Not really.
I am for example a playstation and switch owner. But I also own an appletv, iPad, Mac.
If there are enough quality games on the Apple platforms, I might just not bother with a new console. I'm sure I'm not alone.
The AppleTV 4k hardware is already stronger than the Nintendo Switch, and that's been out for some years at this point. Controllers work, they just need more games to make use of them and maybe a first party controller that pairs with devices as seamlessly as their AirPods.
Then again, outside of trackpads, most Apple peripherals suck, so perhaps license the bluetooth tech to Logitech?
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"Do this right"?
Bethesda and EA are some of the most customer hostile publishers on the market. AAA games these days are mostly garbage.
Maybe apple doing things differently might get some games that have actual decent or innovative gameplay.
I'd say that the current AAA game development/publishing model is not "right". Development budgets are way too big so nobody will take any risk and we just end up with the next slightly shinier iteration of some tired old formula.