Wrong. Their pattern of price increase has nothing to do with Brexit, Ireland, etc., as it has been steadily the case for years since iPhone 3G, with a rather pleasant exception of iPhone SE & some iPads, before they started forcing people to buy higher than needed storage models. At the same time Apple are busy trying to corner their suppliers into dropping the price of the components, thus trying to maintain their hyper-high margins. This is greed, my friend. Accidentally, I bought my first iPhone (3G) in Brighton for £382 from O2, as they were "exclusive" back then. From then on, the prices were climbing higher & higher.
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Apple Boosts Prices on iPhones and Other Products in Europe
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Wrong. Their pattern of price increase has nothing to do with Brexit, Ireland, etc., as it has been steadily the case for years since iPhone 3G, with a rather pleasant exception of iPhone SE & some iPads, before they started forcing people to buy higher than needed storage models. At the same time Apple are busy trying to corner their suppliers into dropping the price of the components, thus trying to maintain their hyper-high margins. This is greed, my friend. Accidentally, I bought my first iPhone (3G) in Brighton for £382 from O2, as they were "exclusive" back then. From then on, the prices were climbing higher & higher.
Hmmm, interesting hypothesis - except the conversation is about the price increases in Europe in comparison to the US which are lower (taking into account taxes). So, if what you say is true, then there wouldn't be such a discrepancy.
(Fact that prob no-one else cares about: Brighton had a majority remain vote)
No don't need to take a carrier plan at all, it's just the iPhone. Pretty certain, if not he. I can't as I'm mid way through a SIMO dealIts a 2 year loan, but you can start the loan again next year with a new model. Also I think you have to take out a carrier plan as well with it, not just sign up and take the phone.
I have a 64GB 6S. Skipping the 7, as the equivalent iPhone 7 128GB is now £699 which is the same as last years iPhone 6S 128GB, which was the top model. So yeah, they have messed us around a bit.
Pricing has become a joke. I am no longer willing to pay these absurd prices for a phone that still looks like 2 years ago.
Maybe some people here will disagree but I personally have lost most of my sympathy for apple. Back than, I was always convincing everyone around me to buy Apple, both phones and computers.
But now I don't anymore. There is no way I can recommend somebody to buy a phone that costs almost a grand while many competitors that are (almost) as good cost half.
I still like Apple, it's products and it's aesthetics but I have lost the personal sympathy I once had.
I know that companies exist to make as much money as they can, but the current strategy and pricing model seems very short sighted.
Maybe some people here will disagree but I personally have lost most of my sympathy for apple. Back than, I was always convincing everyone around me to buy Apple, both phones and computers.
But now I don't anymore. There is no way I can recommend somebody to buy a phone that costs almost a grand while many competitors that are (almost) as good cost half.
I still like Apple, it's products and it's aesthetics but I have lost the personal sympathy I once had.
I know that companies exist to make as much money as they can, but the current strategy and pricing model seems very short sighted.
I agree, I've got lots of Apple products, but I don't like it when people say "they are locked in" I have iMac, iPads , Apple TVs, iPhones but nothing is stopping me, I just like them. They are now too expensive for whatever excuse Apple say, other companies are doing ok, the One Plus 3 is £329, it looks a really good phone, it's 2.5 times cheaper!!
I'm still tempted purely because I missed the 6s+, currently on a 6+ so a little more upgrades. Also it's something that I use everyday whereas an iPad I'm sticking with my Air 1.
The only thing maybe looking at is either outright paying using Apple finance interest free, or the upgrade program and the 8 looks like might be a bigger upgrade.
I wanted the space black but now it's pushing £600 it's beyond the value for money to me personally. I will be getting the space grey sport model. Whether I go series 1 or 2 I've not yet decided. GPS has no value to me as I do stationary exercise. So is the £100 extra worth 1mm extra thickness and a brighter screen? That's the question.
I have a Apple Watch Sport alu black. Wouldn't have minded the better speed, maybe OS3 will help, no way paying for a series 2, nothing in there for me either. Always take iPhone with me...
It's one thing to say the increase is just something you're not willing to pay out of principal or a personal threshold.
It's another to say it has made it completely unaffordable.
For those saying the increase has made it unaffordable, I have news for you... if that's the case you couldn't afford it in the first place.
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Edited to remove my US dollar example as it has offended a moderator.
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It's another to say it has made it completely unaffordable.
For those saying the increase has made it unaffordable, I have news for you... if that's the case you couldn't afford it in the first place.
[EDIT]
Edited to remove my US dollar example as it has offended a moderator.
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Brexit is years away if it ever happens. The pound has dropped _now_. Eating the currency swing also means that all the continental Europeans would come to Britain, buy their cheap subsidised phones, and sell them on eBay on the continent. And not just private people, but companies as well.
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To be honest, that was your own fault. The pound dropped, the 6s prices stayed the same. It was obviously that couldn't last. And Apple usually changes prices when new products are released (except extreme changes like Russia recently).
Yes.
So lets take this example:
"...UK are £599 for 32 GB, £699 for 128 GB, and £799 for 256 GB, compared to £539, £619, and £699 for the iPhone 6s last year."
Biggest increase there is £100, correct? That's a 14% increase at the top end, 13% mid-tier, and 10% at the bottom end.
Cambridge Dictionary defines unaffordable as: "too expensive for people to be able to buy or pay for"
So for this example, I define unaffordable as > 100% of your spending capacity.
Using that definition, for it to have become unaffordable, you were previously spending >86%, >87%, or >90% respectively of your capacity.
According to financial advisers, and in my personal opinion, you shouldn't be spending at > 86% of your capacity, especially if the purchase is non-essential. It's just bad sense.
It just seemed out of context to the thread when you said "It's one thing to say the $20 increase is just something you're not willing to pay out of principal or a personal threshold. It's another to say it has made it completely unaffordable" in your first post when none of the phones has seen a $20 increase?
It just seemed out of context to the thread when you said "It's one thing to say the $20 increase is just something you're not willing to pay out of principal or a personal threshold. It's another to say it has made it completely unaffordable" in your first post when none of the phones has seen a $20 increase?
I was referring to the first sentence in the first post and some of the comments that followed
While the iPhone 7 Plus introduced today saw a general $20 increase compared to the iPhone 6s Plus it will replace...
Come on, it's pretty obvious none of the posters were referring to the $20 increase to the plus model in the US market.I was referring to the first sentence in the first post and some of the comments that followed
Not sure I follow your logic with this? if the three capacities of the iPhone 7 were 16, 32 and 64GB, would you pay £699 for 64GB (because that's how much the highest tier cost last year)? the fact is you can purchase a 128GB iPhone 7 for the same price as the 128GB iPhone 6s when it first came out. And if you have an extra £100, you can double your storage to 256GB.
Don't get me wrong - still think they are overpriced!!!
Come on, it's pretty obvious none of the posters were referring to the $20 increase to the plus model in the US market.
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Removed my offensive US example in previous post.
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Nevermind, I never realised the US was in Europe.
Neither is Mexico, and there are people commenting on those prices here as well... yet no arguing with those posters eh?
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Nevermind, I never realised the US was in Europe.
Edited my original post to remove my clearly offensive USD example.
This below example stands.
For those saying the increase has made the iPhone unaffordable (using a UK example since my US example offended the Moderator, however this seems to apply in each increase scenario regardless of country):
"...UK are £599 for 32 GB, £699 for 128 GB, and £799 for 256 GB, compared to £539, £619, and £699 for the iPhone 6s last year."
Biggest increase there is £100. That's a 14% increase at the top end, 13% mid-tier, and 10% at the bottom end.
Cambridge Dictionary defines unaffordable as: "too expensive for people to be able to buy or pay for"
So for this example, I define unaffordable as > 100% of your spending capacity.
Using that definition, for it to have become unaffordable, you were previously spending >86%, >87%, or >90% respectively of your capacity.
According to financial advisers, and in my personal opinion, you shouldn't be spending at > 86% of your capacity, especially if the purchase is non-essential. It's just bad sense.
If you can't afford it now in that scenario, you couldn't before either.
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Thinking of the upgrade plan too ... 7+ 128gb .. £44.45 a month + £22ish for a decent SIMO deal .. £65ish a month, ouch but at least it's pretty flexible. I've been with Three for a while but I cannot see their iPhone7 deals being much better than that per month and I'd be tied for 24 months.
Anyone know if you can put the purchase plan in a company name? (Ltd)
Last years top tier model cost £699 This year it costs £799...The storage capacity is irrelevant in this instance as the prices across the tiers have remained the same in the US but increased in the UK and EU.
Phil even made a point at the keynote that the storage had doubled but for the same price, which clearly isn't the case in the UK.
Didn't realise that the prices in the US had remained the same across the three tiers - that's a slap in the face to us here in the UK/EU. I guess another example of the US being the primary market for Apple, and everyone else just an afterthought.
Given that iPhone sales have been less than anticipated in India and are stalling in China with price points being the main concern, this is not a wise decision. Additionally, the iPhone is seen by many as a status symbol and the iPhone 7 is the first non-"s" release with little aesthetic change. It's absolutely a step up from the 5 and 6 models, but those with a 6s will certainly be waiting for the 10-year anniversary iPhone 8 next year.
Somehow I doubt the extra storage in the new 7 Plus, plus exchange rate changes cost Apple anywhere near £100.
I'll be one of those waiting for next years model. Maybe something really special for the 10th anniversary model.
I'll be one of those waiting for next years model. Maybe something really special for the 10th anniversary model.
Its simple profiteering by Apple using Brexit as an excuse. I have no desire to be purchasing anything else from Apple.