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Apple Boosts Prices on iPhones and Other Products in Europe
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Steve Jobs in 1995:
"What ruined Apple wasn’t growth … They got very greedy. Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible, they went for profits. They made outlandish profits for about four years… What that cost them was their future. What they should have been doing is making rational profits and going for market share."
"What ruined Apple wasn’t growth … They got very greedy. Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible, they went for profits. They made outlandish profits for about four years… What that cost them was their future. What they should have been doing is making rational profits and going for market share."
Unfortunately, the prices are unlikely to ever go down again either, they will just pocket the profits when the UK markets recover. And in the meantime, it won't stop people from buying Apple products, the price increases will soon be forgotten and it will just be business as usual.
Hell OnePlus a tiny Chinese company with a tiny profit margain only increased the price of their handset by £20 which on a dirt cheap handset isn't that much.
Apple have got seriously greedy this time, I can't wait to see how much the 7+ is when the carriers introduce their price plans I reckon near £70 a month wouldn't be unexpected.
As much as I love my iPhone I really hope this one sells badly and they are forced to cut the price to shift them.
Problem is though Apple hasn't got any competition apart from itself, if you want iOS or are heavily invested in the Apple eco system you only have 1 choice an iPhone.
Apple knows it doesn't have to worry too much about the cheap android "flagship killers" as people will buy iPhone just for iOS and that's allowed them to get greedy.
Apple have got seriously greedy this time, I can't wait to see how much the 7+ is when the carriers introduce their price plans I reckon near £70 a month wouldn't be unexpected.
As much as I love my iPhone I really hope this one sells badly and they are forced to cut the price to shift them.
Problem is though Apple hasn't got any competition apart from itself, if you want iOS or are heavily invested in the Apple eco system you only have 1 choice an iPhone.
Apple knows it doesn't have to worry too much about the cheap android "flagship killers" as people will buy iPhone just for iOS and that's allowed them to get greedy.
I wonder if Apple would reduce their prices in countries where there currency have appreciated against vs. the US dollar to such as Switzerland. I live here and of course this has not happened. Double standard?
Have to say i think these price rises are outrageous. Its not like the pound is settled right now, and it is recovering a bit. Completely unjustified. As someone who tends to upgrade their iPhone every year, this has pissed me off so much I'm not going to bother. Aside the fact the phone itself and AW2 are totally underwhelming products.
Anyone else feel like they are punishing consumers because of the tax ruling? Do you know what Apple? Be a responsible member of society and contribute towards it instead of hoarding billions.
I hope iPhone 7 flops, they came across really arrogant in that reveal.
Anyone else feel like they are punishing consumers because of the tax ruling? Do you know what Apple? Be a responsible member of society and contribute towards it instead of hoarding billions.
I hope iPhone 7 flops, they came across really arrogant in that reveal.
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Oh, I see, that's why the store was down for many hours, updating/boosting prices of all products.
[doublepost=1473315460][/doublepost]Not certain which country you reside but some carriers have done a small drop on SE. Worth doing a hunt or waiting a couple of weeks for things to settle.
[doublepost=1473315460][/doublepost]
I wonder what kind of reaction this will have. Less customer patronage in Europe?
[doublepost=1473315460][/doublepost]Not certain which country you reside but some carriers have done a small drop on SE. Worth doing a hunt or waiting a couple of weeks for things to settle.
[doublepost=1473315460][/doublepost]
I wonder what kind of reaction this will have. Less customer patronage in Europe?
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Moderator Note:
If you wish to discuss politics, please take it to the Politics, Religion, Social Issues forum.
There is an ongoing thread in PRSI which touches on this subject - Waiting for the UK Apple price hike...
If you wish to discuss politics, please take it to the Politics, Religion, Social Issues forum.
There is an ongoing thread in PRSI which touches on this subject - Waiting for the UK Apple price hike...
You're talking about the UK (€711) but I'm going to pay €800 for a 32GB, here in Italy. And salaries in the UK are way way higher!!
My current iPhone 5 was €725 in 2012.
They upped the price only by €20 compared to the 6s but still a lot of money.
I do not want to think what would an iPhone cost in 2020.
My current iPhone 5 was €725 in 2012.
They upped the price only by €20 compared to the 6s but still a lot of money.
I do not want to think what would an iPhone cost in 2020.
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Let's not be too hard on Apple. Remember, everybody's salary in the UK went up by 20% to compensate for a hiccup in the exchange rate, so it balances out. 
Greedy Apple as always, they did this before and went down the pan until Jobs came back. Cook is taken them down the same path. Give it a few years, same with Samsung. OnePlus got the pricing right and some other companies. Sad to see Apple raping their fans.
Not quite all... The Mac range of desktops and laptops is as yet unchanged but no doubt they'll follow suit as/when the newer models are announced.
It's easy to blame it on Brexit (and it's not something I wish to get into here) but for arguments sake if the £ vs. $ had fallen for another reason they'd have still increased prices.
Part of me does wonder if they've done it to stick two fingers up to Europe in general because of the recent news re: tax.
Quite glad my 6S is on contract until March 2018. As I'm holding out that there's a major refresh of the SE and I can buy a smaller phone.
Not surprised by price changes.
Not surprised by price changes.
First generation skip since the 3G for me but reading this this morning, I'm out.
Been uncomfortable with upgrading for a while with their despicable tax practices and arrogance in the face of findings. This price hike shows just as much contempt. Unfortunately I'm so bedded into the OS ecosystem that it will have to be an Apple product for the next year or so.
Going to pick something up off eBay that doesn't go directly to Apple.
Been uncomfortable with upgrading for a while with their despicable tax practices and arrogance in the face of findings. This price hike shows just as much contempt. Unfortunately I'm so bedded into the OS ecosystem that it will have to be an Apple product for the next year or so.
Going to pick something up off eBay that doesn't go directly to Apple.
I live in the UK and was surprised at the significant price increase, however, when you look at the currency issues post BREXIT, this reflects what many other companies have been doing.
For example, Samsung s7 is only around £30 less that the iPhone7 in the UK, so shows that iPhones are being priced along the lines of other leading high end phones.
I also wonder whether for some the 32gb will soften the blow, people may not feel the need to upgrade storage so feel they are paying a bit more but getting more.
For me it means a lot more as I will be getting the 6+128, but will be interesting to see how this goes down (the iPhone SE will no doubt continue to sell well!)
For example, Samsung s7 is only around £30 less that the iPhone7 in the UK, so shows that iPhones are being priced along the lines of other leading high end phones.
I also wonder whether for some the 32gb will soften the blow, people may not feel the need to upgrade storage so feel they are paying a bit more but getting more.
For me it means a lot more as I will be getting the 6+128, but will be interesting to see how this goes down (the iPhone SE will no doubt continue to sell well!)
UK iPhone prices haven't increased - I paid £699 for a 128GB 6S last September, and £699 for a 128GB 6 the September before that. This year's 128GB 7 is also £699.
¯\_(ツ)_/¯
¯\_(ツ)_/¯
And that is relevant to today's Apple how?
The higher prices are due to Brexit (and other factors) causing the value of the pound to drop. So that's not Apple's fault.
If they were living off past glories, not innovating, not looking forward then that may be true now and we should worry. But I don't believe that to be the case. Yes, the Mac line has stagnated for too long but updates are rumoured to be imminent.
It is hard - maybe even impossible - to create a product as different and as hugely successful as the iPhone. What other market could drive that much revenue so quickly? I don't see one.
It seems highly likely they are working on a car, and probably VR, and many other things that we don't know about. So it's not like they are all sitting there idle just watching the profits roll in.
Also, dropping the headphone jack is not an action you take if you are greedy. It's an action you take if you are forward-thinking and recognise that there are benefits that out-weigh the negatives, and that it is a risk to the bottom line of making money. Since they already have a massive hoard of the stuff, it's obviously a bit easier to do than if it were 2007.
I think the trajectory of the original vision is still intact: to make (insanely) great products that gradually improve upon what blame before.
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The laptop/desktop market has gone the same way. Mac sales are still relatively high against the PC market and they also have to consider their own position. If they make an amazing MacBook/iMac/Mac Mini, would it stagnate their iOS product sales? Most likely. The latest ad on the iPad Pro challenges the position that their iOS products will become centre stage for most of everyone's productivity one day.
Everyone seems to have forgotten about the 30-pin change to Lightning connector. We were all shouting at Apple about why they would do such a thing. Thing is, it was to consider their product design in future and it paid off. As long as Apple provide an adapter, everyone will be happy until other third parties make headphones that are either wireless or can cater for both USB-C/Lightning.
Over £800 pound for the 7 plus 128gb which I was wanting......no, no, no, I could afford it but on principal that is just ridiculous and I won't be buying. It's the end of my affliction with apple products I think. I may now have to look at that android stuff...... Here goes..........
That's a $40 increase for a 256GB iPhone 7+. How is that bad? As of yesterday, $1529 got you a 128GB iPhone 6S+...$1569 in Australia for a 256GB / $1419 128GB 7+
Plus Apple Care. On par with a medium-high end laptop, 65" 4K TV. Ouch.
Yes that's still a lot of money, but considering that the UK prices are jumping up by ~£100, we aussies are getting off lightly this time around.
I was looking at the 7+ at £818, that is a lot of money
Then again it has double the storage I currently have. But that's the trick ther Apple played, those on 64GB phones "have" to go to 128GB, as they don't want to halve their storage.
It's a horrible customer choice to be honest. But who do I go to now
Edit: just checked the price of the then new iPhone 6+ 128GB when it was first released, and it was £789
Then again it has double the storage I currently have. But that's the trick ther Apple played, those on 64GB phones "have" to go to 128GB, as they don't want to halve their storage.
It's a horrible customer choice to be honest. But who do I go to now
Edit: just checked the price of the then new iPhone 6+ 128GB when it was first released, and it was £789
Given the high margins on Apples overall product range, they could have eaten any exchange rate dips. They're just like the oil industry. Quick to raise, but slow to drop prices.
Good job I didn't have any interest in this years model, partly because of another year on my mobile contract.
Good job I didn't have any interest in this years model, partly because of another year on my mobile contract.
Yeah, we all feel the pain to our wallets, this £100 price increase hike is disgusting... I do like the features of the Apple upgrade program, from financing point of view it's works great for me! I might sign up actually, the depreciassion on my 6s plus is not that high so I can actually plan the money from the sale well enough to lose not that much in the end. What does everyone else think?