I can really see, and I guess have wanted to see in the past, the .Mac service becoming just an everything service. Basically the service than ties together all the things. iPhone, Mac, TV (Fingers Crossed) and hell, even your PC. With Mac's now running Windows, the idea of being able to sync things like contacts and bookmarks to Windows would be great. Obviously the branding of ".Mac" would be a bit odd. Whats my idea? iTools! How about that. Lol. Either way, I have nothing against the re-branding, Naming the service "Me" is fitting to tell you the truth, and the Mobile syncing part "Mobile Me." However, I really don't want to lose my @mac.com emails. I would not be too happy if I had to go around telling people new emails. I have always liked the .Mac email in that it showed my love of Macs, and it was a pretty darn easy email to remember. I would be more for keeping the .mac service and having a spinoff of the service for "MobileMe" Either way, We will see in a little more than a week. 😀