Innovative is a stupid word to be flinging about, it seems to mean something different to everyone, to some it's a bigger screen to others its a whole new product category.
Even in the last 15 years Apple have never been about being first with a product, they've been about refinement, getting it right and seeing what others are doing wrong. like the iPod and iPad, Apple seen the poor Mp3 players and tablets and seen how to do it right. If people don't get that then they will never get Apple, they refine, improve and create the best experience they can and once every few years make a huge jump that gets labelled innovative.
This cacophony screaming for innovation is from the same ignoramuses who think they're brilliant because they point out Steve Jobs didn't invent these things. They don't get Apple, they didn't get Jobs and they'll never get Apple, ever.
company's listening to wall street launch NPD every other day and listen to what experts say people want, this nonsense leads to mutant products like the Galaxy s4 zoom that nobody with any sense or taste will want.
The best products we use, that are part of our lives are the ones that are refined and polished over time, How much essentially has a car changed from the Model T, but it's got where it has by small refinements year after year, in efficiency, in comfort and in safety. When we try to jump too far ahead to quench an appetite for innovation we get sinclair C5s.
Apple will continue to do well if they keep polishing, keep refining and keep being aware of what will cannibalise their own markets and acting first. This is what they have done for the past 15 years and it's what they continue to do.