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Apple Boosts Prices on iPhones and Other Products in Europe

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Apr 12, 2001
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While the iPhone 7 Plus introduced today saw a general $20 increase compared to the iPhone 6s Plus it will replace, customers in some countries are finding prices on both the iPhone 7 and 7 Plus and other products increasing by even more due to fluctuations in exchange rates.

iphone7-800x403.png

One country significantly affected by the changes is the United Kingdom, where off-contract prices for the iPhone 7 in the UK are £599 for 32 GB, £699 for 128 GB, and £799 for 256 GB, compared to £539, £619, and £699 for the iPhone 6s last year. With its higher price points and the general price increase, the iPhone 7 Plus is seeing even large price jumps of between £100 and £130 for UK customers.

The iPhone 7 and 7 Plus have seen more moderate price increases in euro-based countries like Germany, France, The Netherlands, and Italy. In Germany, for example, the iPhone 7 is priced at EUR759, EUR869, and EUR979, roughly EUR15 higher than the iPhone 6s was priced prior to today. With the general price increases compounding the currency adjustments for the iPhone 7 Plus, prices have increased by EUR45 on those corresponding models.

The iPhone isn't the only Apple product receiving price changes. For example, the 12.9-inch iPad Pro starts at £729 in the UK as of today, an increase from the previous £679. Other iPad models have seen similar increases, while the Apple Pencil has increased from £79 to £99. Accessories such as cases and cables have also seen price increases in the UK.

Article Link: Apple Boosts Prices on iPhones and Other Products in Europe
 
Article Link
https://www.macrumors.com/2016/09/07/iphone-7-7-plus-uk-price-increase/
Bad move from Apple; they should have eaten the currency swing. The pound is still quite uncertain, but Apple are well hedged. Despite Brexit (which is years away), they are one of the world's largest economies, very tech savvy and extremely consumer-oriented.

The UK is by far Apple's strongest market in Europe, and perhaps the only one where they're increasing market share YOY. They have about 45% of the UK market, compared to ~20% in France/Germany, ~15% in Italy and ~10% in Spain. A weak iPhone at a significantly higher price is going to put that at risk. That is a huge difference - the iPhone is actually significant in the UK market, but has pathetic market-share in Continental Europe.

Public perception of Apple in Europe is already broadly negative due to massive tax evasion (yes, they have been investigated and fined, so we can call it that now - no more of this 'avoidance' spin BS). This isn't going to go down well with UK customers, that's for sure.
 
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springsup said:
Bad move from Apple; they should have eaten the currency swing. The pound is still quite uncertain, but Apple are well hedged. Despite Brexit (which is years away), they are one of the world's largest economies, very tech savvy and extremely consumer-oriented.

The UK is by far Apple's strongest market in Europe, and perhaps the only one where they're increasing market share YOY. They have about 45% of the UK market, compared to ~20% in France/Germany, ~15% in Italy and ~10% in Spain. A weak iPhone at a significantly higher price is going to put that at risk.

Public perception of Apple in Europe is already broadly negative due to massive tax evasion (yes, they have been investigated and fined, so we can call it that now - no more of this 'avoidance' spin BS). This isn't going to go down well with UK customers, that's for sure.
Click to expand...

Quite right, my wife's been waiting to upgrade from my old iPhone 5 to the 7 because she wants a change to the bigger screen, I told her not to get the 6S a couple of months back as the new model was imminent... Now I've told her she's looking at £600 she basically said "**** that". We don't have money worries but at the same time don't just throw it away. That price is going to put a lot of people off - especially for the larger storage options!
 
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springsup said:
Bad move from Apple; they should have eaten the currency swing. The pound is still quite uncertain, but Apple are well hedged. Despite Brexit (which is years away), they are one of the world's largest economies, very tech savvy and extremely consumer-oriented.

The UK is by far Apple's strongest market in Europe, and perhaps the only one where they're increasing market share YOY. They have about 45% of the UK market, compared to ~20% in France/Germany, ~15% in Italy and ~10% in Spain. A weak iPhone at a significantly higher price is going to put that at risk.

Public perception of Apple in Europe is already broadly negative due to massive tax evasion (yes, they have been investigated and fined, so we can call it that now - no more of this 'avoidance' spin BS). This isn't going to go down well with UK customers, that's for sure.
Click to expand...

You are spreading fud here.
 
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fullauto said:
$1569 in Australia for a 256GB / $1419 128GB 7+ :eek:

Plus Apple Care. On par with a medium-high end laptop, 65" 4K TV. Ouch.
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So buy a medium-high end laptop or 65" 4K TV. I don't understand you people. If you want or need iPhone then you buy one, if you don't need or want one then why are you complaining?
 
springsup said:
uhhh... care to elaborate? To be FUD, you have to be talking about the future, and the only time I did that is when I said customers won't like a significant price increase. Seems pretty non-controversial to me.
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Code: 
Fear, uncertainty and doubt (often shortened to FUD) is a disinformation strategy used in sales, marketing, public relations, politics and propaganda. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information and a manifestation of the appeal to fear.

Doesn't have to be future.
 
Tuci said:
Code: 
Fear, uncertainty and doubt (often shortened to FUD) is a disinformation strategy used in sales, marketing, public relations, politics and propaganda. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information and a manifestation of the appeal to fear.

Doesn't have to be future.
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Yes it does. You can't be afraid, uncertain or doubtful of things that happened in the past or present.
 
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Tuci said:
You can't be? about stuff happening now?

No further comments.
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No, you can't be. If you're scared because of something that is happening now, it's because you're scared of the future effects. Once something happens, it becomes emotionless fact. This is simple logic.

For example, say the economy contracts by 20% - where is the fear? The fear is about the future effects on prices, salaries, etc. The economic contraction itself happens and becomes fact.

No further comments? Good. Looking at the tone of your other comments on this thread I'm not much interested in debating with you.
 
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Well, the only positive thing I can find is that the increases weren't as high as they were for the 6s generation. Still the prices were quite ridiculous to begin with, now even more so.
 
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I suspect Apple knows this is not going to be the best selling iPhone, thats why they have even updated the storage configuration on the 6s. They are certainly going to make good profits, because an iPhone is an iPhone, whether its SE or 6s or 7.
 
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Tuci said:
Code: 
Fear, uncertainty and doubt (often shortened to FUD) is a disinformation strategy used in sales, marketing, public relations, politics and propaganda. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information and a manifestation of the appeal to fear.

Doesn't have to be future.
Click to expand...
Oh so that's what FUD is. I was wondering why you were talking about Food, Underwear and Detergent. I thought someone pooped their pants when they took a look at those prices! o_O;)
 
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GrumpyMom said:
Oh so that's what FUD is. I was wondering why you were talking about Food, Underwear and Detergent. I thought someone pooped their pants when they took a look at those prices! o_O;)
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I can't say that i like the pricing, but i want the phone too much. 32 GB is 929 EUR.
 
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Roadstar said:
Didn't check the old prices in Ireland so it's hard to say for sure, but in Finland the regular sizes went up 20€ each, Plus models 50€ each.
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What I'd like to know is if they were gentle after yersterday's vote.
 
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