Apple Shares New 'The Underdogs' Video Focusing on Apple Products at Work

MacRumors

macrumors bot
Original poster
Apr 12, 2001
50,048
11,317



Apple this afternoon shared a humorous new video on its YouTube channel focusing on using Apple products at work.

The spot kicks off with a design team that has just a few days to come up with a round pizza box prototype for an important meeting, which they manage to pull off using Apple's iPhones, iPads, and laptops. The round pizza box in the video is the actual pizza box patented by Apple and used at the Caffé Macs cafeteria for Apple employees in Cupertino.


Features shown off include Continuity Camera for scanning a document from an iPhone right to a Mac, Group FaceTime, Hey Siri, AirDrop, iPad multitasking, and more.

The Apple Pencil is used for design purposes, as are the iWork apps on Macs and Microsoft's suite of apps. The video ends with the tagline "This is Apple at work," and the description links to Apple's business site with more information on the apps and services in the video.
Apple products help employees work more simply and productively, solve problems creatively, and collaborate with a shared purpose. And they're all designed to work together beautifully. When people have the power to work the way they want, with the tools they love, they can do their best work and change the future of their business.
Apple has shared multiple iPad Pro videos in the past, but this is the first iPad and Mac focused video that's been aimed at Apple's enterprise customers.

Article Link: Apple Shares New 'The Underdogs' Video Focusing on Apple Products at Work
 

VictorTango777

macrumors 6502a
Oct 28, 2017
552
1,044
Years ago, Apple used to have a Mac At Work site which featured case studies of how different customers used Macs in their business. They even had case studies about companies which most people assumed did not use Macs at all, but were revealed to have a significant Mac presence. Now Apple's business site is filled with nothing but fluffy Apple marketing copy as far as Mac is concerned, with no more real customer articles.
 
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Moonlight

macrumors 6502a
Jul 9, 2002
661
751
Los Angeles
Funny ad! But they forgot the parts where they couldn't work because their keyboards broke...

Good comedians have fresh jokes

Glad they're spending time on that stuff rather than the Mac Pro or fixing these blasted butterfly keyboards.
Thanks Tim Apple, I feel better now!

Yea, because they have such a limited budget overall that money gets re-appropriated like that... And his name is Tim Cook. It wasn't funny the first time, and less funny the millionth.
 

niji

Contributor
Feb 9, 2003
1,854
1,982
hokkaido
this is a totally brilliant ad.
i loved it.

the ad works on so many levels.
- collaboration methods
- cloud
- design tools

- and most of all, describes the way that teams often do work together.
it added so many elements beyond the actual topic of work collaboration: the way colleagues (re)act; your life at home; and most of all, it reveals the ways we are both professionals and have private/personal sides dealing with each.

this ad makes me want to buy apple products.
 

abrantes09

macrumors regular
Feb 6, 2019
116
210
this is a totally brilliant ad.
i loved it.

the ad works on so many levels.
- collaboration methods
- cloud
- design tools

- and most of all, describes the way that teams often do work together.
it added so many elements beyond the actual topic of work collaboration: the way colleagues (re)act; your life at home; and most of all, it reveals the ways we are both professionals and have private/personal sides dealing with each.

this ad makes me want to buy apple products.
Apple needs more marketing like this. An enjoyable ad that makes you think about your workflow.
 

Springman

macrumors member
Aug 7, 2013
39
18



Apple this afternoon shared a humorous new video on its YouTube channel focusing on using Apple products at work.

The spot kicks off with a design team that has just a few days to come up with a round pizza box prototype for an important meeting, which they manage to pull off using Apple's iPhones, iPads, and laptops. The round pizza box in the video is the actual pizza box patented by Apple and used at the Caffé Macs cafeteria for Apple employees in Cupertino.


Features shown off include Continuity Camera for scanning a document from an iPhone right to a Mac, Group FaceTime, Hey Siri, AirDrop, iPad multitasking, and more.

The Apple Pencil is used for design purposes, as are the iWork apps on Macs and Microsoft's suite of apps. The video ends with the tagline "This is Apple at work," and the description links to Apple's business site with more information on the apps and services in the video.Apple has shared multiple iPad Pro videos in the past, but this is the first iPad and Mac focused video that's been aimed at Apple's enterprise customers.

Article Link: Apple Shares New 'The Underdogs' Video Focusing on Apple Products at Work
[doublepost=1554248407][/doublepost]Did anyone else's heart skip a beat when you heard the standard alarm tone? I hate hearing that first think in the morning :)
 
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