Apple can be preparing for a June/July 'iPhone 5' launch and WWDC announcement

ThatsMeRight

macrumors 68020
Original poster
Sep 12, 2009
2,257
124
Hello everybody!

Today I'm writing an article about why I believe Apple might be preparing an iPhone 5 to launch in June or July.

Thus-far, there are three main reasons why I believe Apple is preparing for a new iPhone launch in the near-future.

Controlled leak? WSJ: Apple ordering screens of 'at least 4 inches' for next-generation iPhone.
http://www.macrumors.com/2012/05/16...at-least-4-inches-for-next-generation-iphone/
http://online.wsj.com/article/SB10001424052702303360504577407610487811698.html
The Wall Street Journal reported that Apple is ordering screens of 'at least 4-inch'. The Wall Street Journal is one of the sources Apple uses for controlled leaks.

Now here is the thing: Apple usually does not leak information months before a product launch and it just wouldn't make sense for Apple to leak information about a product that's still many months away from a launch.

We can never be 100% sure whether or not this is a controlled leak, but as a tool I'm using an article written by an former Apple employee (a Senior Marketing Manager at Apple): http://www.macobserver.com/tmo/article/how_apple_does_controlled_leaks/. Coincidentally, this former Apple employee uses a WSJ article as an example.

So, why do I think this is a controlled leak?

- Two writers are involved: Lorraine Luk and Juro Osawa
The exact same situation as described in the article.
Reference from the article: "Walt Mossberg was bypassed so that Mr. Mossberg would remain above the fray, above reproach. Also, two journalists at the WSJ were involved. That way, each one could point the finger at the other and claim, "I thought he told me to run with this story! Sorry.""

- Publication released at an unusual time
No one can claim Apple is trying to manipulate the stock market.

Read the article of this former Apple employee. Than read the WSJ article: it's got all the signs of a controlled leak. And timing? Perfect. The controlled leak about the iPad was 3,5 weeks before the iPad announcement. If Apple is going to announce a new iPhone at this WWDC, than this article was published 3,5 weeks before an announcement.

Controlled leak? Bloomberg reports: Steve Jobs 'Worked Closely' on Design of Next-Generation iPhone with Larger Display
http://forums.macrumors.com/showthread.php?t=1372634
http://www.bloomberg.com/news/2012-...an-overhaul-of-iphone-with-bigger-screen.html

Again, this article just screams "CONTROLLED LEAK!" It's again a source Apple has used in the past to leak information. This article was also published at an unusual time so that no one can claim that Apple is trying to manipulate the stock market. Again two people have written the article so they can blame each other if there is a problem.

Third possible evidence: the pay raise for retail staff
http://9to5mac.com/2012/05/26/apple...s-three-month-advance-on-employee-pay-raises/

This might be nothing, but a pay raise originally scheduled for September, will now go in effect in June. Does this mean a big product launch is forthcoming? I think it might be.

Edit: Possible next-generation iPhone design leaks
- http://www.macrumors.com/2012/05/31...on-processor-unknown-sgx543-graphics-variant/
- http://www.macrumors.com/2012/05/30...phone-front-panel-design-with-4-inch-display/
- http://www.macrumors.com/2012/05/29...de-front-panel-with-centered-facetime-camera/

There's a lot of information leaking right now about a possible next-generation iPhone. Now it is not impossible for information to leak five months before an October launch (as most assume), but it is very rare. Usually, rather accurate information (with photos for example) leaks out only a few week before an announcement of a new product. It just happens to be so that we're just two weeks away from Apple's biggest keynote this year.

-------------------------------------------------
If you put all this information together, I think there is a chance that Apple will announce a new iPhone during the WWDC of 2012.

However, there are also other factors you must take into account: non-controlled-leaks reports tell us that the design has not yet been finalized (which it should have been by now) and there are still conflicting reports about the screen size. On the other side: a 4-inch screen has already been reported in 2011 (before the iPhone 4S launch) and they have apparently been working on the design for some time too.

Other reasons for Apple not to move back to the June cycle, is that when they introduce an iPhone in September or October than they are right in front of the holiday season.

----------------
Conclusion
While I'm not certain at this point whether or not Apple will announce a new iPhone, I do think that there is at least a good possibility they will because of the (I assume) controlled leaks and the pay raise which has been moved forward.

What do you think? Discuss!
 
Last edited:

andyx3x

macrumors 65816
Mar 1, 2011
1,231
42
For the one millionth time, the next iPhone is not coming out until the fall.
 

ThatsMeRight

macrumors 68020
Original poster
Sep 12, 2009
2,257
124
For the one millionth time, the next iPhone is not coming out until the fall.
For the one millionth time, I don't read all your posts. How are you so absolutely one-hundred percent sure that Apple will not release an iPhone this Summer? As I said, it's unlikely they will, but in the post I have written I clearly explained why there at least is a possibility.
 

SteveAbootman

macrumors 6502a
May 12, 2008
602
21
I think it's wishful thinking.

At this point, whenever a site/publication needs to hit advertising numbers for the month, they'll come up with some Apple rumor that's sure to drive the hits to their site.

Other than last years launch of the 4S, Apple has kept a relatively straightforward upgrade path for the majority of their devices.

I think that WWDC is going to be focused on iOS 6 and OS X Mountain Lion.
 

Technarchy

macrumors 604
May 21, 2012
6,753
4,922
June is too soon for a couple of reasons.

1: iPad just released. Apple won't want to compete with itself with 2 new launches close together.

2: iPhone 4S only 8 months old.
 

andyx3x

macrumors 65816
Mar 1, 2011
1,231
42
OK, if will make you guys happy, I'll play along.

The next iPhone is coming out in June. Make your plans accordingly.
 

tworth23

macrumors regular
Feb 12, 2010
150
22
No update until Fall here's why!

All,

Apple ALWAYS releases a new OS with new iPhone hardware. They ALWAYS seed this new OS to developers for a minimum of approximately 90 prior to OS being released. That new ios then gets released along with the hardware. JUNE WWDC EQUALS SEPTEMBER/OCTOBER hardware release.
 

b166er

macrumors 68020
Apr 17, 2010
2,062
18
Philly
So far, apple has never released two phones inside of a year. One would think a benefit to this is that a lot of people will update once a year, probably not twice though considering the prices.

I think the iPhone 4 had an extended run because a lot of stuff happened with that device. First there was antenna gate, then the white model issue, then the VZW launch. Whether it's right or wrong, all of that did extend the life of the 4 past the usual year. the October launch was so insanely successful, even compared to other iPhone launches, that I think they will stick with it for a little while. It keeps the 4S people on that ready to trade up timeframe, it looks great to drop a new gadget right before Xmas, and it spreads out device releases into different quarters which looks good for the whole company and its investors.

iPod's used to be the big fall Apple toy, but since they are no longer the king of the mountain, I think they will keep the iPhone in a fall cycle at least for a few years. Once something that sells better comes along they will probably reevaluate their game plan.
 

ThatsMeRight

macrumors 68020
Original poster
Sep 12, 2009
2,257
124
So far, apple has never released two phones inside of a year. One would think a benefit to this is that a lot of people will update once a year, probably not twice though considering the prices.

I think the iPhone 4 had an extended run because a lot of stuff happened with that device. First there was antenna gate, then the white model issue, then the VZW launch. Whether it's right or wrong, all of that did extend the life of the 4 past the usual year. the October launch was so insanely successful, even compared to other iPhone launches, that I think they will stick with it for a little while. It keeps the 4S people on that ready to trade up timeframe, it looks great to drop a new gadget right before Xmas, and it spreads out device releases into different quarters which looks good for the whole company and its investors.

iPod's used to be the big fall Apple toy, but since they are no longer the king of the mountain, I think they will keep the iPhone in a fall cycle at least for a few years. Once something that sells better comes along they will probably reevaluate their game plan.
Thanks for your good and honest reaction. While I do agree with all of what you say, all I am saying is that there is a possibility for Apple to announce a new iPhone this WWDCnbecause of the presumably controlled leaks.
All,

Apple ALWAYS releases a new OS with new iPhone hardware. They ALWAYS seed this new OS to developers for a minimum of approximately 90 prior to OS being released. That new ios then gets released along with the hardware. JUNE WWDC EQUALS SEPTEMBER/OCTOBER hardware release.
That's definitely a good point. I still find the leaked rumours unusual.

June is too soon for a couple of reasons.

1: iPad just released. Apple won't want to compete with itself with 2 new launches close together.

2: iPhone 4S only 8 months old.
1) That didn't bother thrm with the iPhone 4 (which became the best-selling iPhone ever at that time).

2) While Apple normally only upgrades their products once a month, it should be noted that 8 months is like forever in the tech world.

For the 2 millionth time, you DON'T know this for sure.
Indeed, it's likely but definitely not certain.

I think it's wishful thinking.

At this point, whenever a site/publication needs to hit advertising numbers for the month, they'll come up with some Apple rumor that's sure to drive the hits to their site.

Other than last years launch of the 4S, Apple has kept a relatively straightforward upgrade path for the majority of their devices.

I think that WWDC is going to be focused on iOS 6 and OS X Mountain Lion.
That is correct. Apple's upgrade path however has been unusual in 2011 anyway. Take the iPods for example: no upgrades at all.



I agree with most of you. What I, however, am pointing out is that there is an unlikely possibility for Apple to release a new iPhone is WWDC.
 

sulpfiction

macrumors 68040
Aug 16, 2011
3,058
573
Philadelphia Area
First of all, no one knows if they're controlled leaks or not. You speak as if you're almost certain they are controlled leaks. And controlled or not, There is no way the next iPhone will be announced in June for one simple reason... No iOS6. I dont know how anyone still has hopes for a June launch. Its not happening. No way, no how. Sorry.
 

iphone X

macrumors regular
May 30, 2011
119
10
All,

Apple ALWAYS releases a new OS with new iPhone hardware. They ALWAYS seed this new OS to developers for a minimum of approximately 90 prior to OS being released. That new ios then gets released along with the hardware. JUNE WWDC EQUALS SEPTEMBER/OCTOBER hardware release.
i agreed we havent seen any betas for IOS6. so hopefully will see the next iphone late august - early september.
 

iEnvy

macrumors 65816
Jun 25, 2010
1,126
174
DFW
OP is just stating their opinion. Come ON guys, knowing Apple deep down, anything is possible :apple:

I remember last year, nobody saw the 'the no new iPhone at WWDC', everybody thought Apple had some grand plan in store since it waited a few months for a newer iPhone. Yet we got the 4S. :rolleyes:

I remember a user saying on here that a July release would help the new iPhone supplies gather up for holiday sales.

iOS 5 has LTE support as well. So anything still goes.
 

Calidude

macrumors 68000
Jun 22, 2010
1,731
0
All,

Apple ALWAYS releases a new OS with new iPhone hardware. They ALWAYS seed this new OS to developers for a minimum of approximately 90 prior to OS being released. That new ios then gets released along with the hardware. JUNE WWDC EQUALS SEPTEMBER/OCTOBER hardware release.
This guy is right.

Delete this thread.
 

WakeRider

macrumors newbie
Nov 14, 2011
3
0
I think all or most of what the original poster is true.

My view: The current iPhone design is 2 years old, that's a long time to come up with the new phone. I think it's VERY possible that a june/july launch is going to happen.

I never counted the 4S as a new phone, new camera/A5(big deal) and Siri is just software.

My HTC rezound decided to go for a swim yesterday so I can only hope. ^^
 

nfl46

macrumors 604
Oct 5, 2008
7,035
4,351
2 weeks until we see what iOS 6 is all about. I miss the summer iPhone releases. But, its doubtful we'll see a July iPhone release. iOS 6 will take months until its ready for a GM releases...not weeks.
 

b166er

macrumors 68020
Apr 17, 2010
2,062
18
Philly
not that I think this is what's going to happen.... but it is possible for Apple to release a new iPhone without a new iOS. Again, I don't think they will, but they have surprised me before with weird stuff.

I am really hoping that iOS 6 floors me. I am honestly looking forward to it more than the next iPhone. My expectations for iOS 5 fell a little short. The only new feature I really use is the lock screen camera button. I can't stand notification center, I actually thinks it's worse than the old notifications, which were pretty bad.
 

irDigital0l

Guest
Dec 7, 2010
2,901
0
WWDC 2012
-New MacBook Pro (15 inch, Retina Display, USB 3.0, etc.)
-Mac OS X Mountain Lion
-iOS 6
-New iCloud stuff

Apple wont release it in June...WWDC focus will be on those 4 things above ^
 

bushman4

macrumors 68030
Mar 22, 2011
2,616
406
Good possibility,However much depends on whether or not Apple needs the product launch to make its numbers for the quarter. Also as we all know iPhone 5 will be the biggest launch ever and Apple needs time to build up inventory.
Bottom Line: WWDC only two weeks away ........we'll know soon enough. Hopefully there is an announcement

Samsungs Galaxy3 on tues may also push Apple into a sooner launch
 
Last edited:

ThatsMeRight

macrumors 68020
Original poster
Sep 12, 2009
2,257
124
OP is just stating their opinion. Come ON guys, knowing Apple deep down, anything is possible :apple:

I remember last year, nobody saw the 'the no new iPhone at WWDC', everybody thought Apple had some grand plan in store since it waited a few months for a newer iPhone. Yet we got the 4S. :rolleyes:

I remember a user saying on here that a July release would help the new iPhone supplies gather up for holiday sales.

iOS 5 has LTE support as well. So anything still goes.
Thanks. :) It's just a possibility and at this point I think it is unlikely Apple will announce a new iPhone: the possibility is there, however.
 

google

macrumors regular
Sep 13, 2007
224
38
As far as I can tell, when parts start leaking it usually means the product is near release with Apple. There has been case prototypes which is not made by Apple previously and it never came true for the tear drop design. This is very close to release and I am certain we might see a summer launch. And no it will not compete with iPads as they are two different products. If that was the case they would never would have produced the iPad to begin with.
 

saud0488

macrumors 6502
Aug 18, 2011
495
0
What blows my mind is that people still believe that Apple doesn't do leaks. With how much control they have over their supply line, you guys REALLY think that these part leaks are really from insider sources? And that the beer-gate thing was really an accident? Apple saves millions upon millions in advertising by doing stuff like that and letting the lot of you spread this stuff for free publicity.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.