Apple Boosting iPhone 13 Production in Anticipation of High Demand at September Debut

[MacRumors]

Apple is looking to boost initial production of this year's iPhone 13 models to 90 million units through the end of the year, an increase of up to 20% over the 75 million units of the iPhone 12 series produced last year, according to Bloomberg's Debby Wu and Mark Gurman.

The report also outlines a number of expectations for the iPhone 13 series, most of which have already been rumored:

• Same four sizes as the current lineup
• September announcement
• At least one model with LTPO display to enable variable refresh rate
• Smaller notch
• Camera upgrades will focus on video, including improved optical zoom
• Upgraded chip based on same 6-core design as current A14
  No in-display Touch ID, although Apple did test the technology for the iPhone 13

In addressing the smaller notch on the iPhone 13, Bloomberg says that while Apple's goal is to ultimately remove the notch entirely, it looks like even the 2022 iPhone will still include one. It is, however, likely to be reduced further in size compared to the iPhone 13's notch.

Article Link: Apple Boosting iPhone 13 Production in Anticipation of High Demand at September Debut

 

[jav6454]

Makes sense as they might have lost X-Mas sales due to late release last year. Hopefully this year brings features that accompany that "Oh, I want to upgrade" feeling we got in the past (1st gen to iPhone 4).

 

[Vangeli]

With how often folks on this site complain that there hasn’t been a reason worth upgrading for years I feel like this thread won’t be much different.

That said, every single smaller notch render makes it look like any ugly and generic Android phone. I’d rather see them wait until they can shrink it into the slim bezel that remains; would make the removal more impactful and there wouldn’t be an ugly half-step.

 

[Braderunner]

I hope they learn that they don’t have to comment on EVERY article…to live.

 

[falkon-engine]

Well at least there's 120 Hz to look forward to. Hopefully better battery life as well.

 

[coachgq]

Makes sense as they might have lost X-Mas sales due to late release last year. Hopefully this year brings features that accompany that "Oh, I want to upgrade" feeling we got in the past (1st gen to iPhone 4).

What is “X-Mas”?

 

[Royksöpp]

I welcome the upgrade. A bigger battery and better cameras? Yes please!

 

[_Spinn_]

Considering how well the iPhone 12 line sold during a pandemic (and late so fewer months too) I would expect the 13s to do even better.

 

[Bustycat]

Is it possible to add a side Touch ID to iPhone just like iPad Air?

 

[sammy2066]

Regardless of what they put out, I will upgrade nonetheless, as part of my 2-year upgrade cycle. Getting bored of the iPhone 11 Pro Max.

 

[TheYayAreaLiving 🎗️]

Yay! This is the best iPhone Apple has worked on. I’m very positive Apple can’t wait to unveil the new iPhone in September.

Bloomberg: Apple asks suppliers to build 90 million ‘iPhone 13’ units by the end of 2021

Do you guys know how crazy this sounds? That’s 90,000,000.00 iPhones that Apple is focused on building and distributing it around the world. I bet you guys, it will still be back-ordered. Demand will be off the charts. Magnificent! 🥶

Bring it on Apple. My wallet is READY!

 

[hatchettjack]

I want a red pro max! or orange!

 

[ian87w]

With how often folks on this site complain that there hasn’t been a reason worth upgrading for years I feel like this thread won’t be much different.

That said, every single smaller notch render makes it look like any ugly and generic Android phone. I’d rather see them wait until they can shrink it into the slim bezel that remains; would make the removal more impactful and there wouldn’t be an ugly half-step.

It will be the same. MR forum will be filled with complaints and how Apple is no longer "innovative."

The expected complaints: no periscope lens, no 144Hz refresh rate, still have a notch, no USB-C, etc.

And that won't change how Apple will keep breaking revenue records the next quarter, just like with the iPhone 12 series...

 

[alexandr]

Yay! This is the best iPhone Apple has worked on. I’m very positive Apple can’t wait to unveil the new iPhone in September.

what makes you say that? and yes — apple can't wait to unveil it, it's very positive)

 

[LFC2020]

No green tint

No piss yellow displays

Fixed it 😁

 

[alexandr]

i love how the notch gets smaller with every mock up

also, when they are talking about optical zoom improvements, will those be video-specific?..

 

[TheYayAreaLiving 🎗️]

View attachment 1805991
No green tint

No piss yellow displays

Fixed it 😁

I hope we get crispy clear screens just like the iPad’s Pro model.

 

[TheYayAreaLiving 🎗️]

what makes you say that? and yes — apple can't wait to unveil it, it's very positive)

Normally the S model brings more incremental upgrades internally. Thus, Apple is solely focusing on performance and efficiency such as camera, battery life, performance.

 

[bLackjackj]

Do you guys know how crazy this sounds? That’s 90,000,000 iPhones that Apple is focused on building and distributing it around the world. I bet you guys it will still be back ordered. Demand will be off the charts. Magnificent!

Why does it sound crazy? There are many more company's than Apple, which manufacture in the millions 🙄

 

[alexandr]

Normally the S model brings more incremental upgrades internally. Thus, Apple is solely focusing on performance and efficiency such as camera, battery life, performance.

yea, they aren't really doing s models that much anymore at least i hope so)))

 

[JPack]

Wow, Luxshare is assembling 6.1" iPhone Pro this year. And they're a mini LED supplier.

Looks like Wistron got kicked out to India.

Great news!

 

[LFC2020]

I hope we get crispy clear screens just like the iPad’s Pro model.

I hope you’re right, love my crisp white mini led iPad display 😁 if we get proper white displays, I’ll be on the first flight to Vegas to party. 💃🕺😂

 

[TheYayAreaLiving 🎗️]

Apple is looking to boost initial production of this year's iPhone 13 models to 90 million units through the end of the year, an increase of up to 20% over the 75 million units of the iPhone 12 series produced last year, according to Bloomberg's Debby Wu and Mark Gurman.

The report also outlines a number of expectations for the iPhone 13 series, most of which have already been rumored:

• Same four sizes as the current lineup
• September announcement
• At least one model with LTPO display to enable variable refresh rate
• Smaller notch
• Camera upgrades will focus on video, including improved optical zoom
• Upgraded chip based on same 6-core design as current A14
  No in-display Touch ID, although Apple did test the technology for the iPhone 13

In addressing the smaller notch on the iPhone 13, Bloomberg says that while Apple's goal is to ultimately remove the notch entirely, it looks like even the 2022 iPhone will still include one. It is, however, likely to be reduced further in size compared to the iPhone 13's notch.

Article Link: Apple Boosting iPhone 13 Production in Anticipation of High Demand at September Debut

View attachment 1805991
No green tint

No piss yellow displays

Fixed it 😁

• Same four sizes as the current lineup
• September announcement
• At least one model with LTPO display to enable variable refresh rate
• Smaller notch
• Camera upgrades will focus on video, including improved optical zoom
• Upgraded chip based on same 6-core design as current A14
  No in-display Touch ID, although Apple did test the technology for the iPhone 13
• Crispy clear cool hue displays (iPhone 13 Pro Max model Only)
  I tried fixing it for you 😂

 

[TheYayAreaLiving 🎗️]

Why does it sound crazy? There are many more company's than Apple, which manufacture in the millions 🙄

I don’t think they are selling as much as Apple. I also don’t think they’re market capitalization is worth $2.1 Trillion Dollars.

 

[farewelwilliams]

What is “X-Mas”?

can't tell if you're joking.