Apple had a choice: in-display touch ID, which would cost them money.
Or Apple watch unlock for mask wearers, which means they sell another Apple watch.
Guess which one they chose?
In the last quarter Apple reported about 50 billion in iPhone revenue, about 55% of its 90 billion in total revenue. The Wearables, Hearables, Home and accessories sector reported about 8 billion in revenue. If watches are half of that sector, they were 4 billion or roughly about 4.5% of revenue.
The Apple business plan places iPhone at the heart and is the prime device of the Apple eco. As such the IPhone is the astronomically biggest revenue generator by far for not only its massive sales but it’s segue to the eco that also generates very significant billions.
It all starts with users everywhere purchasing an iPhone(and that number of satisfied users is growing, did you know that?).
So your contention is that a single feature enhancement that, ahem,
you believe would be popular, so it would logically translate to increased IPhone sales, increasing the eco users which increase watch sales, app sales, hearable sales etc etc — you believe Apple cast all that aside in favor of a deviously sinister plan to increase watch revenue by two or three hundred million in revenue?
On a completely different subject, I got to see the 80s movie Caddyshack last night. I love this line from the movie:
Danny: I planned to go to business school after I graduated, but it looks like my folks won’t have enough money to put me through college.
Judge Smails: Well, the world needs ditch diggers, too.
