What happened to my Brand?
Maybe this is their way of weaning people away from the name Mac.
Start on the mobile side. iPhone, iPod...
Change the notebooks to AirBook, and AirBook Pro eventually killing the machine in the middle.
They could go with iDesk Mini for the Mini, iDesk for the iMac and iDesk Pro for the Mac Pro.
Just some wild speculation on my part, but they killed the Apple II line pretty harshly. They could kill the Mac name overnight as well.
Come with me on a journey to a future "Get a Mac" commercial:
<start dreamy music sequence>
Mobile Me: Hello, I'm a Mobile Me device
PC: And I'm a PC...
...... PC dressed in an Hawaiian shirt with shades
😎, holding a bottle of Champagne. "Happy Days are Here Again" song playing in background. Two scantily clad, buxom blonds at his side
Mobile Me: Hey PC, what's going on, what are you celebrating?
PC: Well Mobile
Me <snickering>, happy days are indeed here again. No more, switchers to MAC, I mean come on: idesk, Mobile Me device, I think that the guys over at Apple have been smoking way too much of that funny stuff. <takes long pull of Champagne, blondes giggle>
Mobile Me: What do you mean PC, we got tired of Mac this and Mac that, I mean what's in a brand name anyway..?
PC: That's ok Mac, I mean Mobile Me device, <laughing out loud>, I went through the "ME" phase, what with all the instability and the innovation of my 'Millennium Edition'....
Mobile Me:...but it's not 'Millennium Edition', it's Mobile Experience, or Mobile Entertainment, or...
PC: Yeah, I hear ya bud....
😉
..... PC walks into the sunset, one arm with bottle around one of the blonds, his other hand on a butt cheek (the feminists here will have to get over it, it's my commercial, it's going to have alcohol and babes)...song changes to "You shook ME all night long".......
Mobile Me device: <stares at PC leaving, thinking I used to be the cool one with the cool Brand, what happened?>
<cue dreamy sequence music>
One possibility when you let the marketing dept run wild......