I just wish someone would whip up a concept that doesn't look garish. Or one that doesn't look like it's already been in an accident.
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Apple Car Talks With Daimler and BMW Fell Apart Over Leadership Issues, iCloud
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I hate to say tesla got it right, but man they just nailed how to start up a car company from very little seed money and apple are still scratching their heads trying to partner with someone is NOT the solution.
While Tesla aren't my favourite company the plan to do a first small run high value electric, then a midrange electric medium volume and then a very high volume cheaper car and do preorders has vaulted them forward into reality. Apple's plan to just make a car seems like a mistake, involving other companies is just going to muddy the waters. If they think iCloud needs heavy integration they might be barking up the wrong tree. Sure it might be cool to add a few things like cameras that backup data to the cloud and various self driving aspects that could benefits but thats like the cherry on top of building a company around making a car, not getting someone else to do it for you.
I fear for the future of apple motors, they have more than enough money to smash it out the park but i don't think they can do it.
While Tesla aren't my favourite company the plan to do a first small run high value electric, then a midrange electric medium volume and then a very high volume cheaper car and do preorders has vaulted them forward into reality. Apple's plan to just make a car seems like a mistake, involving other companies is just going to muddy the waters. If they think iCloud needs heavy integration they might be barking up the wrong tree. Sure it might be cool to add a few things like cameras that backup data to the cloud and various self driving aspects that could benefits but thats like the cherry on top of building a company around making a car, not getting someone else to do it for you.
I fear for the future of apple motors, they have more than enough money to smash it out the park but i don't think they can do it.
That is what Siri will be for, right? She will say" Stop!!! Slowly step back and put that food and drink on the ground! Get back in the car and drive...."
If the car thing isn't working out for Apple, maybe they should just skip that stage and go straight to the Apple spaceship.
Or, since they've got so much resources available to develop new products, maybe they could take some time to fill in the gaps in their computer line-up. Like finally making that low cost mini-tower Mac that the market has been wanting for decades, or getting back into the server business. Or if they want to branch out a little more, how about getting the long rumored TV subscription service rolled out.
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Well, Tesla has yet to become profitable, let alone show return on investment. Maybe soon, but the future will tell.
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So are you an Asiacentrist or racist yourself? What about Ford, GM, Chrysler, or Tesla?
Or, since they've got so much resources available to develop new products, maybe they could take some time to fill in the gaps in their computer line-up. Like finally making that low cost mini-tower Mac that the market has been wanting for decades, or getting back into the server business. Or if they want to branch out a little more, how about getting the long rumored TV subscription service rolled out.
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Well, Tesla has yet to become profitable, let alone show return on investment. Maybe soon, but the future will tell.
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So are you an Asiacentrist or racist yourself? What about Ford, GM, Chrysler, or Tesla?
If Apple wants to maintain the status quo, please partner with GM, BMW, VW, etc, etc, and if so, I won't even consider buying their auto product. If Apple really wants to revolutionize vehicles, then please knock on Tesla's door. Tesla and Apple would be a great fit. Apple should partner with forward thinking organizations and seek out universities that are focusing on advanced vehicle projects.
As far as I know, BMW is pushing their suppliers very hard and they are squeezing out every cent to higher their margins.
It's exactly the same with Apple and their suppliers and manufacturers.
Probably Apple wants to deal with companys like BMW or Daimler like they are used to.
And maybe the same is true for BMW or Daimler, who are trying to rip off Apple like they are used to.
It's exactly the same with Apple and their suppliers and manufacturers.
Probably Apple wants to deal with companys like BMW or Daimler like they are used to.
And maybe the same is true for BMW or Daimler, who are trying to rip off Apple like they are used to.
Car manufacturers have already built in the ability to track and record data on every aspect of usage of your vehicle, and siphon it off through built in cellular data and/or during vehicle servicing.
The owner has no control, no say, nor even awareness of what data is being collected and for what purpose.
With Apple and iCloud services, it would be much more transparent. As the user you would have to agree to certain levels of tracking and data collection.
When it comes to Apple Car, it will be the little things that people appreciate more than anything. Software updates.
Undoubtedly Apple wanted to, and probably still wants to, partner with some existing manufacturer to capitalize on their infrastructure. They don't want to build dealerships. They want to design and manufacturer the car, and have it sold as a "special" line, carrying the Apple brand, under another bigger player. Basically like Best Buy selling Apple devices.
I really hope they don't go eco crazy and make nothing but a worthless commuter car. Those of us that need larger vehicles, from mid-to-large SUVs, shouldn't be left out of the Apple Car market.
The owner has no control, no say, nor even awareness of what data is being collected and for what purpose.
With Apple and iCloud services, it would be much more transparent. As the user you would have to agree to certain levels of tracking and data collection.
When it comes to Apple Car, it will be the little things that people appreciate more than anything. Software updates.
Undoubtedly Apple wanted to, and probably still wants to, partner with some existing manufacturer to capitalize on their infrastructure. They don't want to build dealerships. They want to design and manufacturer the car, and have it sold as a "special" line, carrying the Apple brand, under another bigger player. Basically like Best Buy selling Apple devices.
I really hope they don't go eco crazy and make nothing but a worthless commuter car. Those of us that need larger vehicles, from mid-to-large SUVs, shouldn't be left out of the Apple Car market.
Agreed, that was really stupid. Its like they were trying to hard to get in every Apple punch line, even if they weren't funny
Seems like smart phones have made people stupid drivers. So, I guess smart cars are needed to fix the safety issues created by smart phones. Apple has a lot of brainpower. Looking forward to seeing what problems they choose to focus on in regards to improving transport. If they improve cars as much as they improved the cell phone then that would be amazing.
It's the long way and it's the hard way, but if Apple wants to do this right and avoid the Motorola ROKR type situation, they'll need to build it themselves. There's just not a lot of room between CarPlay and an Apple Car for Apple to insert this new partnership. Apple should have a sub-brand that handles the cars. Titan is actually a great name. They should take their time... The war chest buys time but not expertise. Take up Tesla on the open sourcing to build a car that can be charged at Tesla stations and add to them.
Near luxury, yes, but as prestigious as the Germans, no. Apple is going after first-tier luxury, not also-rans (Infiniti). Lexus is an odd bird, as it has aspects of a true luxury manufacturer (RWD luxury sedans) and near-luxury manufacturers like Acura (Lexus ES, a rebadged Camry/Avalon).
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My mistake; I forgot Ford sold part of PAG to Tata. My argument still stands, though. Jaguar and LR are run as separate entities from Tata- it's vastly different for Apple to have an alliance with Jaguar than with Tata, at least from an optics perspective...
I cringe at the thought of what Jon Ive / Apple might believe makes good automotive UX.
Hopefully it's not centered around touchscreens.
In an automobile, being able to do everything by physical feel is quite useful and much safer.
Give us individual knobs and switches and buttons for the primary actions, please.
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Neither of which is particularly compelling to Tesla, especially industrial design. We all know they've talked before. A lot of companies talk. That doesn't mean anything. Apple designs gadgets. Tesla designs cars. Huge difference. Apple's industrial design is nice (although kind of boring these days), but Tesla certainly doesn't *need* Apple for design. Tesla can go out and hire designers who've actually worked in the car industry to enhance their team. The only somewhat compelling reason I can see for Tesla to work with Apple is cash, as you say. But I'm not sure that's going to be necessary. It hasn't been so far and Tesla has managed to build out a huge charging infrastructure, build the Gigafactory, and launch four car models without Apple's help. I think they're doing ok. The reality is, if Apple wants to get into the car business, it needs Tesla a lot more than Tesla needs Apple.
I'm a shareholder in both companies and I'd hate to see Apple and Tesla get together. A few years ago I thought it was a great idea, but Apple is quickly becoming the new Microsoft. They're getting stale. Despite it's growing pains, Tesla is exciting. Musk is exciting. He has vision and energy and all that good stuff that makes people buy into the dream. I don't think Tesla's culture would be compatible with today's Apple culture. I can't see Cook and Musk working well together. And I'm sure Apple would want the master of all things thin, Jony Ive, to design the car, and frankly I don't see Jony pulling it off. His industrial design is getting pretty stale too. He certainly didn't wow with the Apple Watch in that department. Other than cash, I don't see Apple bringing anything compelling to the table.
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And absolutely nothing has changed in those seven years of white Apple cables.
Totally. They break. They oxidize. They suck. And they're overpriced. Total gouging on Apple's part.
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I think "appalling" is a bit of an exaggeration. Like Apple, Tesla takes care of customers. My iPhone 4 was replaced 4 times in the first year. I've been buying Apple products for over 30 years and the build quality is much worse today than years ago. For me it started around the time of the iMac G5. Mine went into the shop multiple times for repairs. I've had multiple Apple products fail on me in the first year and I've seen similar issues with friends who have bought Apple products. To Apple's credit, however, when it happens, they take care of you. So does Tesla. If anything, Tesla just proves how tough it is to start a car company from scratch. I personally hate the idea of an Apple Car as I think it will drag Apple down. It will take them a solid decade or more to dial everything in and get it right. Seems like a great way to blow through that cash reserve.
It's true, Apple has con_vinced their devotees that their privacy is taken seriously by the company.
Yet long before it was a popular topic, BMW and other highly organized German Corporations were_practicing_ strict privacy controls as a fundamental, standard way of operating.
I don't know about the shareholding side of Amazon and this is the first time I heard of Bezos but if those share holders seems more invested in the vision/company owner than profits, then yeah.