Not just "used" at most construction sites but actually required by the city as a condition of getting a building permit. I'd call it a "containment fence" and notice they typically pile sandbags around the bottom of these fences.
The now apparent gigantic scale of this building cements an impression of Apple that may hurt the company. Huge organizations generally find it impossible to be anything other than impersonal. Apple seeks to sustain an image of connection - to you the person, the individual, the member of a relatively small intimate community. This building will become a universally recognized landmark (visible from space orbit) and synonymous with Apple. People will find it to be of inhuman scale and ergo find Apple to have grown to inhuman scale.This is an insane undertaking; what a remarkable project. Can't wait to see it when it's complete.
The now apparent gigantic scale of this building cements an impression of Apple that may hurt the company. Huge organizations generally find it impossible to be anything other than impersonal. Apple seeks to sustain an image of connection - to you the person, the individual, the member of a relatively small intimate community. This building will become a universally recognized landmark (visible from space orbit) and synonymous with Apple. People will find it to be of inhuman scale and ergo find Apple to have grown to inhuman scale.
And why is that? What should Apple have done instead? .....
In a way it's just really fancy marketing. This iconic structure will be talked about and written about over and over purposely cementing the Apple brand ....
And why and how do you conclude this?There was no need for this new complex at all.
I am impressed people are able to fly drones over a secure air space like Apple HQ.
There was no need for this new complex at all.
I don't think insulation is a big factor in the way they use it (to be effective, insulation would need to be applied evenly). No, I think, as somebody else already said, it is mainly to allow for landscaping without adding much weight (which in turn means the building structures below need to be less strong and thus resources in term of concrete and steel are saved).It is not environmentally unfriendly.
1. It is inert and very stable and nothing leaches out of it
2. It saves a LOT of energy over the life of the building. Otherwise Apple would have to heat and cool al the soil that is in contact with the building. This foam provides great insulation
In Jobs' presentation to the Cupertino city council just linked above, Jobs mentioned that their Infinite Loop campus holds about 2800 people but that they had about 12'000 employees in the greater Cupertino area. That means that 75% of Apple's 'headquarter-employees' were scattered over multiple sites. And that was five years ago. Apple's total number of employees has about doubled since then.They' scattered in several dozens of buildings, probably costing more to rent in the long haul, so your comment is a non sequitur.
Hilarious. If you can't think of anything else send up the effin drone again.
Apple plans to finish construction on its second campus at the end of 2016, giving the company five more months to wrap up work at the location. As the deadline approaches, construction is continuing at a rapid pace, as seen in a new July update video shared by drone pilot Duncan Sinfield.
Sinfield's July video features a complete overview of the different buildings that are going up on the campus, along with details on the progress that's been made over the course of the last month. Solar panels and HVAC units are continuing to be added to the roof of the main ring-shaped building, and the solar panels on the roof of the parking garage are almost all in place.
Heavy machinery that will allow Apple to start the landscaping process has been transported to the campus, so we may soon see progress on the giant dirt pile. The dirt will support more than 7,000 trees and other greenery, including many citrus trees.
A second Apple Campus 2 drone video from Matthew Roberts shows a nearly-completed R&D facility, located on Tantau avenue, and gives a close look at the 100,000 square foot fitness center that will be available to employees.
Earlier this year, Apple began taking down the green privacy fence surrounding the entire campus, replacing it with a shorter chain-link fence. Construction crews often leave the gates at the campus open, allowing passersby to get a close-up look at the ongoing construction.
Apple plans to complete work on Apple Campus 2 at the end of 2016, with employees set to start occupying the facility at the beginning of 2017.
Article Link: Apple Campus 2 Drone Video Shows Progress on Ring-Shaped Main Building, Research Facilities
Well then it was too bad that Steve's "last major idea" (I'm skeptical) would benefit no-one outside Apple's own HQ.
Yet people cheer this as if Apple was a sports team getting a new home stadium they can all visit. They are going to be disappointed...
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They don't have to be mutually exclusive - correct - but given Apple's recent lack of exciting developments, they clearly aren't spending enough on R&D. They could rent office space or build something more affordable, just like any other major corporation, but they choose not to. Why? Does anyone care where or how Google is headquartered? So why is this so important?
It is... But I would have rather seen them spend the money spent on this for R&D. What groundbreaking products have Apple released since they started building this?
Yet people seem to cheer on this, and there seems to be only two possible explanations: A) they think Apple will somehow be more magical when this is finished or B) they hope Apple will take them along as "true believers" when the spaceship departs.
I don't think insulation is a big factor in the way they use it (to be effective, insulation would need to be applied evenly). No, I think, as somebody else already said, it is mainly to allow for landscaping without adding much weight (which in turn means the building structures below need to be less strong and thus resources in term of concrete and steel are saved).
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In Jobs' presentation to the Cupertino city council just linked above, Jobs mentioned that their Infinite Loop campus holds about 2800 people but that they had about 12'000 employees in the greater Cupertino area. That means that 75% of Apple's 'headquarter-employees' were scattered over multiple sites. And that was five years ago. Apple's total number of employees has about doubled since then.
That's all I'm going to write about it here, I don't want to bore you all.
Is there some law that all videos of Apple's new campus have to have a cheesy soundtrack. What is with the freakin' music on these things?
It's funny you know, and I'd like to ask a question of people here.
Is there some expectation that, when this is finished and Apple has moved it, THEN there will be some great new products?
Do we feel that there is a delay or some hold up with Apple products that will be solved by this new building?
Ok, so it's a nice looking Office for Apple to use.
Is that, when it's in use, going to in some way change the products Apple offer?
What do you think?
Blame growth for that. You can't expect Apple to remain a startup forever with 31 employees. Neither is Google or Facebook. The company wants to centralize the majority of their employees in one location. What's so hard to understand about that? They are a business, they don't want to keep paying renters millions of dollars around expensive Silicon Valley; while at the same time suffering from the disconnect of having scattered employees here and there. Steve Jobs mentality was to create a culture and at the same time have a company as big as IBM, but with different ideals, which creates a great product you can sell.
The intention was not to be some special community hub. Even the old campus non-employees can't just visit unless they are invited. The space ship design should actually be seen as being communal and at the same time its about efficiency and creating serendipity. The ultimate productivity boost though is being able to scoot over from the main campus building to R&D; instead of driving out of town to reach there. Its about saving money in the long run by holding product launch events maybe future WWDC's and lowering the price of admission.
It'll be thinnerI think I'll hold out for the Apple Campus 2S it'll have a bigger ring and gorilla glass 4.