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macrumors bot
Original poster
Apr 12, 2001

Apple is aiming to begin production on an Apple-branded self-driving vehicle starting in 2024, according to a new report shared today by Reuters.


Apple has been working on some kind of car project since 2014, and there was a point when it seemed like the company's efforts could be scaled back to autonomous vehicle software, but after several management changes and shifts in hiring, Apple's work on a car has progressed and the company now feels that it is able to build a vehicle for consumers.

Unnamed sources told Reuters that Apple is developing a new battery design that has the potential to "radically" reduce the cost of batteries and increase the vehicle's range.

Apple is building a "monocell" design that will bulk up the individual battery cells and free up space inside the battery pack by removing pouches and modules that hold battery materials. This will allow for more active material in a smaller package.
Apple's design means that more active material can be packed inside the battery, giving the car a potentially longer range. Apple is also examining a chemistry for the battery called LFP, or lithium iron phosphate, the person said, which is inherently less likely to overheat and is thus safer than other types of lithium-ion batteries.
One person who spoke to Reuters described Apple's battery technology as "next level" and said that it's similar to "the first time you saw the iPhone."

Apple will need to tap into a whole new supply chain to produce a car. Apple is said to be planning to rely on a manufacturing partner to build the vehicles. Apple is working with outside partners for car components, such as LiDAR sensors.

The Apple Car could feature multiple LiDAR sensors for scanning different distances, and some of those could be created from Apple's internally developed LiDAR units.

Apple was in talks with Magna International about manufacturing a car, but the talks ended when Apple's plans became unclear. To enter into a contract, Apple may need to commit to high volume sales, as many as 100,000 vehicles annually.

There are years to go before Apple begins production on an Apple Car, and Reuters warns that the company could still choose to scale back the project and reduce the scope of its efforts to an autonomous driving system that would be integrated into a car made by a traditional automaker. Delays caused by the ongoing global health crisis could also push production to 2025 or beyond.

Article Link: Apple Car Production Slated for 2024 With 'Next Level' Battery Technology
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macrumors 603
Jul 13, 2008
Tesla has similar ambitions, with a radical plan to increase battery efficiency and bring down cell cost as detailed at its Battery Day event.

The main cost of an electric vehicle is its battery, so any efforts to reduce that would allow an Apple Car to be priced at a more consumer-friendly segment of the market.


macrumors 6502
Sep 15, 2012
More important question is if a charger will be included. You think I'm trying to be clever but This is apple we're talking about. I honestly don't put it past them to charge extra for some sort of charging cable. their excuse might be that charging stations are already common enough that you can charge throughout the day and not need to charge at home.


Sep 25, 2018
so we're going from 2021 to 2024 in jut 24hrs?
2024 seems more realistic, and I've been reading several articles recently about solid state butteries as the next thing ... automotive industry is helping to develop them ...
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macrumors G3
Nov 26, 2007
So, pretty much what Tesla said they are doing on battery day.
Ha ha. 4 years later.

Right. Strikes me as bizarre to run this article without once mentioning that Tesla already said this is exactly what they're working on on Battery Day 3 months ago.

If anyone is interested, here's Tesla's Battery Day presentation from a few months ago (it was part of the annual shareholders meeting - I think you can skip the first ~15 minutes to get to the actual presentation):


macrumors 65816
Oct 3, 2015
It's all right here:

Yeesh Elon and the rest of the Tesla team should definitely take some notes from Apple on their presentation skills. I couldn’t make it through 5 minutes of the camera shaking and Elon double checking to make sure the slide behind him changed and fumbling over that huge remote clicker.

That being said, I hope they bring out new batteries too, competition is always better.


macrumors 68000
Jun 6, 2017
An Apple car doesn't make sense. I mean I can see the add where the chassis is milled out of a single block of aluminium and then we add the wheels that too are milled out of single block of aluminium. At the core is the C1 chip that powers the onboard entertainment system and because we don't like windows we use a transparent alloy of head and sand to create something revolutionary.
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