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Apple Backpedals, Puts "All Eligible Products" Back on EPEAT Environmental Registry

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Original poster
Apr 12, 2001
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Last week, Apple notified the Electronic Product Environmental Assessment Tool (EPEAT) that it was withdrawing its products from the EPEAT registry, and would no longer be submitting its products for evaluation. EPEAT measures the environmental impact of electronics and is used by many corporations and governmental organizations as a yardstick on enterprise purchases.

In one well-publicized instance, the city of San Francisco said it would no longer purchase Macs without EPEAT certification.




In an unusual about-face, Senior Vice President of Hardware Engineering Bob Mansfield wrote an open letter reversing the decision to remove Apple products from the EPEAT registry.
We've recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT.

It's important to know that our commitment to protecting the environment has never changed, and today it is as strong as ever. Apple makes the most environmentally responsible products in our industry.
We've received word that Bob Mansfield is sending a copy of the letter, from his @Apple.com email address, to customers who had expressed concern over the EPEAT withdrawal.

A full list of Apple's EPEAT-rated products is available, and includes the latest releases of the MacBook Air and the MacBook Pro with Retina Display.

EPEAT CEO Robert Frisbee also wrote a letter confirming Apple and EPEAT's commitment to working together and hinting at future changes to the EPEAT judging process to work with Apple as it continues its cutting edge computer designs.
We look forward to Apple's strong and creative thoughts on ongoing standards development. The outcome must reward new directions for both design and sustainability, simultaneously supporting the environment and the market for all manufacturers' elegant and high-performance products.

An interesting question for EPEAT is how to reward innovations that are not yet envisioned with standards that are fixed at a point in time. Diverse goals, optional points awarded for innovations not yet described, and flexibility within specified parameters to make this happen are all on the table in EPEAT stakeholder discussions. And of course, timely standards development, as with newly created Imaging Equipment and Television standards, and the current refresh of the PC/Display standard, is critical as well.
Slate's Farhad Manjoo called the entire EPEAT situation a "really strange unforced error."

Article Link: Apple Backpedals, Puts "All Eligible Products" Back on EPEAT Environmental Registry
 

DoNoHarm

macrumors 65816
Oct 8, 2008
1,124
12
Maine
I think Macrumors.com deserves a lot of credit here. You guys acted like true journalists and brought this issue to the public's attention and the world is a better place because of it. Thanks! :)
 
Comment

mrxak

macrumors 68000
It sounds like EPEAT needs to evolve, and Apple just kicked their ass to do so. Hopefully Apple never compromises on design to fit some external, outdated environmental standard. Perhaps soon EPEAT will change, and Apple will be the only ones complying with it, having written the standards themselves.
 
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ReallyBigFeet

macrumors 68030
Apr 15, 2010
2,935
101
You know what Bob? MAJOR CREDIBILITY GAIN HERE!

I'm actually pretty well versed on EPEAT standards and, while it is true they need to be updated (they are about 18 months behind the industry curve right now), I was very disappointed to hear that Apple just yanked support rather than try to use their weight to change the standards to something that made more sense not just for Apple but for the rest of the industry.

Big thumbs up in my book here...everybody wins!
 
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beangibbs

macrumors member
Jan 26, 2011
53
0
I cannot stand waffling.
"Oh we made a decision. Oh, people are getting angry, let's change our decision."
Screw that. For better or for worse, make a choice and stick to it.
Finally, I hope Apple never lets these EPEAT standards dictate what they can or cannot do as far as product design.
 
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summitRun

macrumors regular
Aug 28, 2011
132
0
I would have had more respect for AAPL if they had held their ground...very strange move
 
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Magrathea

macrumors regular
Aug 21, 2008
193
0
Eating humble pie .....

All phones have problems ........ antenna gate ..... Probably better that Steve is not around, now they can eat humble pie and move on.
 
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D 5

macrumors member
Jun 12, 2007
40
0
Apple pulls away and EPEAT realizes it better update their judging proccess;)
 
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Peace

Cancelled
Apr 1, 2005
19,546
4,553
Space The Only Frontier
That ought to stop the riots in the San Francisco government agencies.

Party on dudes!

It sounds like EPEAT needs to evolve, and Apple just kicked their ass to do so. Hopefully Apple never compromises on design to fit some external, outdated environmental standard. Perhaps soon EPEAT will change, and Apple will be the only ones complying with it, having written the standards themselves.

I'm thinking that was probably the case.

They need to review


What really did it was the federal government GAO announcing they were not going to purchase any Macs.
 
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hitekalex

macrumors 68000
Feb 4, 2008
1,624
0
Chicago, USA
Typical Apple..

a) Do something unilateral and drastic
b) Sit silent for a few days while watching backlash from upset customers and media
c) Offer half-hazard "I am not pissing on your head, it's just raining" explanation
d) Reverse (a)
 
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