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The Galaxy S4 has 8 processors. 8. The iPhone could only fit 2... 4 small ones to keep battery life up during non intensive tasks, and 4 big ones to power demanding tasks. When was the last time you saw apple do THAT level of cutting edge innovation? Say what you want about quality, they may lack in execution but Samsung is not short of their own ideas. Have you ever used a Galaxy S3 or the S4? That thing is HEAVY with exclusive features.
What you said would have been valid during the time of old Apple - 2009-2010...but now? If anything, Apple is now copying Samsung and Android!

When's the last time Apple innovated on power saving you ask? Hmmm, let's see...App Nap for Mavericks is far more elegant and far more creative than Samsung's 8-processor gimmick. It sounds great because it's "EIGHT PROCESSORS. WOW!"
 
Sounds like greedy board members to me

If true, this report can be more correctly summed up as "Apple Board of Directors 'Concerned' that they've ONLY made $100 Billion in the last 5 years. They're greedy and want more."
 
I agree with the Board of Directors. There has been nothing *phenomenal* from Apple recently, at least not at the pace other smartphone and PC manufacturers have put out groundbreaking products.

Ground breaking? I don't think that phrase means what you think it means.
 
Unscientific observation

Two years ago it was almost impossible to get a parking space near my local Apple store. Now I park in front.

Two years ago you had to breathe up and down instead of in and out in my local Apple store. Plenty of roaming room now.

A little insanely great would go a long way. It's time.
 
My main problem with Apple is the ridiculous year after year after year wait I've had on a bigger iPhone screen while seeing the tide completely shift against them; I've had every iPhone and have been waiting FOREVER... all my co-workers, friends, family who have Android OS powered devices with big screens wave them in my face and ridicule Apple.

Release a bigger ------ screen... its not that ------ hard. (of course I know theres more to it, building phones at a massive scale is complex)

They are getting absolutely trashed out there in the real world because of this.

The other thing they needed is to innovate iOS and they are FINALLY doing so.

So your idea of innovation is a bigger screen?
Brilliant.
 
The only problem I have with Tom Cooks decision making, is that he thinks it's a good idea to release Apples entire product portfolio in one sitting right before Christmas. I much prefer Apples staggered release schedule of iPad in the Spring, iPhone in the Summer, and new iPods/Mac in the fall. Everything all at once is harder on the pocketbook. :cool:
 
Apple has been releasing the next big thing once every 3 years or so. I'd say they're right on time so far. If we get too much into 2014, let me know and I'll start to worry.

Slow apple news day.
 
I certainly have wondered what is going on for the past couple years. In my opinion the iMac (the last major "innovation") was a HUGE letdown. There is nothing truly innovative in it. It has lessor glossy screen, and they trimmed down the edges and weight, but gave up significant selling points like the DVD drive (on a desktop, it is still relevant) and the inability to do most standard upgrades. Sorry, but giving the thing a thinner profile view when looked at a certain angle is NOT Innovation.

Same with the retina macbook pro. Many people like the screen, some people do not and most people just think its nicer to have a thinner laptop. The problem is, what do you do when it dies after a year. Anyone ever had to have Apple service their product out of warranty. Its UNBELIEVABLE how much these repairs can cost. I want a laptop that I can at least fix/replace things like the drive/ssd and/or the memory.

Proprietary is NOT INNOVATION, it is more of a money grab and this economy is not going to keep feeding Apple $2k-$3.5k for "disposable" laptops. Apple got out of its rut in the early 2000's when they moved towards intel and non-proprietary crap. Now, they are heading back into the rut.

Before I get blasted, I am referring only to their Macintosh Line, not their iPods, iPads, iPhones, etc.
 
Apple is becoming another Microsoft, they now purchase innovation.

Are you too young to remember the last decade? Their biggest successes all involved buying up companies and IP prior to continuing in house development.
 
Get rid of the TV, make a Mac mini sized projector that projects an HD image that I can take anywhere and put anywhere in my house. That comes with the WatchEspn App. There's your innovation.

While they are at it, they can also get you unicorn.
 
Microsoft leaked the news.

Who else would run down Apple over their own rubbish products which Microsoft is discounting and losing money on.

Microsoft sucks big time.
 
It's one thing to expect Apple to innovate with groundbreaking products every 3-5 years, it's another to expect Apple to innovate with groundbreaking products every 3-5 weeks.

Cook definitely lacks the inventiveness that Jobs had and if that's what Apple really needs, they should come and hire me to replace Cook as their "ideas guy" because I have a few product and service ideas that Apple can take advantage of.
 
Lets make one thing clear, the board is only concerned about the sinking stock price. If the stock kept going up, they wouldn't care about innovation.

Only now that they see they won't be able to afford that 50million dollar yacht and will have to settle for a smaller 20million dollar one are they worried.
 
I feel bad for Tim Cook. People have these wacky expectations for him to push Apple to bring something new and innovative to the table every year because they think if Jobs was still in charge he would.

I think folks need to really look at how quickly new innovations came out of Apple under Steve Jobs. The iPod came out in 2001 and really only saw relatively minor spec bumps and some casing redesigns all the way up to 2007 when the iPod Touch came out. None of those spec bumps or case redesigns were considered all that innovated (at least not by me). So then the iPhone also came out in 2007 and that was innovative. Then what? The iPad in 2009 was probably the next big "innovative" thing.

Steve Jobs is being idealized a bit too much, I think. Give poor Tim a break, everyone.

Precicely. I never thought I would say this but I miss the '00s. It seems that people just want to see something new, no matter what it is, how useless it is, how forced it is.
 
This is true.


But for us to sit here we can say "their not innovating", as we don't know whats coming out in the near future. If this is true and its has come from the board, then as someone else mentioned, they will be aware of whats coming along in the next year or so. So that would say apple doesn't have anything big/exciting/innovative coming along anytime soon. iPhone 5s? Slightly bigger camera, slightly faster CPU? 5C with cheaper old parts inside? None of that is innovation im afraid.

Heres the thing, the board doesn't see new products till about 4/5 months till there released. So, the board might have seen Apple's Fall 2013 lineup, but they have not seen the whole 2014 lineup, which I believe will include a new product category. Also, we don't even know if this is true. The guy in the video says "he has very solid sources confirming this". What kind of sources could those be? The only people who know what is said amongst the board is the board themselves and Tim Cook. If this report is true, then that means that Apple has a rogue board member... My money is on Al Gore ;)
 
My armchair CEO analysis:

1. Maintain quality across all lines despite increase in mass production. Focus on the Apple stores and the Apple Store experience. This speaks to people more than you know and is the soul of the company. Even at the sacrifice of other logistical things. Same with consistency of hardware quality.

2. Dont worry so much about straightforward innovation such as invention. Worry about maintaining excellence. There wont always be new evolutions some decades. During this time, continue to build up what there is and wow people with immaculate perfection; its something the competition isn't in position to duplicate.

3. Stay mysterious. Dont try to be more down to earth and a mainstream ambassador, be more "Apple", theres salesmanship in that theatricality.
 
Heres the thing, the board doesn't see new products till about 4/5 months till there released. So, the board might have seen Apple's Fall 2013 lineup, but they have not seen the whole 2014 lineup, which I believe will include a new product category. Also, we don't even know if this is true. The guy in the video says "he has very solid sources confirming this". What kind of sources could those be? The only people who know what is said amongst the board is the board themselves and Tim Cook. If this report is true, then that means that Apple has a rogue board member... My money is on Al Gore ;)
 
I don't see how Timmy still has a job. To me it seems like Apple is trying to sabotage itself. The iPhone cannot even come close to competing with the competition. How would there not be screen size options by now? I work at a phone store and watch people go from iPhones to Android all day everyday. At this point there is no reason not to. Apple is Anti innovation right now. I would give Tim the boot ASAP. There are new Android innovations almost daily yet my iPhone looks the same as it did 5 years ago. I'm disgusted.

Um, aside his executive level experience at Apple, IBM and Compaq, Tim Cook went to pretty good schools for undergrad and to get his MBA.

You work at a phone store.

Maybe you should temper your indignation just a little.
 
Google, e.g., Google Glass; Microsoft, e.g. Surface Pro; and Samsung and Nokia insofar as they were first to introduce features that haven't been seen on other smartphones, eg NFC, IR Blaster, 41 MP Camera, f1.8 camera.

Innovation!?!

Microsoft's windows 8 & Surface tablets did miserably.

Google Glasses: Very niche product. But time will tell.

NFC: Very slow adoption, probably one reason why Apple is waiting and came out with Passbook instead.

41 MP camera: MegaPixels will only get you so far. More likely hype then anything. Need more improvement to all parts of the camera system. From lenses to sensor.
 
ehmm just one word: Zoom
to me, NOONE is innovating on smartphone cameras (i just give a certain regard to the nokia pureview sensor, but more below..), they're just pushing more megapixels into the same sensor size, sure you went from 5mp to 13mp and from 720p 24fps to 1080p 120fps videos, but that's just the evolution of the same "platform".
i for example can't stand the 24-28mm equivalent FOV of smartphone cameras, they just look ugly in most of situations, and you tend to privilege just few kind of photos, you certainly can't make a decent portrait on a smartphone.
i'm not talking a full range zoom, but can't they even make a "stepped" zoom? a system that allows me to choose between few fixed lengths, say, 24-50-100mm? (i don't know that much about optics, so, i'm just using my imagination) oh and just to be clear, cropping is no solution for that, no.

Well in regards to your zoom, they can't do it. everyone wants a ultra thin phone now, and that means no zoom, I have read countless ideas and innovations supposedly being worked on like liquid lenses etc etc, but nothing has come to market. And I think it's because they won't fit with what everyone wants in a phone design now, a thin design.
But with the processing power they have then they are using digital zoom as best they can, and better sensors to catch more light.

By the way, have not seen the Galaxy S4 Zoom? Or all the other phones with optical zoom lenses? They are on the thick side. There have been a few of them launched and gone too.

First optical zoom camera smart phone I know of is the Nokia N93 with a 3X Optical Zoom Lens:

nokia-n93-g.jpg


Launched in 2006.
Of course it would also help if, like some of Nokia's designs, they all used xenon flashes.
 
I think what the board is saying is make a larger iPhone period! As a android user I would burn my device for a larger iPhone. Why is apple so stubborn about this?
 
The board of directors - They just need to read John Gruber's blog over at daring fireball. Concerns will be dissolved after they see it all through Gruber's eyes.
 
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