round pizza box? Because… why?

 

[Benjamid]

The round box actually looks nice. I hope Apple allows people to use that design for free.

It’s the patented pizzabox they use at Apple Park. There was an article about it a few years back.

 

[anshuvorty]

"This is Apple at work"

Really? It seems like chaos, attempting to focus on many things, and struggling with a deadline. I don't see wh—maybe this is Apple at work!

Now it all makes sense! The chaotic product lines: some iPad use USB-C, some use Lightning. Some iPads use Gen 2 Apple Pencil, some use Gen 1. Some iPads are bezel-less and use FaceID, while other iPads use TouchID and on the iPhone side, all new iPhones use FaceID. Meanwhile, on the laptop side of things, you have all USB-C laptops, while Apple provides USB-A to Lightning cables with all of their mobile products in the boxes. It's so chaotic at Apple, that even they don't seem to have a clear vision of their own products.

It all makes sense now. Their current product line is so confusing and convoluted, that the only way to get work done is through confusion and chaos. Amazing!

 

[mr.bee]

Excel for iPad at work? That’s a joke! Even the Mac version is a joke

 

[Trhodezy]

Superb.

 

[kis]

Amazing how Apple seems to believe that anyone actually still uses Macs at work (with the exception of some self-proclaimed college student "artists" wo desperately "need" a 1500$ iPad Pro for "work"). I define "work" as making real, legitimate, taxable money btw.

 

[niun]

99% of the world is either just like the team depicted, or, would love to be aspire to be close to the level that the team depicted would like to perform to.

Close to the level? What level? What performance? Just how terrible is your work environment?

how much iOS hardware was really used.

Outside of the iPhone.. None.

 

[Pangalactic]

"This is Apple at work"

Really? It seems like chaos, attempting to focus on many things, and struggling with a deadline. I don't see wh—maybe this is Apple at work!

Should have been:
"All right, just finish typing that doc, and we submit the whole thing to Tim"
"I can't! The keys are stuck!"
"Quick, take my iPad Pro, don't waste any time"

*Pulls out a folded in half iPad Pro*

"Blast it! Fine, just finish it on the iPhone!"
*looks at the iPhone "Damn it, the battery is dead! Time for plan B, use the Air Pow...ehm, I mean the charging cable and get to work"

*tries to plug in the cable*
"No no no, this is USB C, the iPhone uses lightning in 2019"

------------------
* sometime later*
"Can someone explain to me why that iPhone wasn't charged?"
"Yeah, I just listened to some music and it went dead"
"Why didn't you just charge it while listening to...oh"

<The End>

 

[kis]

One thing they stressed was the interoperability of all their products. Even the dreaded tech reviewers admit that going all in on the Apple ecosystem makes things work better.

lol
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Yeah, they tried to enlist the marketing folks in engineering the new Mac Pro but it just didn’t turn out so well. ‍

The problem is that after years of emoji design, the former Mac development techs are incapable of making anything that doesn't have poop or a smiley face on it.

 

[Pakaku]

Glad they're spending time on that stuff rather than the Mac Pro or fixing these blasted butterfly keyboards.
Thanks Tim Apple, I feel better now!

Yeah... sure... I'd trust an advertising team to design a Mac Pro, too...

 

[LubosStrapko]

I think I can see the new Apple at work in this video. Promised AirPower, easily breakable devices for thousand dollars, disappointing Siri and the "new" iPad Air. Ye, the new Apple we don't love anymore.

"This is Apple at work"

Really? It seems like chaos, attempting to focus on many things, and struggling with a deadline. I don't see wh—maybe this is Apple at work!

 

[Tech198]

That is a good ad promo.... All pizzas are round, yet the box never is.

"In 2010, Apple filed a patent for a thin, round pizza container designed for personal pies, featuring 8 ventilation holes to allow moisture to escape. While it has yet to be made publicly available, it is used by Apple employees to take their pizza from the food court to their desk without it getting soggy."

https://www.realsimple.com/food-recipes/cooking-tips-techniques/why-pizza-boxes-square

 

[Marekul]

Yeah, they tried to enlist the marketing folks in engineering the new Mac Pro but it just didn’t turn out so well. ‍

It sure seems that way when looking at current Macpro offer